2024-10-06
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on october 6, the seven-day national day holiday came to an end, and the return passenger flow across the country reached its peak.
a report released by ctrip shows that return passenger flow will begin on october 5, and return passenger flow on railways and civil aviation will reach its peak on october 7. ctrip data shows that the volume of railway and civil aviation orders on october 7 increased by 27% from october 6 and by 57% from october 5. popular return railway lines are beijing=shanghai, tianjin=beijing, guangzhou=shenzhen, suzhou=shanghai, as well as zhengzhou, xi'an and other places to beijing and shanghai, and wuhan and changsha to guangzhou. popular return routes are beijing to shanghai, beijing to guangzhou, shanghai to guangzhou, beijing to shenzhen, chengdu to shanghai, etc.
it can be seen that throughout the national day holiday, tourism consumption has increased across the country, and demand for entertainment and leisure has continued to increase. as the holiday draws to a close, tickets to scenic spots are still “hard to get”.
for example, maijishan scenic area issued an announcement at 21:23 on october 5th that tickets for maijishan grottoes on october 6th have been sold out.
tickets for the qin shi huang mausoleum museum on october 6 were announced to be sold out on october 4.
in addition, tickets for the palace museum, national museum, nanjing museum, etc. until october 7 have been sold out as early as october 2.
on october 6, meituan released consumption data during the national day golden week, which showed that in-store consumption of daily life services nationwide increased by 41.2% year-on-year. shanghai, beijing, chengdu, shenzhen, and chongqing ranked among the top five in the country in terms of consumption scale. among them, the average daily consumption of tourists increased by 69.6% compared with the previous year's holiday. in terms of accommodation (including hotels and b&bs), the top five provinces with the largest number of tourists are guangdong, shandong, sichuan, jiangsu and henan. the top five popular scenic spots on national day are mount tai scenic area in tai'an city, ming xiaoling mausoleum in nanjing city, long live mountain martial arts city in kaifeng city, xi'an city wall in xi'an city and qianling mountain park in guiyang city.
many scenic spots continue to see peak passenger flow during the holidays
during this year’s national day holiday, most popular scenic spots will welcome their first batch of tourists from september 29. the middle of the holiday period continues to see peak passenger flow. for example, the number of tourists in the "jiuzhaigou scenic area" reached its maximum capacity for four consecutive days from october 2 to october 5.
meituan data shows that as of october 6, the search volume for hotels in jiuzhaigou scenic area on the platform has increased nearly 50 times compared with the same period last year.
in addition, the radiation effect of jiuzhaigou tourism fever is significant, driving the popularity of siguniang mountain scenic area and huanglong national key scenic area to increase significantly. meituan data shows that the number of accommodation orders during the national day in aba tibetan and qiang autonomous prefecture in sichuan province, where jiuzhaigou valley is located, increased by more than 81%. in addition to tourists from the southwest region, tourists from beijing, xi'an, shenzhen, guangzhou, shanghai and other places have become the main source of tourists in jiuzhaigou.
it is worth mentioning that during this national day holiday, with the continued popularity brought by the popularity of the game "black myth: wukong", related tourist attractions have also become popular choices.
according to meituan data, four days before the national day holiday, searches related to "ancient buildings and ancient temples" increased by 126% month-on-month. scenic spots related to "humanistic monuments" and "exhibition halls" became the most popular scenic spot categories during the holiday, in addition to natural landscapes.
shanxi, one of the most popular shooting locations for "black myth: wukong", is the province with the most ancient architectural remains in the country and is full of tourists.
on october 5, the yingxian wooden pagoda scenic area in shanxi province, one of the filming locations for the game "black myth: wukong", announced that as of 15:43 on october 4, the number of visitors to the yingxian wooden pagoda scenic area exceeded 2 million. , an increase of 148.49% compared with the same period in 2023, of which tourists from outside shanxi province accounted for more than 87%. data released by shandong lingyan temple scenic area shows that in the five days before the national day holiday, the number of tourists in shandong lingyan temple scenic area increased by 137% year-on-year.
the xiaoxitian scenic area in xi county even aroused negative public opinion due to long queues and congestion caused by too many tourists, and was on the hot search for many days.
on october 3, the xi county culture and tourism bureau issued "another letter to the destiny people of xiaoxitian", stating in the letter that the "mainxiong hall" where the most complex aesthetics and essence of xiaoxitian is only 169 square meters, making it difficult to visit the area can accommodate about 40 people. during the national day holiday, xiaoxitian in xi county ushered in the peak tourist season. it received 9,502 tourists on october 1 and exceeded 16,000 on october 2.since october 3, xiaoxitian scenic area has begun to implement online reservations to enter the park. today, the maximum number of tourists received per day is 10,000.
meituan data shows that since the national day holiday, the online views of 29 "must-see" destinations in shanxi province have increased fourfold month-on-month. among the destinations on the list, shanxi's yingxian wooden pagoda, yungang grottoes, xiaoxitian, xuankong temple, stork tower scenic area and other game filming locations are the most popular. among them, the search popularity of shanxi xiaoxitian has increased nearly 5 times compared with the same period last year. .
ctrip data shows that in the three days before the national day, the number of travel bookings in shanxi province increased by 63% compared with the mid-autumn festival holiday, and the booking amount increased by 171%. among them, the booking volume of travel orders in linfen, datong and jincheng increased by more than 100% compared with the mid-autumn festival holiday, and the booking amount increased by more than 200%. the booking volume of travel orders in taiyuan, xinzhou, yuncheng and changzhi increased by more than 60% compared with the mid-autumn festival holiday, and the booking amount increased by more than 150%. %.
a researcher at the meituan research institute analyzed that passenger flow during the 2024 national day holiday will be mainly concentrated in natural landscape scenic spots, accounting for 30.4%. among them, the most popular types of scenic spots for female tourists are natural landscapes, cultural monuments, and exhibition halls. "post-95s" the types of scenic spots favored by tourists are natural landscapes, cultural monuments, and exhibition halls, while the first choice of middle-aged and elderly tourists is natural landscape scenic spots.