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▲The internet celebrity "Taiyuan Lao Ge" was accused of cheating consumers while taking advantage of merchants. Photo/Screenshot of a video on a social platform

Recently, the internet celebrity "Taiyuan Lao Ge", who has 60 million fans, has fallen from grace again.

According to Red Star News, on August 9, the "Taiyuan Internet Police" released a video saying that the Internet celebrity "Taiyuan Lao Ge" was accused of cheating merchants out of 9 million yuan and was filed for suspected fraud. In the relevant video, the merchant said that "Taiyuan Lao Ge" brought goods to him four times and collected a total commission of 9 million yuan, but 19.11 million yuan of the sales were fake orders.

According to the records released by the merchant, a large number of orders showed "refund only" and "some buyers with the same ID would purchase a large number of (products) separately for each live broadcast, and refunded them immediately after purchase."

Merchants who had hoped to increase sales with the help of internet celebrities ended up losing money instead of making a profit. They also had to inexplicably bear the courier fees, labor costs, and return storage fees generated by a large number of order returns, suffering heavy losses.

Judging from public reports, this may only be half of the business secrets of "Taiyuan Lao Ge". In addition to allegedly cheating merchants by fake orders, "Taiyuan Lao Ge" is also good at using exaggerated false propaganda to deceive consumers. For example, among the products he promoted, there is a magical "resurrection necklace" that claims to bring good luck in times of trouble and bring the dead back to life.