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Porsche, once the most successful ultra-luxury brand in China, finally announced a change of leadership in China after experiencing a 30% drop in sales in half a year and being forced out by dealers.

On July 20, Porsche officially announced that Alexander Pollich will officially take over as President and CEO of Porsche China on September 1, 2024, and will be fully responsible for the brand's business in mainland China, Hong Kong and Macau. Official data shows that Pollich has served the Porsche brand for 23 years and has held several key management positions in the group. He is a sales expert with international work experience. Since July 2018, he has served as Chairman of the Executive Board of Porsche Deutschland GmbH.

Pollich, 57, was the CEO of Porsche Canada and the UK before taking charge of Porsche's home market in Germany. With a background in business administration and economics, Pollich worked in Porsche's strategy department, developing a global sales network. Detlev von Platen, a member of Porsche's global executive board responsible for sales and marketing, said Pollich is an experienced sales expert who will further enhance the influence of the Porsche brand in China. The current president and CEO of Porsche China, Michael Koch, will be transferred to another important position.

Previously, Porsche was facing a sales decline in the Chinese market. Before the dealer "forced the palace" incident, domestic dealers had already begun to reduce prices. Porsche announced on July 9 that Porsche's global sales in the first half of the year were 155,945 vehicles, a year-on-year decrease of 7%, of which sales in the Chinese market were 29,551 vehicles, a year-on-year decrease of 33%. In contrast, Porsche delivered 38,611 new cars in the European market (excluding Germany) in the first half of the year, a year-on-year increase of 6%, while the German market delivered 20,811 vehicles in the first half of the year, a year-on-year increase of 22%. Obviously, Porsche hopes that under the leadership of Alexander Pollich, sales in China will get out of the trough as soon as possible.

Porsche's performance in the Chinese market has been sluggish since last year, and has been in a slump since this year. Some Porsche dealers have encountered major problems with their capital chain due to poor sales and a sharp drop in profits. In June, Porsche China had a joint boycott by dealers, and several core dealers had asked to "replace senior executives in China." On July 19, Oliver Blume, Chairman of the Executive Board and Global CEO of Porsche, visited China and held an internal meeting at the Porsche China headquarters in Shanghai. At that time, an industry insider revealed that Michael Kirsch, President and CEO of Porsche China, was likely to be replaced.

Written by: Liang Luozhe, a reporter from Nandu Wancaishe