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On August 8, at the "Counterpoint Industry Dialogue: Chinacell phoneAt the salon themed "Insights into the Market Upswing Cycle", Cheng Gang, Vice President of vivo and President of China, delivered a speech entitled "Acting with the Heart and Going Far Away". Cheng Gang said that user satisfaction is the starting point and closed-loop end point of all vivo's work. Only when users are satisfied can the company develop sustainably.

Cheng Gang delivered a keynote speech entitled "Act with your heart and go far in your journey"

The salon event was held in Shenzhen, bringing together many industry experts, media reporters and corporate representatives to discuss the current situation, trends and business strategies of the Chinese mobile phone market in 2024. Qi Yingnan, head of research for Counterpoint China, shared the latest industry data, pointing out that the sales volume of the Chinese smartphone market increased by 4% year-on-year in the first half of 2024, and the annual sales volume is expected to exceed 270 million units.

China's smartphone market share in the second quarter of 2024

Cheng Gang mentioned in his speech,vivo mobile phoneSales volume increased by 5% year-on-year, higher than the industry average, and in the past six months, vivo has been ranked first in the market. The vivo X100 series performed well in the 4,000-6,000 yuan price range.vivo X Fold3 ranks second in sales in China's foldable screen market, which shows that vivo's share in the high-end market has increased significantly.

During the roundtable discussion, the guests discussed in depth how to solve the current stock situation through user-oriented technological innovation. Among them, Cheng Gang believed that companies should return to user needs and solve scenarios that users have not been satisfied with in the past, so that companies can be chosen by users. Cheng Gang also mentioned that vivo attaches the most importance to user satisfaction and net recommendation score (NPS), and believes that user satisfaction is more important than short-term sales.

When discussing corporate social responsibility, Cheng Gang said that running a good business is a social responsibility in itself. Vivo's corporate mission is to "create value for society and make the four stakeholders happy." He believes that this is Vivo's duty and the foundation of business civilization and social value.

Roundtable dialogue session

Qin Shuo, a humanistic and financial observer, interpreted "duty" from a new perspective. He believed that vivo believed that R&D creates value and was willing to make long-term investments. Such investments are closely related to consumer experience and ultimately bring value. Qin Shuo believed that vivo has leapt from general business ethics requirements to a world-class company.

Huang Lei, dean of Yicai Business School, mentioned at the end of the event that when the tide recedes, those who stick to the essence of business will be able to stand up. He believes that now is the golden age of the smartphone industry, and vivo will continue to drive itself with user-oriented technological innovation, continue to provide products and services that exceed user expectations, and realize long-term benefits for all stakeholders.