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Ren Kai, Chief Commentator of Zonglan News

Since the "Little Composition" incident, Yu Minhong and Dong Yuhui have become frequent guests on the hot search list, with constant controversy and mixed praise and criticism. On the evening of July 25, the news of Dong Yuhui's resignation was announced, which swept the entire Internet and triggered social discussion again.

Some people sent their blessings, congratulating him on his freedom, finally being able to do what he likes. Some people praised Yu Minhong for his vision, foresight and passion, and believed that this was a mutual achievement between Yu Minhong and Dong Yuhui.

Judging from the comments of netizens and the feedback from the public, this "breakup" can be considered decent. The two did not quarrel to the point of being in a mess, and maintained a superficial "harmony". This also reflects that as a "veteran" in the business world, Yu Minhong has demonstrated his business wisdom and entrepreneurial personality charm in the face of constant controversy and criticism from the outside world.

Dong Yuhui’s resignation was not unexpected, as signs of it had already been revealed.

Not long ago, in a talk show, Dong Yuhui said that he disliked the word "Internet celebrity". He said that you can say laid-off teachers, or any other word will do. In Dong Yuhui's view, "Internet celebrity" is not a positive word. Between the two identities of "live streaming anchor" and "cultural blogger", Dong Yuhui seems to prefer the latter. Live streaming and cultural communication are inherently a very twisted relationship, and in terms of operational concepts, it is even a deviation. From this point of view, it is difficult for Dong Yuhui, who is in the vortex, to be self-consistent.

Dong Yuhui's resignation is a win-win situation for both parties. From the perspective of modern corporate governance, if the business operations and brand image of an anchor are deeply tied to each other, the result is bound to be a win-win situation. The lawsuit between Li Ziqi and Hangzhou Wei Nian is a "previous lesson". From the perspective of the company's long-term development, "putting all eggs in one basket" is an extremely dangerous practice, and "decentralization of traffic" is an inevitable trend. Yu Minhong gave "Walking with Hui" to Dong Yuhui as a gift. For Yu Minhong or Dongfang Zhenxuan, it is not a loss. This not only reflects the recognition of Dong Yuhui's personal efforts, but also reflects the wisdom, pattern and vision of the management team in governing large companies.

All good things must come to an end. The platform remains constant, but the anchors change. The independence of "Walking with Hui" provides a new reference for the development of the live e-commerce industry. Yu Minhong and Dong Yuhui chose the latter, rather than going to court and parting ways in a dignified manner. After Dong Yuhui "goes solo", he may have to face more problems. For example, supply chain reconstruction, personnel incentives, brand management, government relationship maintenance, etc. Without the protection of the harbor, can the small boat of "Walking with Hui" go further on the vast and risky sea? Let's wait and see.