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Ideal responds to sales fraud

2024-07-22

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According to Electric Home, recently, Zhang Xiao, head of the Ideal Auto product line, explained the weekly sales rankings released by Ideal Auto every week, responding to the claim that the data is not true. Since March last year, Ideal Auto has been publishing the new power weekly sales rankings every Tuesday afternoon. Although it was interrupted in the middle of this year due to the MAGA incident, it soon returned to normal. However, since Ideal Auto has dominated or led the list almost every time, the authenticity of this data has also caused controversy, and netizens have doubted its authenticity more than once.

Zhang Xiao said: We release the sales list every Tuesday, and every time we see people saying that the numbers are inflated. These friends really don’t understand the operating mechanism of the automotive industry. Let me give you a brief introduction.

The statistics of the automobile industry are probably the most standardized and complete. From capacity planning to capacity utilization, from wholesale volume reporting to dealer inventory statistics, from retail volume reporting to compulsory traffic insurance coverage, as well as imports and exports and second-hand car circulation, every link in this industry has official statistics endorsed by the government.

These data cannot be faked. We can tell in minutes which of these numbers that everyone discusses every day are true and which are false.

However, there is one number that cannot be verified or falsified, and that is the order volume. Because the order volume does not have a unified standard, it is internal data of the company and an internal process indicator in the automobile circulation. In principle, the company has no obligation or responsibility to publish it. So this needs to be viewed rationally.

Of course, for listed companies, all disclosed data must be reviewed by the relevant regulatory authorities, and they cannot just say what they want. But for non-listed companies, only God and the earth know. So, after understanding this, when you see these numbers again, you can distinguish and look at them rationally and think independently.