renewal and increased consumption are booming. hangzhou’s national day holiday consumption increased by nearly 30% year-on-year
2024-10-07
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chao news client reporter liu jian correspondent wang cong
on october 7, the reporter learned from the hangzhou municipal bureau of commerce that according to the monitoring of "hangzhou consumption online", during the national day, the city's total consumption amount was 29.474 billion yuan, a year-on-year increase of 28.9%; of which, the retail industry consumption amount was 16.297 billion yuan yuan, a year-on-year increase of 41.4%.
trade-in old for new and strengthen implementation
consumption momentum fully released
hangzhou's consumer goods trade-in policy has been fully implemented. taking advantage of the active holiday consumption period, automobiles, home appliances, smart homes and other fields have rapidly increased their sales. up to now, the city's consumer goods trade-in fund write-off progress remains the first in the province.
the policy effect is outstanding, and automobile consumption has surged. hangzhou was the first in the province to implement a car trade-in policy, with a subsidy of up to 20,000 yuan, setting off a boom in the car market. shaoxing road auto street in gongshu district collaborated with various companies to carry out car promotion activities. among them, the average daily passenger flow of wenjie auto delivery center reached 100 groups. four days before the holiday, the total sales of 15 4s stores in the block reached 93.5 million yuan, a year-on-year increase 167.26%; the total sales of 14 key monitored automobile sales companies in xiaoshan district reached 110 million yuan, a year-on-year increase of 24.8%. as of october 5, the number of automobile replacement and renewal approvals in the district was 6,983.
"renewal" leads the way, and home appliance consumption is active. during the national day holiday in shangcheng district, the sales of old home appliances for new ones were 27.31 million yuan, the sales of smart homes were 4.492 million yuan, and the sales of old electric bicycles for new ones were 355,000 yuan. the average daily sales increased by 100% compared with usual times; major home appliance stores in gongshu district launched " the "one stop for new, one for savings" campaign has completed more than 16,000 trade-in transactions for home appliances. among them, the customer traffic of jd five-star electric appliances increased by 120% year-on-year, and sales increased by 116% year-on-year.
miaosuda in yuhang district actively carried out the "national day carnival" to promote consumption. in the five days before the national day, government-subsidized products such as computers, tvs, washing machines, and projectors increased nearly three times year-on-year. some products, such as water heaters, range hoods, and dishwashers, machines, etc., have increased dozens of times year-on-year.
the catering industry is booming
gourmet economy brings fragrance to hangzhou
according to monitoring, during the national day, the city's consumer passenger flow increased by 1.3% year-on-year, and catering consumption was 2.589 billion yuan, which was significantly higher than before the holiday.
interactive dining performances bring warmth to the olympic sports business district. with the help of the large number of people brought by eason chan's concert, the olympic sports business district has expanded external consumption, stimulated nighttime consumption, brought popular catering consumption, and perfectly organically integrated night shows, night shopping, night banquets, and night markets. according to statistics, the good life creative market, which lasted for 6 days, achieved sales of nearly one million yuan, driving 200,000 people in the lianheli business district, and driving 4 million yuan in consumption in the lianheli business district. compared with the data during the trial operation period, the growth rate was 30%.
tourism is heating up and catering in districts and counties is booming. during the national day, consumption scenarios such as friends gatherings and families dining out bring a lot of catering consumption space to hangzhou. according to monitoring, the major restaurants and hotels in fuyang district are very popular, and the consumption of wedding banquets and banquets has surged. the five monitored hotels achieved a total turnover of 7.905 million yuan, of which tingjiangyan catering increased by 74.4% year-on-year and fuchun four seasons increased by 22.5% year-on-year; the number of guests staying at qiandao lake during the national day holiday in chun'an county increased by more than 30% year-on-year, driving the county's catering industry consumption is booming.
busy passenger flow in business districts
experience economy stimulates consumption boom
there are many shopping malls in wulin business district, and there are exciting promotional activities during the festival. hangzhou tower took advantage of its birthday to present national day gifts, and many brands launched activities to give out extra gift certificates for purchases that were made with any purchase. during the national day, sales reached 120 million yuan.
according to monitoring, the passenger flow of dawulin business district during the national day reached more than 3.68 million, a year-on-year increase of 8.7%, and the highest single-day passenger flow of wulin road block exceeded 150,000.
the fifth anniversary revitalization event of lakeside pedestrian street in hubin business district was officially launched. during the festival, a series of activities such as the international baking culture festival, the xizi covered bridge suspended symphony, and the french lyon theater troupe art tour were held to complement each other with the beautiful scenery of the lakes and mountains and the bustling city. according to monitoring, during the national day, the turnover of hubin business district was 370 million yuan, a year-on-year increase of 7.4%, and the passenger flow was 1.3767 million, a year-on-year increase of 23.1%.
the wensan digital lifestyle street in west lake district launched the "wensan peach club fun fairy game" carnival event, which combined many popular elements of the black wukong game and held interesting links such as the fairy coser parade, the tiangong grand stage, and the wukong challenge, allowing the general public to now experience the excitement of black wukong. it achieved a passenger flow of 34,300 people and brought in revenue of 698,000 yuan.
the yanzhou ancient city pedestrian street in jiande launched the theme activity of "traveling through a thousand years, ancient charm and modern style yanzhou", including experiencing the feitian kingdom fashion show, the national fashion flower dance show, the song dynasty theme performance, the food and happy market, and the ancient city garden party. . from october 1st to october 5th, the number of tourists reached 297,000, and tourism revenue was nearly 32.6 million yuan.
offline promotions are novel and colorful
sales of large supermarkets stabilize
during the national day, major supermarkets in hangzhou organized innovative activities, coupled with the support of the trade-in policy for consumer goods, the offline retail consumer market showed a vigorous and upward development trend. according to monitoring, the city's 75 large-scale commercial and trade enterprises achieved a turnover of 980 million yuan, a year-on-year increase of 3.8%.
the yuhang jade bird fair features outdoor brand exhibitions, cycling sports, handmade markets, and music performances as its main contents, attracting many tourists from around jiangsu, zhejiang, and shanghai. as of october 5, yuniaoji has accumulated 160,000 passengers and sales of 7.8 million yuan, an increase of more than 50% year-on-year.
the third anniversary celebration of linping bailian outlets brought consumers the largest discount carnival in three years. sales of bailian outlets were 23.5 million yuan, a year-on-year increase of 25%, and passenger flow increased by 10%.
the total sales of key complexes in qiantang have exceeded 58 million yuan, a year-on-year increase of 9.5%; among them, jinsha tianjie achieved sales of 37 million yuan during the national day holiday, a year-on-year increase of 21.8%.
national day sales of six large commercial complexes and supermarket chains in xiaoshan district reached 200 million yuan, a year-on-year increase of 18.7%; passenger traffic exceeded 1.43 million, a year-on-year increase of 28.7%.
"we are focusing on reform to strengthen the driving force, focusing on economic problems on the one hand, and consumption promotion on the other hand, creating new consumption scenarios, achieving a substantial increase in holiday consumption, and promoting a leap in the city's consumption level." said the relevant person in charge of the hangzhou municipal commerce bureau.
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