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Produced by NetEase Technology's "Attitude" column

Author: Cui Yuxian

Editor: Ding Guangsheng

When the export isDong YuhuiMeet a science and engineering manRichard YuWhat kind of chemical reaction will happen? Yesterday evening (July 15), Richard Yu, Executive Director of Huawei, Chairman of the Device BG, and Chairman of the Intelligent Automotive Solutions BU, was a guest in the Yuhui Xingxing live broadcast room. The number of online users reached over 100,000 in the first second of the broadcast. After the live broadcast room was left, the number of online users reached 600,000.

The entire live broadcast lasted nearly 2 hours, with a huge amount of information. Yu Chengdong broke the news from time to time: the "Wenjie" brand was transferred to Seres at a very low price because of national regulations; the mobile phone business was once the world's number one, and the annual sales volume was only more than 20 million units during the most difficult period; after "Wenjie", "Zhijie" and "Xiangjie", Huawei's fourth "Zunjie" is called "Zunjie"...

Yu Chengdong also did not forget to make fun of himself, saying that he had no time to have a girlfriend because he applied for three majors in college.

Next, let’s see what explosive information Yu Chengdong revealed in the live broadcast room of "Traveling with Hui".

1. Public response to why Wenjie was sold to Seres for 2.5 billion yuan

Yu Chengdong said in the live broadcast,Huawei sold the Wenjie brand to Seres at a very low price because national regulations require that the brand owner and the manufacturer must be one and the brand must be owned by the manufacturer.

Yu Chengdong said,Huawei has invested a lot in the industry, at least tens of billions of dollars in this brand alone, and even the AITO trademark has been transferred to it.。"It is very difficult to register a four-letter brand starting with A globally. It is very difficult to register the name AITO in Western countries. Our team really spent a lot of money to get this brand, and we made Wenjie a high-end brand."

According to a valuation report issued by Zhongjing Minxin Asset Valuation Company, the 919 international trademarks and 44 appearance patents held by Huawei are worth 10.233 billion yuan.

Yu Chengdong said that Huawei sold the brand to car manufacturers at a very low price, and the car manufacturers made a profit.

Public information shows that on July 2, 2024, SERES plans to acquire 919 registered or pending text and graphic trademarks such as "Wenjie" and 44 related design patents held by Huawei, with a total purchase price of 2.5 billion yuan.

Huawei said it will transfer the "Wenjie" and other trademarks to Seres, and will continue to support Seres in making and selling "Wenjie". Huawei has always insisted on not making cars, but using its leading intelligent connected car technology to help car companies make and sell good cars.

2. What is the name of Huawei’s fourth automotive industry?

When it comes to trademark transfer,Yu Chengdong mentioned that Huawei has transferred "Wenjie", "Zhijie", "Xiangjie" and "Zunjie" to car manufacturers, and accidentally revealed that Huawei's fourth car is named "Zunjie".

At present, only Zunjie has not been publicly released. Wenjie is a model jointly developed by Huawei and Seres, and the current models include Wenjie M5, Wenjie M7 and Wenjie M9; Zhijie is a model jointly developed by Huawei and Chery, and the current models include Zhijie S7; Xiangjie is a model jointly developed by Huawei and BAIC, and the current models include Xiangjie S9.

The Zunjie revealed by Yu Chengdong is a model jointly created by Huawei and JAC. Yu Chengdong once said that Huawei's "fourth realm" will be benchmarked against ultra-luxury brand models such as Maybach and Rolls-Royce, with a super high-end positioning and a price of one million yuan.

According to previously released information, the car models jointly developed by Huawei and JAC are expected to be released in 2025, and will enter the million-yuan-level sedan and MPV market. The relevant models will be produced on the JAC X6 platform, with an estimated annual production capacity of 35,000 vehicles.

3. Huawei's intelligent driving deserves the title of "far ahead"

Yu Chengdong said,“TeslaFSD is done very well. Another world-class company that has done a really good job is Huawei. Many people criticize us, but in fact, from the perspective of comprehensive capabilities, we still deserve those four words (far ahead)This is because we have taken the right path in terms of our investment in technology and R&D and our grasp of direction.”

Yu Chengdong once said at the launch conference of the new M7 that after Huawei's autonomous driving team conducted tests in San Francisco, the United States, Toronto, Canada and other places, they are more confident that their autonomous driving solutions will surpass Tesla's FSD (full autonomous driving) solution.

In April 2024, Huawei launched a new brand "Qiankun" before the Beijing Auto Show, including Qiankun ADS 3.0 advanced intelligent driving, Qiankun XHUD 2.0 AR navigation and other products. At the press conference, Jin Yuzhi, CEO of Huawei Intelligent Automotive Solutions BU, said that the second half of electrification is intelligence, and the turning point of intelligence has arrived. 2024 will be the first year for the large-scale commercial use of intelligent driving. It is expected that by the end of 2024, the number of cars using Huawei Intelligent Driving will exceed 500,000.

4. Buying a Huawei phone can contribute to the rise of the country's electronics industry

In addition to the car business, Yu Chengdong also mentioned Huawei's mobile phones. Yu Chengdong said that the team had gone through the most difficult period in the past five years. "My team was unable to start work.Mobile phone marketThe market share was the highest in the world, but it was knocked down in just two quarters.After the operation was completed, the annual shipment volume was less than 20 million units in the past month.”

But Yu Chengdong said that although life was very difficult, he always encouraged the team not to be discouraged. Difficult things can make the team stronger, and difficulties are the whetstone of strong will.

Yu Chengdong mentioned the reason why Huawei upgraded the P series to Pura this year. "Pura is Spanish, which means purity. This year I was in charge of Huawei's terminals, and I always asked us to stick to the extremely simple and pure design language. The Pura brand slogan is to pursue your heart and move forward, which means to be able to keep making progress and overcome difficulties."

Yu Chengdong said,“Huawei has driven the rise of China's electronics industry. If you take apart our mobile phones, you can see that Huawei's chips are domestically produced, not integrators of Western chips. When you use our products, you are contributing to the rise of the motherland's electronics industry.。”

During the nearly 2-hour live broadcast, Yu Chengdong was so talkative that even Dong Yuhui, who was eloquent, could only echo him. In addition to talking about business, Yu Chengdong also talked about his personality emotionally. He said that he was actually a very silent person, but as a manager, he had to stand on the shoulders of giants to do better things. If you rely entirely on your own imagination and will, you may fall many times.