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before the national day holiday, car companies concentrated on launching new products, and during the national day holiday, they offered discounts and increased rights and interests, and the auto market entered the "silver national day" cycle. during the national day holiday, a reporter from beijing business daily found that the auto showrooms of major supermarkets and supermarkets had become popular gathering places. at the same time, under the favorable policies of the country's "old for new" and beijing's "replacement and renewal" policies, new energy vehicles increased significantly during the "national day" period, and orders for some models have been scheduled until the end of the year. as the demand for automobiles continues to be released, during the "national day" period, various automobile companies and dealers used promotions to gain sales and sprint towards the "final battle" of the automobile market in the fourth quarter.

passenger traffic and transaction volume increased

"many car models have discounts, and there is plenty of time to choose a car during the holidays." citizen wang xin (pseudonym) chose to buy a car during the national day holiday. before this year’s national day holiday, the national “old-for-new” policy was intensified and car companies concentrated on new products, allowing the auto market to experience a small peak in passenger flow during the national day holiday. at the same time, compared with scattered 4s stores, automobile supermarket stores have taken advantage of the customer gathering effect of business districts to achieve more concentrated growth in customer traffic.

in the xpeng motors showroom located in beijing heshenghui, a reporter from beijing business daily saw a staff member explaining to consumers the recently launched xpeng mona 03, while in the negotiation area next to it, there were consumers pre-purchasing a car. the final round of "bargaining". "during the national day holiday, the number of people viewing and buying cars in the store increased significantly in a single day." the above-mentioned xpeng motors showroom staff said that xpeng mona 03 attracted the most attention, with an average daily order volume of about 8. "due to the rapid growth in order volume, it currently takes two months to wait for delivery of this model," he said.

a reporter from beijing business daily found that compared with the “tail-up” in consumption in the second half of previous holidays, this year’s high passenger flow lasted throughout the national day holiday. "there have been many new cars on the market recently, and at the same time, the amount of the 'old-for-new' policy subsidy has been increased. i just have enough time during the holidays to see more." citizen li ming (pseudonym) said. "previously, many consumers were traveling during the first half of the national day holiday, and not many people came to the store to see cars, but this year the passenger flow is not low." a salesperson at a haobo brand store revealed that this year's national day holiday during the "monday" period, passenger traffic increased by 30% compared with normal days. "the increase in customer flow has also led to an increase in new car orders in the store. in the five days before the holiday, the store received more than 16 orders," he said.

compared with automobile supermarket stores concentrated in major business districts, traditional automobile 4s stores that are more scattered use online live broadcasts to attract traffic. beijing business daily reporters found on various live broadcast platforms that multi-brand 4s stores, including faw-volkswagen, faw toyota, saic-gm buick, etc., conducted full-day live broadcasts during the national day period. the store anchors not only answered consumers’ car purchase questions online, but also also pinned to the top are discounts for each car model. according to the relevant person in charge of the china automobile dealers association, in october, the national automobile "trade-in" policy and the local automobile "replacement and update" policies are steadily advancing, coupled with the "national day" holiday, the self-driving travel boom and the year-end sprint of dealers, the auto market demand continues to rise.

discounts and extra code to grab the volume

before the national day holiday, various car companies focused on launching new models and lowering prices. during the national day holiday, some car companies further "raised prices" to compete for orders.

"nio has just updated its preferential policies in october." a salesperson at the nio showroom told a beijing business daily reporter. taking the nio ec6 priced at 292,900 yuan as an example, after a cash discount of 25,000 yuan, the bare car price it is 267,900 yuan and also enjoys a 2-year interest-free policy. a salesperson at a xpeng automobile store said that except for mona 03, all other models in the store have discounts. among them, consumers can get a cash discount of up to 32,000 yuan when replacing the xpeng g6 model.

in addition to cash discounts, many brands have "disguised" price cuts, including new models that have just been launched. "during the national day holiday, avita 07, which has just been launched, can also enjoy relevant rights and interests." an avita brand salesperson said that since avita 07 is a newly launched model, there is no cash preferential policy, but " consumers who order this model during the national day period can enjoy discounts such as a car insurance subsidy of 7,000 yuan and a film subsidy of 3,500 yuan. the above-mentioned nio salesperson also revealed that if they purchase a car during the national day holiday, consumers can receive an additional 30,000 nio points and 30 battery exchange coupons.

in addition, a li auto salesperson told a beijing business daily reporter that during the national day holiday, consumers who order lili l6 models with beijing passenger car quotas will receive a cash discount of 8,000 yuan, as well as an optional fund of 8,000 yuan and 20,000 yuan. points etc.

yan jinghui, a member of the expert committee of the china circulation association, said that due to multiple factors, the overall demand in the auto market was affected in the first three quarters of this year. as the auto market enters the "silver ten" cycle, auto companies and dealers have also entered the sprint stage for the whole year, and increasing discounts is the most direct way to gain momentum.

a beijing business daily reporter saw in a nio showroom that promotional posters for beijing’s automobile “replacement and renewal” policy were placed at the door. the above-mentioned nio showroom sales staff said that the number of orders for "replacement and update" cars has increased significantly recently, so the store has further added cash discounts for promotions. in addition, in order to further increase sales, car companies have further increased subsidies on the basis of beijing’s car “replacement and renewal” subsidies. a denza auto salesperson said that for "replacement and renewal" consumers, the store can provide up to 10,000 yuan in subsidies. combined with the 15,000 yuan subsidy from beijing's automobile "replacement and renewal" policy, consumers who buy cars in the store can enjoy up to 25,000 yuan. yuan subsidy.

"with the steady development of national and local policies, the amount of bicycle subsidies is relatively considerable, which has greatly stimulated the growth of the automobile market." cui dongshu, secretary-general of the passenger car market information joint branch of the china automobile dealers association, believes that while favorable policies stimulate consumer demand, " the national day period also allows consumers enough time to go to stores to view cars, which can focus on releasing automobile consumption demand.

beijing business daily reporter liu xiaomeng