Kaijie E-commerce joins hands with Tmall to launch the "Joint Ecosystem Growth Plan"
2024-08-07
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Under Tmall's goal of "focusing on brand growth" in 2024, the 618 "Joint Ecosystem Growth Plan" was launched. This is a new strategy for Tmall to work closely with service providers and brands to achieve a win-win situation. As Tmall President Jia Luo mentioned, service providers understand both the platform and the brand. After more than ten years of business upgrades and changes, especially in the current business and competitive environment, the value of service providers is very significant. The platform should open up more business capabilities and permissions, and build a deep back-to-back relationship with service provider partners.
During the 618 Mid-Year Promotion, Kaijie E-commerce worked closely with Tmall to provide "exclusive protection" for brands by co-creating key projects and establishing exclusive communication mechanisms to ensure positive sales growth. The maternal and infant, new retail, and snack food sectors all performed well, especially the maternal and infant industry and snack food sectors, which exceeded their targets.
Kaijie E-commerce believes that as consumer confidence recovers, the market tends to be rational, and consumers pay more attention to "quality-price ratio". The improvement of health awareness has promoted the development of health products, functional foods and pet markets, and sports and outdoor categories have also become a hot spot for consumption.
Tmall adjusted its 618 mid-year promotion strategy by canceling pre-sales, marking the transformation of e-commerce promotions from pre-sales to spot sales. This change requires merchants to have more accurate judgment and prediction of the market, and at the same time puts forward higher requirements on supply chain control, capital, data capabilities and logistics support capabilities.
Kaijie E-commerce pointed out that the cancellation of pre-sales is to simplify the consumer purchase process and enhance the experience. Kaijie E-commerce has made comprehensive optimizations in inventory management, marketing strategies, data insights, etc. to cope with market changes and fully prepare for the 618 promotion. (Xianning News Network)
