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Huang Yuting in the competition on July 29. Photo by Xinhua News Agency reporter Zhang Fan

In fact, the pursuit of the same peripheral products as Olympic champions and sports stars has become a phenomenon in previous Olympic Games, and has repeatedly sparked heated discussions. Many people still remember that at the 2021 Tokyo Olympics, a yellow duck hairpin worn by Yang Qian, the women's 10-meter air rifle champion, triggered a buying craze among netizens.

There are two main reasons why people are chasing after the same peripherals as Olympic champions:One is out of love for a certain athlete, or admiration for their spirit of winning glory for the country, working hard, and not fearing challenges, or liking their cute and innocent personality beyond their professional ability; the other is to express the ordinary people's sense of participation in the Olympics and their love for sports by using the same "style" as the Olympic champions. No matter which one, it is a positive mental outlook. What's more, the Olympic Games, which are held every four years, have always been one of the classic IPs in the world, and any element related to it will attract attention.

This reflects the emotional expression of ordinary people. In the words of young people, although the hairpin is small, the "emotional value" it provides is priceless.Not everyone has the ability to become a professional athlete, and not everyone has the opportunity to meet Olympic champions, but by purchasing the same peripherals, we will establish a psychological and emotional connection with these sporting events and athletes.

On July 31, Chinese players Chen Yuxi (back) and Quan Hongchan competed. Photo by Xinhua News Agency reporter Li Ying

The popularity on the consumer side also reminds people of Yiwu, Zhejiang, the production place of small commodities that were made popular by athletes.In recent years, whether it is the Olympic Games or the World Cup, people can always easily find the "Yiwu elements" in them, from the mascots and other materials of the event, the sports equipment used by athletes, the equipment of the spectators, to the peripheral products of the Olympic champions and sports stars, almost all of which are sent from Yiwu to the world and reach every athlete and spectator. Take this time as an example. With the popularity of the same hairpin as Huang Yuting, Yiwu manufacturers "urgently worked overtime" overnight to supply goods to meet the supply of e-commerce platforms. When encountering large-scale events, the stories of Yiwu manufacturers "competing with time for sales" are staged every day, becoming a unique business phenomenon and landscape.

Yiwu merchants' keen market insight and "hourly" customized production efficiency are certainly not achieved out of thin air.As the world's largest small commodity distribution center, Yiwu has a complete industrial chain and supply chain system and efficient production capacity.As early as 2021, Yiwu had at least 2,000 high-quality factories and merchants, and 150,000 jewelry practitioners followed the "hot search". In the first quarter of this year, Yiwu established 50,000 new market operators, and the total number of market operators reached 1.08 million.

Behind this is an entrepreneurial spirit of continuous transcendence and excellence, as well as high-quality and complete public services.For example, since the beginning of this year, Yiwu Customs and other units have carried out a series of activities called "Customs Escort for Brands Going Abroad" to enhance corporate awareness of intellectual property rights and encourage businesses to create original brands. Among them, a sunny umbrella printed with the Eiffel Tower pattern in Paris produced by an umbrella manufacturing company has been successfully registered in more than 100 countries around the world. The company has reached a long-term strategic cooperation with the design team in Paris, France. According to statistics from Yiwu Customs, during the concentrated procurement period of Olympic peripheral products from January to February this year, Yiwu's exports to France reached 540 million yuan, a year-on-year increase of 42%, of which sports goods exports increased by 70.5% year-on-year.

People's pursuit of the same peripheral products as Olympic champions and the thriving sports economy of my country's small and medium-sized enterprises represented by Yiwu are two sides of the same coin.If the vitality and development quality of small and medium-sized enterprises are the "barometer" of national economic development, then ordinary people's attention to the Olympic Games and their pursuit of Olympic champions and sports stars are not only the inexhaustible internal driving force for the survival and development of these small and medium-sized enterprises, but also a vivid footnote to sports culture and the concept of national fitness. We look forward to more wonderful performances from athletes on the field, and are happy to see people talking about various champions' products. We wish merchants a fruitful harvest in this hot summer.

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