2024-08-12
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According to Fast Technology on August 12, there were reports last week that Apple will charge users for Apple Intelligence on a subscription basis, with a monthly price of US$20 (approximately RMB 143).
In this regard, Gurman mentioned in his latest report that although the charging form is indeed the case, Apple will not charge for at least three years.
Apple is now far behind other manufacturers in AI and is currently catching up. It would be a very "stupid move" to charge for AI functions at this time.
Gurman believes that Apple will split Apple Intelligence into two parts in the future, one of which will continue to be free but will have limited functionality.
However, Apple’s current AI functions are still relatively simple and cannot support user payments. It will take at least three years to develop "something worth charging for."
It is worth noting that it has been confirmed in the iOS 18.1 code that Apple will not launch Apple Intelligence in the mainland Chinese market, and domestic models will not be able to use AI functions at all.
However, Cook previously stated in an earnings call that he had contacted regulators to enable Apple Intelligence services in the European and Chinese markets as soon as possible.
The Chinese market is very important to Apple, and as AI is Apple's next focus, the company will certainly try every possible means to implement it.