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GAC Toyota denies exiting price war, says "its models will still have preferential prices"

2024-07-21

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IT Home reported on July 21 that there have been recent reports that GAC Toyota will follow the strategy of luxury fuel brands such as BMW to withdraw from the price war and will no longer cut prices.

"First Financial Daily" asked GAC Toyota for confirmation on this matter, and received a reply that "the official has never said that it will withdraw from the price war, and was accidentally involved in the BMW incident.GAC Toyota models will still have preferential prices, but the preferential prices tend to be stable". The person also said that many employees were "confused" when they saw the news on the Internet that the company had withdrawn from the price war.

According to previous reports from IT Home, the topic of "BMW's withdrawal from the price war in China" has caused a lot of discussion in the past few days. In this regard, BMW said: "In the second half of the year, BMW will focus on business quality in the Chinese market and support dealers to make steady progress." Not only BMW, but also the other two luxury car brands in BBAMercedes-Benz and AudiWill also withdraw from the price war.

Compared with the highest discount at the end of June, the prices of all BMW models have been adjusted down, among which the prices of BMW X1, BMW X3, BMW 5 Series and BMW X5 have been "increased" by about 5,000, 8,000, 10,000 and 20,000 yuan respectively.

Not only BBA, there are reports that Volkswagen, Honda, Volvo and other brands have also decided to adjust their terminal policies.Reduce terminal discounts or stop further price cuts