Dong Yu, each of you needs some space to be well.
2024-08-10
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Source: Beijing Business Daily
In addition to business cooperation, any so-called external assistance, especially "spiritual support", has only added to the troubles for Dong Yuhui and Hui Tongxing after they went solo, and the same is true for Yu Minhong's Oriental Selection.
But the tree wants to be still but the wind does not stop. On August 8, Luo Yonghao published a 5,000-word "essay" to clarify matters such as his involvement in the Oriental Selection and Dong Yuhui scandals, as well as his repeated criticisms of Yu Minhong's New Oriental.
The so-called clarification is actually a hammer. With narration and discussion, pictures and videos, Luo Yonghao has put a stamp on his previous views in 5,000 words. The direct cause of Luo Yonghao's outburst was a hot search a few days ago that "Yu Minhong's 20-year old friend exposed Luo Yonghao's 'five sins'". When you are in the eye of the storm, you become the storm. Luo Yonghao and "Zhang Xiang" (Yu Minhong's 20-year old friend) have entered the game, but it is highly likely that they will not get a response from the core parties.
The out-of-control of traffic has influenced the fate of Dong Yuhui and Oriental Selection twice, from the establishment of Walking with Hui to the solo development of Walking with Hui, and finally the "intolerable" coexistence of the two - not internal discord, but the coexistence model could not cope with external pressure.
Even though Luo Yonghao believes that "going solo is a lose-lose situation", the reality is that there is no way out. Dong Yuhui, Huixingxing and Yu Minhong's Oriental Selection have truly embarked on the path of seeking their own well-being.
Apart from the moral quarrel, there are correct ways to help. After all, it is a business of bringing goods, and we can cooperate and place orders. In the follow-up reports of many media, both companies are speeding up. For example, Huixingxing recruits talents and strengthens the supply chain construction, which inevitably competes head-on with the old boss; Dongfang Zhenxuan no longer chooses the anchor's personal studio model, and plans to open offline member stores, etc.
Emotions are emotions, and business is business. On their own peaceful paths, the latter is more important. Luo Yonghao, the "enhanced mother-in-law", cannot provide strategic support other than orders in the live broadcast room, and thousands of "mothers-in-law" cannot arrange Dong Yuhui's life.
In the past one or two years, the love-hate relationship between Dong Yuhui and Dongfang Zhenxuan is typical of the typical live e-commerce field. Behind the dramatic hot searches are the struggles between various new and old ideas and models: How do large companies change their tracks during the trough? How to balance personal IP and company interests? Where is the boundary between the pros and cons of the fan effect affecting commercial value? How high is the ceiling of live e-commerce?
A myriad of new topics have been thrown to Dong Yuhui, Yu Minhong, Jiao Ge Pengyou (Luo Yonghao), Xiao Yangge, Simba, Li Jiaqi... The market is ever-changing, it is difficult to say right or wrong, and there is no standard answer yet.
It takes some time and space for each of us to be well, and we need to solve the current business and plan the future strategy. According to the data of the National Bureau of Statistics, the online retail sales of physical goods in my country will reach 130174 billion yuan in 2023. There are more successful sales companies such as Meituan, JD.com, Pinduoduo, and Alibaba ahead of Yuhuixingxing and Dongfangzhenxuan. Even if Dong Yu does not pursue a larger share in terms of numbers, how to fulfill the promises of helping farmers to select or promote culture is also a difficult and necessary task.
As for their respective fans or "mother-in-law", emotional confrontations and traffic attacks are ultimately stopgap measures. A better strategy than suppressing the other party is to work with commercial idols to impress the silent majority with kindness and sincerity.
