new national day films officially open, chinese film industry hopes golden week will boost box office
2024-10-06
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
at 6 p.m. on september 30, three of the 10 new national day films, "volunteers: battle of life and death", "danger line" and "safety" will be released first, "749 bureau", "road to fire" and "only green" seven films including "the panda project" and "breaking good guys" were released the next day.
the 2024 national day schedule will start on october 1 and last for seven days. it is the most important schedule in the chinese film market after the summer schedule. the performance of the summer season from june to august this year was weak, and the overall box office growth for the whole year was not as fast as the same period last year. the industry is hoping that the national day golden week will bring about a surge in box office.
citizens walk past movie posters at the entrance of broadway cinemas in dongcheng district, beijing (photo taken on august 22). photo by xinhua news agency reporter chu jiayin
this year’s national day films are diverse and rich, covering war, action, science fiction, comedy, song and dance, animation and other types and themes. on the film data platform, high-profile works include "volunteers: battle of survival and death", the second part of the "volunteers" trilogy directed by chen kaige, the science fiction film "749 bureau" directed by lu chuan, and the new feitian award-winning films directed by xiao yang and the winners include the crime drama "the road to fire" starring zhao liying, the disaster film "danger line" starring andy lau, and the film "only green" adapted from the hit dance poetry drama of the same name.
data from the movie data platform maoyan as of 3:30 pm on september 30 show that the total box office of new films in the 2024 national day season (including screening and pre-sale box office) is about 170 million yuan. "volunteers: battle of life and death" and "749 bureau" "" temporarily ranks first and second in the box office list with approximately 49 million yuan and 48 million yuan respectively. "path of fire" tells the story of three parents who lost their children and seek revenge for their children. it currently ranks third at the box office with 30 million yuan.
"crisis line" is set on a double-decker passenger plane and tells the story of a security expert played by andy lau who fights against hijackers. it currently ranks fourth at the box office with 16 million yuan.
"only green" tells the story of a modern cultural relics researcher who devoted himself to studying the famous song dynasty painting "a thousand miles of rivers and mountains" when it was about to be exhibited. he traveled across more than 900 years of time and space and entered the heart of wang ximeng, a young painter in the northern song dynasty, and witnessed the latter's painstaking creative process. the film combines dance and music to present traditional chinese culture from a new perspective. it has been called "the perfect blend of dance drama and film art" by critics. it currently ranks fifth on the national day new film box office list with a box office of 7.6 million yuan.
on july 18, actors performed in the dance poetry drama "only green". photo by xinhua news agency reporter zhang jinjia
analysts are cautiously optimistic about the national day box office performance. chen jin, a data analyst at the movie data platform lighthouse professional edition, believes that this year’s national day schedule has the largest number of head and mid-waist movies. the total number of live-action films is eight, two more than last year, and they are all films of medium-to-upper production scale.
maoyan entertainment market analyst lai li pointed out that at present, the overall box office pre-sale performance is still relatively flat, and the gap between films is also relatively obvious. "how the national day movies perform this year depends on whether the reputation and content of these films can withstand the test of the audience and the market."
china's summer box office revenue in 2024 was 11.6 billion yuan, compared with 20.6 billion yuan in the same period last year. the market's performance has been sluggish in recent times, triggering heated discussions. in lai li's view, there are various reasons, but the main reason is that there is a lack of relatively large-scale films on the market that can attract audiences and drive market popularity.
rao shuguang, president of the china film critics society, believes that the competition faced by the film industry is not only competition between movies, but also competition with various forms of entertainment such as short videos, mini-series, and concerts. "the market is changing, the audience is changing, and the audience's entertainment methods are also changing. filmmakers must have a sense of innovation, seek change with change, use offense as defense, and better study the audience and the market."
"only by winning more audiences can movies win greater market development space." rao shuguang said that at the same time, the film industry must make great efforts to cultivate young audience groups and encourage them to develop the habit of going to cinemas to watch movies.
the box office revenue of the national day period in 2023 will reach 2.7 billion yuan, which is a significant increase compared with the box office revenue of about 1.5 billion yuan in the same period in 2022.
