There should be more "Mint Mambo" to promote market consumption
2024-08-11
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□Guo Yuanpeng
From dopamine dressing to Maillard style, from mint mambo to Tyndall style, nowadays, some dressing "jargon" can often be seen on short video platforms and social media. Netizens lamented that "I know every word, but I don't know what it means when they are put together." These dressing "jargon" are actually new fashion words. Once they are released, they often make the related topics soar in popularity due to their freshness and trendiness.
(Economic Daily, August 11)
"I know every word, but I don't know what it means when I put them together." This is the lament of many netizens. Not to mention some middle-aged netizens, some young netizens don't know what it means, and the elderly are even more confused when facing "Mint Mambo". Therefore, many people said: How can you make up words randomly? How can you make up nonsense? Isn't this a disrespect for culture?
From dopamine wear to Maillard style, from mint mambo to Tyndall style, these seemingly unfamiliar "jargons" are actually the new favorites of the fashion industry. The reason why they can become popular quickly is that they meet the fashion group's pursuit of freshness and trendiness. The emergence of these new words is a reflection of the market's diversified and personalized needs. Its emergence is not accidental, but a product of the market's desire for fresh and unique elements.
Some dressing "jargon" can often be seen on short video platforms and social media. In essence, it shows the hot fashion economy and the hot market consumption. Even if we don't know "what it's talking about", we can understand that the real tide of fashion consumption is hitting the shore and is in full swing. Data shows that within more than a week after the "Maillard" topic was formed, nearly one million orders of related products were sold online, and the total transaction volume of goods exceeded 100 million yuan; the "Mint Mambo" trend, which was popular in spring and summer this year, has received extremely high attention and exposure on major social media platforms since its release. For example, "Mint Mambo" represents a fashion style that combines mint green and the spirit of mambo dance, incorporating fresh and refined natural colors and outdoor elements to add vitality to urban life. According to a report by the Economic Daily, the influence of "Mint Mambo" has radiated from fashion clothing to multiple industries such as cultural tourism, architectural decoration, and beauty and skin care, and has attracted many consumers.
We might as well be more tolerant of the emergence of new words such as "Mint Mambo". "Mint Mambo" is not just the emergence of a word, but also a microcosm of the hot market consumption. Its emergence reflects our demand for new things and our pursuit of quality of life. We should accept the emergence of these new words with a tolerant attitude, and at the same time, we should examine their value and meaning with a rational attitude. Only in this way can we maintain our independent thinking and judgment ability while enjoying the novelty.
