Can rumor-refuting marketing accounts truly take up the banner of clarifying the truth?
2024-08-11
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□Chen Xiangping (Shanxi University)
Nowadays, rumors have become a major problem for public opinion, and rumor-debunking marketing accounts have emerged. However, whether rumor-debunking marketing accounts can truly take up the banner of clarifying the truth is still worth discussing.
First of all, the emergence of rumor-debunking marketing accounts is worthy of recognition. The original intention of rumor-debunking marketing accounts is to correct public information. To a certain extent, they have corrected wrong information and maintained the accuracy and authenticity of social information. At the same time, their emergence is conducive to combating the chain of rumor transmission, stopping the spread and spread of rumors, and improving the public's ability to discern. As a new force for social supervision, "rumor-debunking marketing accounts" can play a role in supervising and restraining social public opinion.
However, rumor-debunking marketing accounts are not perfect. In order to seize the initiative and attract attention, some rumor-debunking marketing accounts release rumor-debunking videos without sufficient verification, generating and spreading new rumors. Or when refuting rumors, they simply deny the rumors without conducting in-depth analysis and comprehensive interpretation of the relevant issues that gave rise to the rumors. This seriously misleads the public's judgment of the facts and affects the normal cognition and decision-making of society.
In addition, most rumor-debunking accounts have the drawback of "selective rumor debunking". Due to their own interests and different positions, rumor-debunking accounts only debunk insignificant secondary viewpoints and choose to turn a blind eye to the main topic. Selective rumor debunking can easily make the audience think that you did not choose to "debunk" the rumor, thus generating new public opinion storms.
At the same time, if the rumor-debunking marketing accounts do not have stable financial support and profit models, it may be difficult to provide high-quality rumor-debunking services in a sustainable manner over the long term.
As a new social supervision force, rumor-debunking marketing accounts should adhere to the principles of truthfulness, objectivity, and accuracy, conduct comprehensive and in-depth investigation and analysis of rumor-debunking content, and ensure that every rumor-debunking is firm and powerful. Relevant staff of rumor-debunking marketing accounts should improve their professional quality and have some knowledge of various professions in order to deal with complex rumors. At the same time, we should pay attention to the reliability of information sources, establish good cooperative relations with authoritative institutions, experts and scholars, and obtain first-hand and accurate information. Since the audience of rumor-debunking marketing accounts are mostly ordinary citizens, when producing content, they should choose easy-to-understand and vivid expressions so that the general audience can understand and accept them easily.
In short, if rumor-debunking marketing accounts want to truly take up the banner of clarifying the truth, they have a long way to go. This requires not only their own efforts, but also the joint efforts of all sectors of society, including the public improving media literacy, platforms strengthening supervision, and relevant departments improving laws and regulations. Only with the joint efforts of multiple parties can rumor-debunking marketing accounts become credible and reliable defenders of the truth and bring more clarity and truth to our information world. Let us wait and see, and hope that rumor-debunking marketing accounts can move more steadily on the road of pursuing the truth and live up to expectations.
