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"We want to bring the price of smart driving vehicles down to the 200,000 yuan range," Zhang Zhuo, general manager of BYD Auto's Ocean Network Sales Division, announced.

On the evening of August 8, BYD Ocean Network's 2025 Haibao and Haibao 07 DM-i were officially launched, completing two new technology upgrades: BYD e-platform 3.0 Evo and fifth-generation DM. Among them, the 2025 Haibao is the first sedan built on the e-platform 3.0 Evo, and it is also BYD's first laser radar model, with a price range of 175,800 to 239,800 yuan.

Image source: provided by the company

As BYD Ocean Network's first coupe model, the Seal was launched in July 2022, with a price range of 209,800 to 286,800 yuan, competing directly with Xiaopeng P7 and NIO ET5. In March 2024, BYD Seal released the Honor Edition model, and lowered the starting price to 179,800 yuan. The newly launched 2025 Seal is not only built on a new platform, but also has a starting price that is 4,000 yuan cheaper than the Honor Edition.

The Seal 07 DM-i, one of the "Seal IP" series models created by BYD Ocean Network, is BYD's first mid-to-large sedan equipped with the fifth-generation DM technology. The entire series is equipped with the DiPilot intelligent driving assistance system as standard, which can achieve L2 level driving assistance functions. The price range is 139,800 to 195,800 yuan.

Judging from the price, the "Double Leopard" is still positioned as a standard B-class sedan. Its direct competitors at the same price include joint venture brands such as Camry, Honda Accord, Passat, and domestic brands such as Deep Blue SL03 and Lynk & Co 07 EM-P. However, in terms of pricing, BYD's "Double Leopard" still has a significant price advantage.

It is reported that the Ocean car series is a new product series created by the BYD brand in 2021, which is parallel to the Dynasty car series and is sold through the Ocean Network and Dynasty Network channels respectively. Official data shows that as of now, the cumulative sales of new energy vehicles under BYD Ocean Network have exceeded 3 million. Among them, from January to July 2024, BYD Ocean Network has delivered more than 890,000 new energy vehicles, a year-on-year increase of 38.9%, contributing more than 45.51% to BYD's cumulative sales in the first seven months of this year (about 1.9554 million vehicles).

Image source: Screenshot of BYD Auto Ocean Video Live Broadcast

According to Zhang Zhuo, Ocean Network is mainly responsible for BYD's mission of rejuvenation and technological innovation. It has created four major ocean series IPs, namely sea lions, seals, dolphins and seagulls, and has completed full coverage of products ranging from 70,000 to 300,000 yuan, and from A00 to B+.

"'Seal IP' will serve as the exclusive IP for the sedan series. It is the IP for the series with the widest coverage of vehicle models and the largest number of models currently covered by Ocean Network. It has now achieved a leap in the price range of 100,000 to 300,000 yuan." Zhang Zhuo said that in the future, "Seal IP" will continue to adhere to the two-pronged approach of pure electric and plug-in hybrid (EV/DM), and continuously improve the product series such as Seal 05, Seal 06, Seal 07, Seal 08, and Seal 09, forming a product matrix for the Seal "56789" full series.

According to the plan, in the future, all SUV models under BYD Ocean Network will be integrated into the "Sea Lion IP", and all sedan models will be integrated into the "Seal IP", forming a "twin star strategy".

Daily Economic News