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according to it house news on october 6, some netizens claimed that a strange promotional banner appeared on lego’s official website on october 5. the banner claimed that “lego coins” were now officially on the market and even promised to provide “mysterious rewards” to those who purchased them. however, lego no official cryptocurrency has actually been launched.

according to the brick fan, clicking the buy button takes you to an external cryptocurrency website that sells "lego tokens" for ethereum.

lego officials quickly removed the banner and responded to engadget that no user accounts were compromised and the cause of the issue had been determined.

lego officials also stated that they are taking measures to prevent similar situations from happening again in the future. however, the company declined to disclose details about the "cause" or the measures it is implementing. it house attaches the following statement:

on october 5, 2024 (the evening of october 4, us time), an unauthorized banner briefly appeared on lego.com. the banner was quickly removed and the issue has been resolved. no user accounts were compromised and users can continue shopping as normal. the cause has been identified and we are taking steps to prevent this from happening again.