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Recently, a group of spy photos of Lynk & Co's new pure electric SUV circulated on the Internet, named Z20, codenamed E33.Zeekr X（parameter丨picture) shared platform, positioned as a compact SUV, and intends to enter the European market as a global model, which has attracted the interest of many people.

From the appearance, although the new car is heavily camouflaged, we can still see from the outline and some details that it adopts the Lynk & Co family design language, including the closed front grille and split headlights, which are the iconic design elements of the Lynk & Co brand. The side lines of the car are smooth and the shape is simple, giving people a rounded and full visual effect.

Interestingly, the new Lynk & Co car in the spy photos is similar toAudi Q5 Sportback next to each other, which allows us to have a rough comparison of their sizes.From the photos, it can be inferred that the Lynk & Co Z20 seems to be lower, narrower and slightly shorter than the Q5 Sportback. Although the specific dimensions have not yet been announced, the dimensions of the Q5 crossover coupe version can be referred to, with a length, width and height of 4689/1983/1660 mm respectively.

At the rear, the taillight design of Lynk & Co Z20 adopts the popular through-type design, coupled with the small ducktail and fastback shape, the overall look is full of dynamism. The multiple horizontal lines under the taillight also add a sense of layering to the rear.

There is no official information about power yet, but referring to the Zeekr X on the same platform, we can speculate that the new car may be equipped with a rear-mounted single motor with a maximum power of 272 horsepower, or an electronically controlled four-wheel drive system consisting of a dual-motor with a maximum power of 428 horsepower.The battery pack capacity is expected to be around 60 kWh, and the pure electric range may be between 550 and 600 kilometers. This power output is quite strong in the field of pure electric vehicles, especially the four-wheel drive version, and the acceleration time from 0 to 100 km/h may be around 5 seconds.

As for key information such as interior design, smart configuration, cruising range and final price, it has not been officially announced yet. It is rumored that the interior of Lynk & Co Z20 may continue the family-style simple technology style, consistent with Zeekr X, which will help reduce costs. In terms of configuration, it may be equipped with a large-size central control screen, full LCD instrument panel and HUD head-up display. As for the price, Xiaotong speculates that the starting price may be less than 150,000 yuan, which is slightly lower than Zeekr X.

As one of the earliest Chinese brands to hit the high-end market, Lynk & Co's first pure electric vehicle did come a little late. It was unveiled in 2021.LYNK & CO ZEROConcept car, but in the end the model belongs to the new brand - Zeekr, which led to Lynk & Co not releasing its first pure electric model until today in 2024. Therefore, in the pure electric market, Lynk & Co Z10 is a latecomer, and the pure electric SUV has not come until today, which is even more late. Moreover, there are so many compact pure electric SUVs on the market, so the pressure on Lynk & Co Z20 cannot be underestimated.

In addition to "resisting foreign enemies", Geely also needs to consider the feelings of its own brother, Zeekr X. As two products under Geely, the differentiation and pricing strategy between Lynk & Co Z20 and Zeekr X are particularly critical. If these two products are not handled properly, it may trigger internal competition, waste resources and confusion in market positioning.

Imagine if the Lynk & Co Z20 and Zeekr X are similar in performance, design, and technology, consumers may be confused and find it difficult to find the obvious difference between the two, which will undoubtedly affect their purchasing decisions.Worse still, if the two cars are priced similarly, it could lead to vicious competition between their own products, damaging their respective market shares, and could even cause consumers to lose interest in either product and opt for other competitors' products instead.

Therefore, the key is to find a differentiated selling point to make the Lynk & Co Z20 clearly distinguishable from other models under the group. However, from the perspective of brand tone and target population, I believe Lynk & Co should handle it well.