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Source: Huanqiu.com

[Global Network Interactive Entertainment Comprehensive Report] On July 26, the 2024 China International Digital Interactive Entertainment Expo (ChinaJoy) was launched in Shanghai. Qualcomm joined hands with dozens of industry partners such as operators, mobile phone and notebook manufacturers, top game studios, e-commerce, and automobile manufacturers for the fifth time, using mobile technology innovation as the driving engine to create a Snapdragon theme pavilion for players and fans that is empowered by cutting-edge technology, full of technology and future gaming experience.

On the first day of the exhibition, Alex Katouzian, general manager of the mobile, computing and XR business group of Qualcomm Technologies, Meng Pu, chairman of Qualcomm China, and Hou Mingjuan, global vice president of Qualcomm, joined hands with China Telecom, China Mobile, China Unicom, China Broadcasting and Television, Lenovo, Xiaomi, Honor, OnePlus, iQOO, Red Magic, ROG, StarJi Meizu, realme, Nubia, NetEase, Seasun House, Perfect World, Sothink Technology, PICO, MeiG and other partners to gather together, open the Snapdragon theme pavilion, and usher in a four-day digital entertainment feast.

Hou Mingjuan, global vice president of Qualcomm, said at the opening ceremony of the Snapdragon Theme Pavilion that this year's Snapdragon Theme Pavilion is as exciting as previous years, and comprehensively and systematically presents mobile games and cross-terminal digital entertainment experiences enabled by Snapdragon hard-core technology. At the Snapdragon booth, Qualcomm not only displayed more than 200 terminals from 68 partners, but also combined cutting-edge mobile technology with games, bringing more than 40 applications and interactions to explore the infinite possibilities of future digital entertainment experiences.

As one of the most popular experience projects in the Snapdragon Theme Pavilion in previous years, the Snapdragon XR Fantasy Journey is a full-scale immersive VR interactive experience created by combining the PICO 4 Pro all-in-one machine equipped with the Snapdragon XR2 platform and the Snapdragon sports seat. This year, Qualcomm not only brought the Snapdragon XR Fantasy Journey to the Snapdragon booth again, but also worked with ecological partners to further upgrade the player experience through sound and picture, seat upgrades, and network upgrades based on cutting-edge mobile technology.

This time, Snapdragon has teamed up with "Honkai Impact 3rd" to recreate the players' favorite Pinocchio golden moments in XR. Players can immerse themselves in the familiar game world and relive the classic plots in the game from a first-person perspective.

It is worth mentioning that the Snapdragon XR Fantasy Journey introduced the new 5G-Advanced technology. Qualcomm cooperated with Shanghai Telecom and ZTE to connect smartphone terminals equipped with Snapdragon X80 5G modem and RF system and mobile Wi-Fi (MiFi) devices with PICO 4 Pro VR all-in-one machine using Snapdragon XR2 platform in the main venue of ChinaJoy with complex network environment and dense traffic. Through the NR-DC private network composed of 800MHz bandwidth of millimeter wave band and 100MHz bandwidth of 3.3GHz low frequency band, it accessed the core network agent using ZTE's base station built-in computing engine-Node Engine, and directly connected to the VR game server to support multiple concurrent VR services. The test results show that when multiple VR services are accessed at the same time, the single user rate can reach 80Mbps. During the experience, the VR picture clarity supports @72FPS high-definition, which can ensure that users get a clear and smooth VR experience with excellent picture quality, bringing players a more immersive game journey, as if they are in the real game world.

Against the backdrop of the popularity of generative AI, terminal-side AI is also one of the hot topics at this year's ChinaJoy. Supported by the AI ​​capabilities of the Snapdragon mobile platform and relying on the latest AI large model inference technology, Qualcomm, together with 24 Studio and NetEase Fuxi Lab, created the AI ​​voice fighting gameplay of "Naraka: Bladepoint" on the terminal side, providing players with AI teammates who are almost the same as real people, all-round and multi-modal, and can communicate with real-time voice. In the Snapdragon theme pavilion, players can personally experience this innovative function, which greatly improves the interactivity of the game. This AI teammate can understand commands, search for equipment, deliver equipment, and cooperate in team battles; secondly, it can observe the battle situation in real time, report key information and answer questions; in addition, the AI ​​teammate also has strong combat capabilities, strong game and good cooperation; finally, the AI ​​teammate can communicate freely, giving players a high emotional value, bringing players an unprecedented rich experience.

