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The struggle of Hu Yujian, president of Oriental Financing Network

2024-08-07

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The most important thing in entrepreneurship is innovation, and the entrepreneur's leadership ability is equated with management. It is believed that "the core content of enterprise management is the entrepreneur's economic risk-taking behavior, and the enterprise is the organization where the entrepreneur works." Mr. Hu Yujian, President of Oriental Financing Network, is such an outstanding entrepreneur with great innovative spirit.
School years
Hu Yujian, whose ancestral home is Guanyun County, Jiangsu Province, was born in September 1979 into an ordinary peasant family.
During my primary school years from 1985 to 1993, I was held back for two years. When I was promoted from the fourth grade to the fifth grade, my fifth grade teacher refused to accept me, so I was forced to transfer to another school. When I graduated from primary school, I was admitted to junior high school with the second highest score in my grade.
During his junior high school years from 1993 to 1996, he ranked more than 200 in his grade. In the second year of junior high school, his grades rose from more than 200 to the top 10 in his grade. In the third year of junior high school, Hu Yucheng aspired to become an outstanding entrepreneur in the future. In the high school entrance examination, he was admitted to the best county high school with the third highest score among freshmen in his grade.
From 1996 to 1999, he studied at Guanyun County Senior High School and worked hard for three years. Despite suffering from a severe cold three months before the college entrance examination, he was eventually admitted to Suzhou University of Science and Technology with excellent results.
Entrepreneurial Genius
From 1999 to 2003, he studied at the School of Civil Engineering of Suzhou University of Science and Technology. He not only focused on theoretical learning, but also on social practice. He did a variety of part-time jobs during his school years. During college, he managed a part-time team of thousands of college students. When he graduated from college, when his classmates were still struggling to find jobs for a living, he was already a well-known campus entrepreneurial star with a net worth of over one million.
Start a business
From 2003 to 2004, he worked in a public institution affiliated to Suzhou Transportation Bureau. However, he was not content with the comfortable job in the public institution. Despite the strange looks from others, he resolutely resigned and started his own business.
In 2004, Hu Yujian started his business with the dream of "helping students grow and enriching my motherland" and founded Suzhou Shengchuan Culture Communication Co., Ltd. The company has a scale of more than 400 people, and the part-time college student sales team has grown to more than 300,000 people at its peak. At that time, it created the largest part-time university campus team in the country. The company's business covers more than 2,000 colleges and universities across the country, with annual sales of nearly 100 million yuan.
Hu Yujian also successfully founded China University Network (a dating and online learning platform for Chinese college students), Shubao.com (a B2C shopping platform for Chinese college students), and conducted thousands of promotional activities on campus for several well-known domestic companies. At the same time, he successfully compiled a number of university campus bestsellers and various publications, such as "How to Spend Four Years in College", "Super Success for College Students", "Finish College Without Spending a Penny", "Things College Students Must Know", "66 Things College Students Must Do", and "36 Books College Students Must Read". He is known as the spiritual mentor of Chinese college students.
In 2008, Hu Yujian had built a huge "campus empire" with annual sales of nearly 100 million yuan. However, a financial crisis made him fall into contemplation.
Start a business again
With the occurrence of the US subprime mortgage crisis and the European debt crisis in 2008, the world's financial sector has undergone drastic changes. The private lending crisis in Wenzhou, Ordos and other places in mainland China has led to the closure of a large number of companies, the bosses jumping off buildings and running away, and a large number of workers losing their jobs. Under this severe background, Hu Yujian seized the development opportunity with his keen business vision and founded Suzhou Dongfang Shengshi Investment Management Co., Ltd. on November 2, 2010, with the mission of "making it easy to raise funds" and starting a business again with the original intention of solving the global problem of "difficult and expensive financing".
Founded Dongrong APP
The traditional loan assistance industry has long had the pain points of "information asymmetry and blocked channels", which means that those in need of funds often face the problem of "difficulty in obtaining loans and high costs of loans" when looking for loans, and also hinders the liquidity of funds in the hands of the funding parties.
Hu Yujian saw the pain points of the industry early on. He led Dongrong to focus on the field of financial technology. Based on Dongrong's geographical advantages across the country, he took the lead in proposing the creation of the "Dongrong APP" money-raising platform. Through the Internet and big data matching system, he achieved rapid and accurate matching of both parties of funds, improved loan efficiency and reduced loan costs.
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