“renewal” of jincheng is heating up
2024-10-06
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during this year’s national day holiday, the popularity of “renewal” consumption in tianjin continues to heat up. visiting home appliance stores, car dealers, and home furnishing stores, you will see an endless stream of trade-in consumption activities such as discounts and subsidies, direct discounts on single products, and manufacturer subsidies, and consumers are enthusiastic about participating.
the national convention and exhibition center (tianjin) was extremely busy with businessmen and visitors gathered. the seven-day 2024 china (tianjin) international automobile exhibition came to an end on the 5th, attracting more than 80 domestic and foreign brand car companies such as byd, xiaopeng, and xiaomi to participate in the exhibition. nearly a thousand cars were unveiled, allowing consumers to unlock more new car functions.
there was an endless stream of visitors at the saic maxus booth. "we received more than a dozen car orders during the exhibition, which was 20% more than the store orders. many customers inquired about the trade-in policy to benefit people." zhang yang, sales director of tianjin saic maxus automobile sales and service co., ltd. said.
on october 4, citizens visited the 2024 china (tianjin) international automobile exhibition. photo by xinhua news agency reporter zhao zishuooutside the exhibition hall, many car 4s stores are also ushering in the peak sales season. when i walked into a byd 4s store in beichen district, tianjin, i was greeted by announcements of promotional activities such as "car renewal subsidy" promoted on the screen. "people are very enthusiastic about trading in old cars for new ones." wang zhangang, general manager of the store, said that four days before the national day holiday, the store received more than 50 car orders, of which the old-for-new replacement ratio exceeded 50%.
in september this year, the general office of the tianjin municipal people's government issued the "implementation plan for tianjin's strengthening support for the trade-in of consumer goods" and arranged 2.48 billion yuan of consumption-promoting subsidy funds to support the trade-in of consumer goods in automobiles, home appliances, home furnishings, electric bicycles and other fields. create a good consumption atmosphere for the national day golden week.
home appliance stores are also experiencing peak customer flow. at the jd.com mall super experience store located in the laochengxiang business district of nankai district, tianjin, consumers experience shopping in the electrical, digital and other technology new product areas. the slogan "trade old for new with four subsidy" attracts attention. wu mengkang, the person in charge of the store, said that jd.com has increased its promotional investment in service scenarios such as new home packages, customization of decoration, renovation of old homes, and minor kitchen modifications. “in particular, new categories of home appliances such as sweeping robots, dishwashers, and water purifiers have gained unexpected popularity. after adding state subsidies and discounts, the sales volume of stores during the national day increased by 5 to 10 times, effectively stimulating market activity. "
wu mengkang said that during the national day, the average daily passenger flow of jingdong mall super experience stores exceeded 20,000, and the proportion of residents enjoying shopping subsidies reached 18.3%.
suning.com in tianjin has linked up with brand factories, financial institutions, etc. to promote consumption, offering a maximum discount of up to 40% on trade-in products. ms. zhang, a tianjin citizen, purchased a refrigerator worth nearly 5,000 yuan at a suning.com store. the merchant subsidized nearly 500 yuan and the government subsidized more than 800 yuan. "the price is very affordable, and the electronic invoice is issued instantly. it is a very pleasant shopping experience."
in order to facilitate consumers, tianjin has established the "tianjin consumer goods trade-in subsidy activity platform", which includes four special areas for car replacement and renewal, home appliance trade-in, home renewal, and electric bicycle trade-in. the platform has the ability to automatically calculate order discounts and directly issue all-electric digital invoices. with innovative functions such as user registration information, product sales records, transaction vouchers, and invoices, it is highly relevant, authentic, traceable, and highly reliable, laying the foundation for timely disbursement of subsidy funds.
"through the interaction with online e-commerce platforms, consumers can trade-in home appliances for new ones and realize instant discounts on new purchases online in the home renovation zone." said li hong, deputy director of the tianjin municipal commerce bureau.
in the field of home furnishings, tianjin's 2024 home renovation subsidy campaign is in full swing to encourage residents to replace old home products, improve residents' quality of life, and promote the development of smart homes. wang jian, marketing director of easyhome's tianjin and hebei branch, said that merchants participating in trade-in activities have seen recent sales growth of more than 20%, and the sales of smart bathrooms, smart sofas and other household items have increased significantly.
according to statistics from the tianjin municipal bureau of commerce, as of now, more than 170,000 consumers have received subsidy qualifications on the tianjin consumer goods trade-in subsidy platform. the cumulative sales of subsidized home appliances online and offline exceeded 150,000 units, and nearly 150 million yuan of subsidy funds were distributed, directly driving home appliance sales of nearly 800 million yuan. tianjin received more than 36,000 applications for car scrapping and replacement renewal subsidies, driving car sales to more than 4.7 billion yuan. in the field of home renovation, tianjin has distributed more than 10 million yuan in subsidy funds, driving home product sales of nearly 70 million yuan.
"during the national day holiday, tianjin's trade-in consumer market showed a prosperous and active trend as a whole." li hong said that tianjin will also rely on characteristic brand activities and key exhibitions in related industries to launch more high-quality and low-price products to build a "removal of old products is easier." , renew more willingly" mechanism, allowing ordinary people to enjoy policy dividends with "real money". (reporter song rui)
