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Italian government plans to transfer discontinued brands under Stellantis to attract Chinese automakers to build factories locally

2024-07-15

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IT Home reported on July 15 that according to Reuters last Friday, the Italian government is considering taking over Stellantis’Discontinued car brands Innocenti and Autobianchi, and transferred these brands to Chinese automobile companies in order toEncourage them to build factories in Italy


IT Home Note: Both Innocenti and Autobianchi ceased production in the 1990s. The former was famous for producing the "Italian version" of the British MINI car in the 1960s and 1970s, and was later acquired by Fiat; the latter was also a subsidiary of Fiat and used to mainly produce high-end cars.

It is reported that the Italian Minister of Industry has registered the new trademarks of the two brands with the National Patent and Brand Office, usingDifferent from Stellantis GroupUnder a law passed in December and a draft implementation plan under review, brands that have not been used for at least five years can be transferred to companies controlled by the government.Interested in investing in Italy or relocating manufacturing activities to Italycompany of,Including foreign companies

Italy's roads are filled with Europe's oldest and most polluting cars, and the penetration rate of electric vehicles lags far behind other European countries. In January this year, in order to change this situation, the Italian government plans to invest 930 million euros (currently about 7.368 billion yuan) to encourage people to abandon fuel vehicles and embrace electric vehicles.

In addition, in February this year, Michael Shu, general manager of BYD Europe, was interviewed by Bloomberg at the Geneva International Motor Show and confirmed that the company had been in contact and discussion with the Italian government about building a factory. Earlier news said that the Italian government had contacted BYD Co., Ltd. and hoped to introduce a second automaker in addition to the European auto giant Stellantis.