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The Chinese Valentine's Day, also known as the Chinese Valentine's Day, originated from the legend of the Cowherd and the Weaver Girl. It is a festival that symbolizes love in traditional Chinese culture. With the development of the times, the Chinese Valentine's Day has become a hot topic for businesses and consumers. The "romantic economy" continues to heat up and has become an important force in promoting the consumer market.

In order to objectively reflect the current consumer status and consumption demand, iMedia Research (data.iimedia.cn) and Strawberry Pie Internet User Behavior Survey and Computational Analysis System (survey.iimedia.cn) jointly carried out a nationwide random sampling survey with the theme of "2024 China Chinese Valentine's Day Consumer Behavior Survey" to better help people understand the consumer groups, consumption intentions and market trends of my country's Chinese Valentine's Day.

In this survey, more than 60% of consumers have plans to celebrate Chinese Valentine's Day; 40.43% of consumers have plans to give their partners Chinese Valentine's Day gifts, 40.10% of consumers are willing to give gifts, and 19.47% of consumers said they have no plans for the time being.

Valentine's Day gift giving is about both heart and money, practical gifts are more popular

According to data from iiMedia Research, the market size of China's gift economy industry has been increasing year by year since 2018, and is expected to reach 1,377.7 billion yuan in 2024 and 1,619.7 billion yuan in 2027. This series of figures not only demonstrates the vigorous vitality of the gift economy in the Chinese market, but also reflects consumers' increasing attention to holiday celebrations and emotional expression.