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during golden week, gold jewelry consumption ushered in the traditional peak season. before the national day holiday, the retail gold price of domestic gold brands has risen to over 750 yuan/gram. during the national day, a reporter from xiaoxiang morning news found that many gold brands put out specific products for activities to attract customers. some product categories in offline stores offer discounts ranging from 40 to 50 yuan per gram. some stores also offer 20 to 20% off national day holiday discounts on fixed-price products. after discounts, the price per gram is around 690 yuan. the lowest price is in gold stores. the discounted price is 648 yuan/gram. however, after adding the handicraft fee of gold jewelry, the total cost is still more than 700 yuan/gram.

people in urgent need become the largest consumers of gold jewelry

a store clerk at saturday fortune told reporters that during the holidays, the number of people in the store was nearly double that of normal times. “i am so busy that i have to work for more than ten hours these two days.” although the price of gold is high, “i will still buy what i need to buy.” a salesperson said.

there is still an endless stream of customers in the store, especially young men and women. you can still see people choosing to try on items near the meal. most of them have a rigid demand for gold jewelry, such as wedding gold, newborn gifts and other traditional categories. the reporter noticed that some consumers were choosing gold jewelry for their babies. jewelry with an original price of nearly 4,000 yuan was discounted to about 3,500 yuan. the salesperson said that this activity is only during the national day holiday, and revealed that gold prices may rise after the holiday.

under the traditional concept of wedding customs, gold is still the first choice for most people as wedding jewelry. ms. mei and her partner, who work in changsha, purchased the "three golds" during the national day. the bracelet, bracelet and pendant totaled about 59 grams and cost about 48,000 yuan. compared with the traditional heavy dragon and phoenix bracelets, ms. mei chose exquisite bracelets and plain hoop bracelets.

the reporter learned from the gold store that plain ring bracelets have been very popular recently. they are not only simple and elegant in style, but also can be used as inheritance and are very popular.

however, on social platforms such as xiaohongshu, some people also choose to use colorful treasures, gold and jade and other jewelry as accessories for their engagement banquets. however, many newlyweds generally believe that jewelry other than gold is not "noble" enough and "not worth much", which does not conform to the public's choice logic for traditional wedding jewelry.

5 grams of gold beans in exchange for a new ring

given the value-preserving properties of gold, gold recycling is always a hot topic.

according to many brand stores, there are currently two exchange forms: one is "one gram for one gram", that is, the old gold jewelry is deducted by the gram of the new gold jewelry, and the excess gold price and the new jewelry are charged. the other method is to directly deduct the payment payable for the purchase of new gold jewelry based on the store's exchange price and the weight of the old gold jewelry.

a gold store clerk said that since the price of gold currently remains high, "one gram for one gram" is more popular among consumers. ms. mei also experienced "gold exchange" not long ago. she exchanged a 5-gram gold bean she bought from china gold two years ago for a ring of the same weight in another jewelry store and paid 683. yuan's manual fee. "jin doudou was more than 2,000 yuan at that time, and the ring is now nearly 4,000 yuan. i didn't know that gold could rise so much. it really had a big impact." she sighed.

in addition, in the face of rising gold prices, many consumers who hold gold choose to sell their gold to earn the price difference. according to cctv, several gold recycling agencies in shuibei, shenzhen, said that their business volume increased significantly during this holiday season, with recycling volume increasing by 60% compared to the same period last year.

source: xiaoxiang morning news