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Recently, a netizen posted that the working (customer) meal at a BMW 4S store is: 5 years in the east, 5 years in the west.

This is a photo of a BMW owner eating at a 4S shop. It seems like a completely different world after 5 years. As a distinguished BMW owner, I wonder how your feelings will change from looking at the first photo to looking at the second photo?

This netizen expressed his feelings for the 4S store, but there is really no money to be made! Brother. I can still provide you with food even if I lose money. Isn’t it sincere of me to do this? The brand value is not mine, but the operating loss is mine! What do you want me to do?

According to the pictures posted by netizens, one of the meals was for a customer in 2019. The content was quite rich and exquisite, and it had the style of a five-star hotel.

Another obvious consumption downgrade, a banana still shows the last bit of BMW's "respectability". It's so real!

• Recently, since BMW officially announced its withdrawal from the price war, it has been at the center of public opinion. Many BMW 4S stores across the country have refused to deliver cars.

Consumers in many parts of the country have said that they encountered BMW's unfair terms. The BMW cars they had ordered were refused delivery by the 4S stores, and the salesperson temporarily demanded an additional payment of around 30,000 yuan before they could pick up the car.

In this regard, BMW China said: "We have noticed the relevant content and conducted a preliminary internal investigation. The cases involved are all individual cases, and the specific circumstances of each case are different. We are actively communicating with relevant dealers and urging BMW authorized dealers to comply with the "Automobile Sales Management Measures" and relevant laws and regulations and contractual agreements, safeguard consumer rights, and ensure that consumers get a satisfactory service experience."

According to reports, 4S stores in Chongqing, Zhengzhou, Shenzhen, Suzhou, Dongguan and other places have refused to deliver cars. The car models are mainly concentrated in i3, ix3 and 3 series. Most consumers ordered the cars in May and June, and most of them were asked to temporarily increase the price by 30,000 yuan when they picked up the cars in July.

• I have to say, BMW really won this time! BMW refused to deliver the car, which was too destructive! !

We may not buy BMW cars, but we have to admire BMW's marketing, after all, it is world-class.

When the auto industry is all about price hikes, BMW is doing the opposite, showing a clear mind. I’m not going to play with you guys anymore. I’m quitting!! Because none of my dealers are making money, and some are even losing their pants. Losing money to gain publicity, but not being able to increase sales, and even with year-on-year sales decline, only a fool would do that.

As a result, Mercedes-Benz and Audi all took sides. This move made other brands confused. After all, these luxury brands were dragged down by us before. How can we get ashore just like that?

Of course, the official announcement of withdrawal is just a hype, and it is only the first step. This time, BMW is not playing tricks, it is a real price collection. Once every three days, don’t consumers buy when prices are high and not when they are low? Don’t they like to wait and see? Then we will fulfill all your wishes! See if you are in a hurry?

Soon, an internal meeting was held, and the dealers raised their hands in agreement. The whole country was on the same page, and those who sold at low prices would not be delivered. If you want to pick up the car, you have to pay more or cancel the order. Then, these consumers once again set off a climax of public opinion, and everyone rushed to follow suit and buy BMW.

It has to be said that BMW has achieved its goal this time! Through this wave of market testing, it is not that no one wants BMW, nor that it will only be sold at a low price, but that consumers are scrambling to buy it, even if the price is increased. If 10,000 yuan is not enough, then add 20,000 yuan, and if 20,000 yuan is not enough, then pay 30,000 yuan! !

BMW has completely won this operation! This phenomenon shows a fact that luxury brands are the white roses in the hearts of consumers. The key is that brand manufacturers themselves must be patient and have their own confidence and planning ability. The kind of blindly following others is really too childish.

What do you think about this?