why is the china open so popular this year?
2024-10-07
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
why are there so many people at china open this year? this was the first impression that many old fans reported to reporters from beijing youth daily after watching the china open match. during this year's "national day" period, both diamond stadium and lotus stadium tickets were sold out, and even the outfield entertainment tickets were sold out for a time. the relevant person in charge of the china open told a reporter from the beiqing daily that the popularity of the china open this year is not only due to the stars, but also the reputation accumulated over the past two decades.
tickets sold out
100% attendance at the diamond stadium on october 2
the china open started on september 23, and the box office reached new highs. the diamond stadium, lotus stadium and outfield entertainment tickets on october 1 were all sold out; the diamond stadium attracted 13,274 people on october 2, with an attendance rate of 100%. the hot market reflects the recognition of fans and audiences for this year’s china open lineup.
the players competing in the china open this year performed very well. the host country's rising star buyunchoket upset the fourth seed rublev and advanced to the semi-finals with the top, second and third seeds. alcaraz and sinner, who won four grand slam titles this year, staged finals that were as good as any grand slam. the match lasted 3 hours and 21 minutes, with a double tie-break determining the winner. this was also the longest men's singles match in the history of china open.
the women's singles match was equally exciting. after 24 consecutive losses, the 35-year-old veteran zhang shuai stopped his losing streak at the china open and staged a miracle of four consecutive victories. zheng qinwen continued her hot streak since the olympics and the us open. her third-round match against podoroska had more than 24 million live tv viewers, making it the highest-rated tennis match on cctv5 throughout the year, excluding the olympics. the current china open ticket revenue is close to 70 million, a record high. tickets for all upcoming matches at the china open diamond court have been sold out.
service players
smoothing the pick-up process from the player’s perspective
going back to the original question, why do so many people spend real money to watch this year’s china open? some people say that it is alcaraz and sinner who have great influence, while others think it is zheng qinwen's charm and the influence of her olympic gold medal. in addition to the star charm, we should also add the reputation accumulated by china open over the past two decades.
the organization of the event and the players are the main focus. the china open organizing committee stated that providing good player services is not about trying to please the players, but about thinking about issues from the players’ perspective. in order to serve the players well, china open must smoothen the airport pick-up flow from the moment the players arrive in beijing. after zheng qinwen arrived in beijing, china open tournament director zhang junhui led a team to pick him up. zhang junhui said: "the china open already has an airport pick-up process, but there was no actual match at that time. zheng qinwen was the first player to come to the china open, so i led the team to pick up the airport and go over the streamline. we recorded a video during this period. we took videos of how the players rested after getting off the plane, where they stopped after picking up their luggage, and how they greeted the fans."
game viewing experience
china open peripheral products attract the audience’s attention
as for the audience, this year’s china open survey found that the audience is not entirely attracted to a certain star. even during the sinner match, there were a considerable number of spectators outside the venue, enjoying the food and beverages in the venue and basking in the sun on the deck chairs on the lawn of west gate square. this is also the recognition of the sports event destination concept that china open has built for many years. nowadays, china open spectators come to the venue to buy ice cream, receive a puppy doll as a gift at the sponsor booth, buy an "a-zhong" at the souvenir shop, and then go to the stadium to watch the game and the training ground to find players for autographs.
this year china open’s new mascot “a-zhong” is selling like hot cakes. according to reports, compared with the sales of the "dali xiaomei" mascot in previous years, china open has increased its supply by 50% this year. "now it seems that the estimate is low. in previous years, the sales volume of 'dali xiaomei' was just over 1,000, but this year there have been 3,000 to 5,000 sales." said the person in charge of china network.
in terms of catering, china open started on september 23, and the catering turnover in the venue has exceeded 10 million yuan by october 4. a fan placed an order for luckin coffee on his mobile phone and found that there were still 200 coffees waiting to be made ahead of him in the queue. according to china open, the official also gave everyone problems when introducing catering suppliers. "let's see who can come up with a hit like wimbledon's creamy strawberry. catering companies are working hard this year, making tennis toast, tennis biscuits, and grand slam ice cream, all of which are very creative," said the person in charge of china open.
in terms of audience experience, china open has also made great efforts. this year, china open dismantled the fences around the venue to make it easier for spectators who drive to the venue; all entrances and exits of the audience are equipped with gates to clear the congestion caused by manual ticket inspection; the subway has clear flow lines, and there are security check-free passages and delayed last trains at night. time service. in addition, china net is linked with amap and baidu maps, making taxi hailing, navigation and connections simpler and more direct.
trendy culture
not chasing stars but loving this sport
after service improvements, china open will welcome more young families and chinese and foreign fans this year. china open will implement a real-name system for electronic tickets this year. data shows that fans under the age of 40 account for the majority. there are 800 to 1,000 foreign fans every day, and a total of 11,000 international fans have attended this year.
in addition, the etiquette for watching this year's china open has also sparked heated discussions online. the person in charge of the china open talked about audience etiquette and said that there were indeed new fans watching the china open for the first time because of zheng qinwen's outstanding performance in the olympics. "overall, i feel that there are many more new fans watching the china open this year. through guidance, everyone performed very well in terms of etiquette."
talking about the wtt table tennis grand slam, another major new event in beijing during the same season, the china open believes that there is an international table tennis competition that highly overlaps with the china open. the two have jointly enhanced beijing's sports culture market. .
the issue of fandom culture at sports events has also been a hot topic on the internet recently. china open believes that both tennis and table tennis events are inseparable from the support of fans. "no sports event can be separated from fans. how to create an atmosphere and test the ability of the event. many of today's china tennis ticket buyers are deep tennis enthusiasts. they are not chasing stars, but they like this sport and are willing to contribute to tennis. sports pay for it,” said the person in charge of china open.
source: beijing youth daily
