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at the recent nanjing auto show, the car trade-in policy attracted many consumers. photo by zhang qi (image china)

the political bureau meeting of the cpc central committee held on september 26 proposed that “promoting consumption and improving people’s livelihood should be combined to promote the increase of income of low- and middle-income groups and improve the consumption structure.”

overlapping subsidies, direct discounts on single products, and profit concessions from manufacturers... during the national day holiday, nanjing, jiangsu province launched various preferential activities to promote consumption. in particular, the old-for-new policy allowed real discounts to reach the masses directly, stimulating the enthusiasm of many consumers for shopping.

"the air conditioner at home was bought 10 years ago. the cooling effect is poor and the noise is loud. i want to buy a new one during the holidays." on the morning of october 2, nanjing citizen lu jun walked into suning.com xinjiekou store for shopping.

"there is a trade-in activity right now, with policy subsidies issued by the government and promotional discounts from shopping malls. the old air conditioners at home can also be recycled and deducted, and the discounts are huge!" said store manager wang yisheng. starting from september 7, jiangsu launched the "2024 jiangsu-new consumption green energy-saving home appliances trade-in special activity". 17 categories of home appliances such as air conditioners, tvs, refrigerators, etc. participated in the activity, including a 20% subsidy for first-level energy efficiency products and a 15% subsidy for second-level energy efficiency products. %.

open the "air conditioner" option in the "green energy-saving home appliances subsidy activities" on the relevant app, and you can enjoy the subsidy qualifications after real-name authentication. when selecting at several brand counters, lu jun paid more attention to the "first-class energy efficiency" labels on the products, and finally purchased a windless smart air conditioner with a noise value of only 18 decibels, which is quiet, efficient, energy-saving and environmentally friendly.

how to apply for subsidies? the counter enters the customer's registration number to open a sales order, and the order is automatically linked to the relevant app. lu jun saw the discounted price on his mobile phone: the original price was 5,699 yuan, suning's single product price was 699 yuan, and the factory price subsidy was 400 yuan. because it is a first-class energy-efficiency product, it enjoys a 20% trade-in policy subsidy on the basis of activity exemptions. that is 920 yuan, and the final payment is 3680 yuan, a total discount of 2019 yuan.

after lu jun made an appointment for door-to-door delivery and installation the next day, the store clerk introduced that the old machine could be dismantled and recycled at the same time at the price of 300 yuan for the hook-up machine and 600 yuan for the cabinet machine.

wang yisheng said that after the home appliance trade-in activity was launched, the daily customer flow of the store increased by 400%, and the daily sales increased by nearly 300% year-on-year.

on the afternoon of the same day, nanjing citizen gu fei came to nio's jiangbei hongyue city store to test drive a pure electric vehicle he had spotted at the auto show.

"i have a gasoline truck that i have been driving for more than 10 years, and i want to replace it with an electric car." after the test drive, gu fei felt very satisfied. "the configuration is relatively good, the sound effect is good when speeding up, and the subsequent maintenance costs are also cheap."

like many consumers, gu fei came here because of the car trade-in subsidy policy. the store salesperson made an calculation for him: the purchase price of the entire vehicle was 338,000 yuan. according to the car replacement and renewal subsidy policy launched by jiangsu province from july 25, new energy vehicles with a price of more than 250,000 yuan are subsidy is 18,000 yuan per vehicle. consumers can apply by themselves through the "2024 jiangsu province car replacement and update subsidy application portal". in addition, the store also provides value-added services - those who successfully evaluate and replace old cars will receive one year of high-end assisted driving and preferential car loan interest rates.

while gu fei was test driving, the store's third-party partner who came by appointment conducted a comprehensive evaluation of the second-hand car he drove. after checking the car parts and paint, as well as the accident report, a preliminary recycling price of 48,000 yuan was given based on the market price. "if you calculate it this way, you can buy a new car for only 272,000 yuan." gu fei said.

zhao hang, director of the market operation and consumption promotion department of the nanjing municipal bureau of commerce, said that starting from april 15 this year, nanjing invested 100 million yuan in distributing automobile consumption subsidies, benefiting more than 48,000 people, of which trade-in accounted for about 20%, driving the car sales consumption is about 10 billion yuan.

"people's daily" (page 02, october 07, 2024)