entering business districts, entering communities, and entering scenic spots—observation on shanxi’s “sports fever” during the national day holiday
2024-10-07
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
xinhua news agency, taiyuan, october 6 (reporter liu yangtao) during the national day holiday, various parts of shanxi are experiencing a sports craze, and celebrating the festival in sports has become a new choice for many people. games are no longer limited to stadiums. a large number of activities have entered business districts, communities and scenic spots, entering the lives of more people. at the same time, they are also further exploring the "sports +" development model.
at noon on the 6th, the rock climbing area in taiyuan wuyue plaza shopping mall was bustling with activity. young students wearing safety ropes struggled to climb between rocks, with many parents and children watching behind them.
“during the national day, the number of people who came to experience and learn rock climbing was nearly double that in normal times.” coach wang peng told reporters, “indoor rock climbing has become very popular in china in recent years, and many new shopping malls have rock climbing gyms. it gives more people who don’t know about this sport the opportunity to be exposed to it.”
from october 1st to 3rd, the 2024 shanxi urban sports week street dance competition was held at taiyuan outlet plaza. the cool street dances and fierce competition attracted a large number of audiences. the person in charge of the shopping mall told reporters that in order to cooperate with the competition activities, the shopping mall extended its business hours during the national day. "the introduction of sports into the business district will not only provide shopping mall visitors with a richer experience, but also stimulate the consumption of more sports enthusiasts, killing two birds with one stone," he said.
yu county nanlou town celebrates national day basketball friendly match
as lively as the business district, sports activities in communities and rural areas are equally popular during the holidays. on the morning of the 6th, a friendly basketball match in nanlou town, yu county, yangquan city, shanxi province was in full swing to celebrate the national day. the players on the field passed the ball skillfully and shot accurately, which attracted bursts of applause from the audience. zhang chao, a resident of nanlou town, said: "i come to watch football matches every day during the national day holiday. the atmosphere is very good and i feel that my life is fulfilling."
on october 3, shijiudu village, beixiazhuang township, yu county held a farmer's fun sports meeting. the competition included tug-of-war, table tennis, chess, rope skipping, etc. the villagers participated with high enthusiasm, and the cultural square under the blue sky was filled with laughter and cheers. voice. wang yanshu, secretary of the party branch of shijiudu village and director of the village committee, said that this event was held to give busy villagers a chance to relax, while at the same time promoting neighborhood harmony and gathering popularity in the village.
farmers' fun sports meeting held in shijiudu village, beixiazhuang township, yu county
in addition to business districts and communities, scenic spots are also favored by many sports event organizers. on october 1, the 2024 shanxi province jimei rural pastoral health run and xiangfen county celebrated the 75th anniversary of the founding of the people's republic of china. the "exploring the capital of emperor yao and understanding the original china" national fitness event at the taosi ruins kicked off. people from home and abroad more than 600 running enthusiasts showed off their skills.
the starting and finishing points of the race are set at the taosi ruins museum in xiangfen county, linfen city, shanxi province. "i have longed for taosi culture for a long time. this time i have the opportunity to participate in fitness activities at the taosi ruins and feel the charm of ancient chinese civilization. it feels very special." contestant liu jie said.
taosi ruins national fitness activities
during the national day, cultural tourism consumption in shanxi continues to heat up, and many places regard "sports + tourism" as a major "selling point" and launch a number of events and activities combined with scenic spots. under the walls of pingyao ancient city, hundreds of runners participated in the national day healthy run. in the racing culture town of xiaoliang township, hejin city, the national automobile and motorcycle cross-country challenge attracted a large number of spectators. in addition, the shanxi provincial sports bureau also released 9 high-quality sports tourism routes on the eve of national day.
li chunmao, deputy director of the shanxi provincial sports bureau, said that in recent years, shanxi has launched a series of policies and measures to promote sports consumption and continues to optimize the sports business environment. since the beginning of this year, there have been 150 various sports events in scenic spots, neighborhoods, and business districts, promoting the creation of a brand and business card for the integrated development of "business, tourism, culture, and sports" in shanxi.
cheng minduo, a professor at the school of physical education of shanxi university, believes that in recent years, many places across the country have explored promoting sports activities into business districts, communities, and scenic spots. this is a trend. this move will help expand the influence and contact of sports events. while enriching the spiritual and cultural life of the masses, it can also transform event traffic into economic increment. however, some current activities still have problems such as lack of creativity and homogeneity. the next step should be to further integrate sports activities with local characteristic culture, make sports closer to the people and people's livelihood, and "ignite" the event economy.
source: xinhua news agency client