This collaborative development utilizes the NPU integrated in the third-generation Snapdragon 8 flagship platform to run voice-related AI model reasoning on the terminal side. Compared with cloud processing methods, it has a faster recognition speed and can respond to player commands more quickly, greatly improving the voice command recognition speed and performance of AI teammates, providing players with a smoother gaming experience.

Whether you are a novice mobile game player, a hardcore player, or a professional e-sports player, Snapdragon is the top gaming equipment in the hands of players. At this year's ChinaJoy, Qualcomm showcased the largest Snapdragon gaming equipment library to help players become "MVPs" who can show off their skills.

More than 30 flagship smartphones equipped with the third-generation Snapdragon 8 and the third-generation Snapdragon 8s were displayed on site, bringing players powerful gaming performance, extraordinary game quality, immersive sound effects, ultra-fast connections, and excellent battery life. With the latest generation of Snapdragon Elite Gaming gaming features, Snapdragon also brought a series of end-level gaming features to mobile devices, providing a strong technical foundation for mobile gaming experience.

Snapdragon products and technologies empower more than just mobile devices. In the Snapdragon Theme Pavilion, players also have the opportunity to experience a variety of Snapdragon notebooks, game handhelds, true wireless headphones and other hardcore gaming equipment equipped with Qualcomm and Snapdragon platforms. These Windows 11 AI+ PCs equipped with Snapdragon X Elite can provide all-day battery life, excellent performance per watt, and terminal-side AI experience enabled by ultra-fast NPU for laptops, including the recently launched Lenovo Yoga Air 14s, Microsoft Surface Laptop 7, Microsoft Surface Pro 11, ASUS Intrepid Pro 15, Dell XPS 13 and Acer Swift GO A.

Nowadays, the number of smart terminals in every household is increasing significantly, including mobile phones, PCs, tablets, cars, and XR. So how to connect people, cars, homes, and even office environments is becoming more and more the focus of users. In order to achieve multi-terminal interconnection experience, Qualcomm and Xiaomi have created a "full ecosystem of people, cars, and homes" experience in the Snapdragon Theme Pavilion.

During ChinaJoy, the star model Xiaomi SU7 equipped with the fourth-generation Snapdragon cockpit platform (Snapdragon 8295) also appeared at the Snapdragon booth, and together with the Xiaomi 14 mobile phone equipped with the third-generation Snapdragon 8 mobile platform and the Xiaomi tablet equipped with the second-generation Snapdragon 8 mobile platform, it presented a cross-terminal collaborative entertainment experience between the car machine, mobile phone, and tablet. Different categories of Xiaomi terminals are user-centric, and can easily achieve seamless connection and real-time collaboration. Players can personally play the "Crystal Core" game on multiple Xiaomi terminals on site, and experience the advanced multi-terminal interconnection experience enabled by Snapdragon up close.

In addition to the rich exhibitions and displays, the stage of the Snapdragon exhibition area also staged a wealth of content, including the popular "Honor of Kings" water friend match, "Peace Elite" water friend match, "Swordsman Love III" show match, as well as the super popular game "Beast Party" entertainment water friend match and the star show match of "Naraka: Bladepoint" which was just launched on July 25. At the same time, Qualcomm, China Mobile, Danghong Qitian, ZTE, and Xiaomi will jointly launch the release of the open experience of the large-space immersive XR game project enabled by 5G millimeter wave private network. In addition to the events and release content, there are also rich audience interactive content, Coser shows and grand prize draws every day. More than 30 Snapdragon benefits are prepared for players on site, so that every player can return with a full load.