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Source: Huanqiu.com

[Global Network Technology Comprehensive Report] On July 25, Qualcomm held the 2024 Snapdragon Game Technology Awards in Shanghai. Qualcomm, together with industry partners including NetEase Fuxi Lab, Red Magic, Tencent Games and OPPO, discussed how mobile technology innovation can enable cutting-edge digital entertainment experience.

Hou Mingjuan, Global Vice President of Qualcomm

"Behind the excellent gaming experience on smartphones is Snapdragon's continuous innovation in mobile technology. With a strong hardware performance foundation and constantly upgraded gaming features, Snapdragon makes smartphones an ideal platform for high-performance games." said Qualcomm Global Vice President Hou Mingjuan in her opening speech.

Data from market research institutions show that the mobile game market is still experiencing explosive growth. In 2023, global players will spend nearly $90 billion on mobile games, accounting for about 50% of the total sales revenue of the global game market, which is about twice that of console games and PC games. Since 2018, the sales revenue of the global mobile game market has maintained an astonishing growth trend. In the Chinese market, this trend is even more obvious, with sales revenue accounting for about one-third of the world. Alex Katouzian, general manager of Qualcomm Technologies' mobile, computing and XR business group, said that the Snapdragon mobile platform is one of the factors driving the development of the mobile game market.

Alex Katouzian, general manager of the Mobile, Computing and XR Group at Qualcomm Technologies

Alex said: "In the past few years, with the growth of player demand, the game functions supported by smartphones have become increasingly rich and diverse. As the top Snapdragon flagship mobile platform, the third-generation Snapdragon 8 brings consumers a lasting immersive gaming experience by leveraging the heterogeneous computing capabilities of the CPU, GPU, and NPU. The platform is providing support for flagship Android terminals around the world. Currently, more than 115 flagship smartphones using the third-generation Snapdragon 8 have been released." At the same time, he also announced at the event that Qualcomm Oryon CPU will soon be available on the mobile platform, opening up a new generation of mobile gaming experience.

On-device generative AI has arrived and is transforming the mobile gaming experience. The third-generation Snapdragon 8 is Qualcomm Technologies' first mobile platform designed specifically for generative AI, using industry-leading NPU and heterogeneous computing architecture to help players overcome difficult game challenges with the assistance of on-device AI gaming features such as virtual assistants, communicate smoothly with other players around the world with the assistance of real-time translation and transcription functions, and get a new level of gaming experience through AI-enabled NPCs.

Qualcomm has collaborated with NetEase 24 Studio and NetEase Fuxi Lab to use terminals equipped with the third-generation Snapdragon 8 mobile platform to run voice-related AI model reasoning on the terminal side through its integrated NPU, achieving faster recognition speed and responding to player commands in the mobile game "Naraka: Bladepoint". Lu Tangjie, head of AI technology at NetEase Fuxi Lab, said: "NetEase and Qualcomm have maintained in-depth cooperation in the field of game technology for a long time. In the mobile game "Naraka: Bladepoint" officially launched today, we took the lead in releasing the world's first voice AI teammate gameplay. The two parties have worked in depth to migrate some AI reasoning from the cloud GPU to the NPU of the third-generation Snapdragon 8 mobile platform, providing players with an ultra-low latency free interactive experience."

Lv Tangjie, AI Technology Director of NetEase Fuxi Lab

In addition, Qualcomm has expanded its innovative technologies to more terminal categories. Qualcomm and its partners use 5G Advanced technology to restore the realistic game screen of "Honkai Impact 3: Sky Railway" for players on XR devices, enabling an immersive XR experience. At the same time, Snapdragon technology continues to empower more types of terminals and product forms such as PCs, providing a leading cross-terminal digital entertainment experience. At the event, Red Magic unveiled the upcoming Red Magic Tablet 3D Explorer Edition and announced that another Red Magic gaming tablet equipped with the third-generation Snapdragon 8 is coming soon.

