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In March 2021, the busy clerks at KFC probably couldn't imagine that a slogan shouted by players in front of the counter would become so popular on the Internet.

"Meet in another world and enjoy delicious food" opened the door to cross-dimensional interaction between "Genshin Impact" and the real world. This impressive slogan itself has become a meme, carrying with it a large number of Internet secondary creations, becoming an anchor point in people's memory and has continued to this day.

That’s right, the “dream linkage” between “Genshin Impact” and KFC is here again.

“So you also play Genshin Impact?”

If the slogan of the KFC collaboration three years ago, "Meet in another world, enjoy delicious food", only required some social skills, then the collaboration now is to seriously ask you to be a "social cow". Because you not only have to shout the slogan "Eat cat hats and don't spit out hats and cats", but also raise your hands in front of everyone in the restaurant to imitate the cat's meow, which will raise your "second dimension concentration" by several levels and cause everyone to laugh.

But judging from the grand occasions online and offline, the effect of this linkage is not worse than the previous ones. On the day of the announcement, the comment area was bustling with players. In addition to comments looking forward to the event, many people also recalled the old jokes from three years ago, as if the last linkage was just yesterday.

Based on the past experience of linking Genshin Impact with other IPs, some experts have already prepared a comprehensive and three-dimensional guide for players, including how to make reservations, which restaurants to go to, and which items are worth buying. But even so, the linked packages were still sold out in an instant, making people exclaim, "Who is still playing Genshin Impact?"

And things like rushing to the hot searches on social media and dotting the screens in communities such as Bilibili and MiGames are standard features. In short, although this is not the first time that "Genshin Impact" has collaborated with other IPs, players' enthusiasm for this collaboration can be said to remain unabated, and they even feel like they are competing with the "encounter in another world and enjoy delicious food."

If we want to delve deeper into the reasons why this event is so popular, in addition to the huge user base accumulated by the "Genshin Impact" IP, the attraction of the event itself to players can be said to be the most core reason.

First of all, the unique interactive method of the event can be seen as a disguised "ice-breaking" behavior - shouting out the hard-to-say "Meet in another world, enjoy delicious food" or "The trend will win, come as promised", this kind of hard-to-say interaction makes it easier for players to relax while laughing, and brings them closer to each other. With a sentence "So you also play Genshin Impact?", two people who have never met can open their hearts face to face.

Secondly, from the Genshin Impact game community to offline activities, players have always maintained a good atmosphere of communication. This makes the linkage more important - social. For some players, the linkage is not about the activity itself, but about finding like-minded friends.

Finally, the quality of the game itself has created a solid user base. Even today, many players are still deeply attracted by the plot of "Genshin Impact" or moved by the music and characters. These players have contributed more or less to the enthusiasm in online and offline activities.

Ultimately, the enduring popularity of players and the gaming community comes from the game's ability to output stable content.

For example, "The Goddess Splits the View", which was created in the early days of the game by combining traditional culture, and "Light Ripples", which has been sung by many famous singers at home and abroad. They have captured the hearts of countless players with their excellent production, understanding of the culture behind it, and the professional singing of the singers. While gaining a huge number of views, they have also spread the fame of "Genshin Impact" overseas and gained many "die-hard fans" from other countries.

Foreign players watching the PV together

In addition to the popularity brought by official content output, the popularity brought by players' spontaneous creations is also not to be underestimated. The endless stream of high-tech videos such as song creation, strategy videos, character animations, etc. shows how creative netizens are. The number of views of some videos even exceeds that of official ones.

Creation is not limited to games. Art comes from life, and players are also combining games with life with their own imaginations to create. Many abstract secondary creations, such as the KFC collaboration, made many people laugh out loud on the spot. The official has also been encouraging players to create related game content. In response to this collaboration with KFC, the official also held a secondary creation solicitation event to provide players with more motivation to create. In this regard, "Genshin Impact" players have never disappointed. Such enduring popularity can naturally be said to be a win-win situation for players or game officials.

For Genshin Impact, players' active speaking and friendly interactions in the community are positive for the health of the community ecology; and the player community can further "sink" to influence more players. When people are joking about "So you also play Genshin Impact", they can also generously say "I play Genshin Impact", and they will have a greater sense of identity with the game. Over time, the game community can also further feed back the popularity of the game.

For players, offline activities in a linked way allow players to have more face-to-face communication. As mentioned earlier, offline activities have a more important meaning - social interaction. In a busy store, players can chat about games and life with strangers who play the same game while enjoying delicious food. This is an emotional value that cannot be obtained in the game, and it is a kind of happiness for players.

Conclusion

In addition to this collaboration with KFC, the Shenzhen flash mob on July 20 and the Genshin Impact FES in August are also waiting for players. This wave of social networking is about to surge again. This summer, Genshin Impact players will be busy~