With powerful hardware performance and the continuously upgraded Snapdragon Elite Gaming features, Snapdragon makes smartphones an ideal platform for high-performance gaming. Snapdragon Elite Gaming is a collection of Qualcomm's top gaming technologies and experiences. It currently supports more than 60 leading features, which can bring excellent gaming experience, extraordinary game quality, and extreme performance. At the same time, it also supports many end-level gaming features. Yao Yifei, senior manager of Qualcomm's product marketing, focused on explaining the three new features of the latest Snapdragon Elite Gaming supported by the third-generation Snapdragon 8.

Yao Yifei, Senior Product Marketing Manager at Qualcomm

First, there is Adreno Image Motion Engine 2.0. Based on the latest customized Snapdragon display hardware, the third-generation Snapdragon 8 is the world's first mobile phone to support 240Hz display, allowing users to play games at an ultra-high frame rate of 240fps. In order to enable games with extremely high performance requirements to be played at 240fps, Qualcomm has made major upgrades to the Adreno Image Motion Engine on the third-generation Snapdragon 8: on the one hand, the use of a completely new enhanced optical flow engine can generate higher quality frames under the same energy efficiency conditions; on the other hand, the energy efficiency of real-time frame generation has been greatly improved, which can double the game frame rate with little impact on battery life.

Secondly, there are hardware-based real-time ray tracing and Unreal Engine 5 Lumen. The second-generation Snapdragon 8 is the first mobile platform to support Unreal Engine 5 and hardware-accelerated real-time ray tracing technology on commercial terminals, which can bring close to real-world lighting effects in games, including realistic reflections, soft shadows, detailed refractions and lighting effects, making stunning visual effects possible. The third-generation Snapdragon 8 not only improves ray tracing performance to 1.5 times that of the previous generation, but is also the first mobile platform that can run the Unreal Engine 5 Lumen global illumination system at a fully interactive frame rate, bringing immersion and realism that was previously only available on console and PC games to mobile game players. This event presented Dragon Alley, a technical demonstration developed by Snapdragon Game Studio based on Unreal Engine 5, in which the stunning global illumination effects come to life.

In addition, there is Snapdragon adaptive game quality. The continuous improvement of mobile game quality has led to increased power consumption, which can easily make the game frame rate unstable. In response to this pain point, Snapdragon Elite Gaming brings the Snapdragon adaptive game quality feature. Through the interaction of mobile phone CPU and GPU utilization, mobile phone temperature, current and various warning information, as well as adaptive adjustment of game quality, it can significantly reduce power consumption, reduce mobile phone heating, and improve the frame rate stability of game operation, thereby improving the player's gaming experience.

Through extensive cooperation with OEM manufacturers, Snapdragon has made the above technological innovations more deeply beneficial to players. As an important partner of Snapdragon in the field of high-performance games, Tan Hao, head of OPPO Game Center, said: "We have maintained close and in-depth cooperation with Qualcomm for a long time. We have carried out in-depth joint debugging with Qualcomm on every product equipped with Snapdragon mobile platform, and continuously optimized the gaming experience, so that each product can achieve an extremely smooth and stable gaming experience, forming a very good user reputation." At the same time, he shared an exclusive self-developed performance black technology. With the powerful computing power of the Snapdragon platform and the support of Qualcomm engineers, OnePlus Ace 3 Pro broke through the limits of the Android display system and achieved a zero-delay experience of the 120-frame version of games such as "Genshin Impact" under 120Hz display.

Tan Hao, head of OPPO Game Center

Relying on its strong innovative genes, Qualcomm continues to deepen cooperation with many partners to jointly empower the development of mobile games and bring players a continuously upgraded experience. At this year's ChinaJoy, Qualcomm will continue to give full play to its innovative technology and ecological cooperation advantages, bringing a greatly upgraded "Snapdragon XR Fantasy Journey" experience to the Snapdragon Theme Pavilion, and demonstrating a rich cross-terminal entertainment experience through various categories of Snapdragon platform terminals such as Xiaomi SU7.