can ai replace film and television screenwriters?
2024-10-05
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【watching the trend of literature and art】
author: liu hanwen and zheng zekun (respectively professor and doctoral supervisor at the school of communication, fujian normal university, and scientific research assistant at the school of art and media, beijing normal university)
in recent years, artificial intelligence (ai) has experienced explosive technological development. generative artificial intelligence (aigc) empowers the accelerated implementation of multi-format application layers, enabling technological leaps in the fields of wenshengwen, wenshengtu, tusheng video, wensheng video, etc., and bringing huge opportunities and revolutionary changes to the film and television industry. starting in 2023, artificial intelligence will frequently appear in the domestic film and television industry. especially in the screenwriting process, artificial intelligence has brought great convenience to script writing in terms of creative divergence and content generation. it has caused a subversive reshaping of the screenwriting creation process and caused in-depth thinking in the industry. facing the wave of artificial intelligence technology, how to speed up the pace of technology application transformation and meet the challenges brought by artificial intelligence is a difficult point that the industry needs to think about.
ai micro-short drama "chinese mythology" poster information picture
significantly improve production efficiency
today, generative artificial intelligence has become a technological singularity that is reshaping the film and television screenwriting industry. large language models based on natural language processing, deep learning models, pre-training algorithms and other technologies make one-click generation of script writing a reality. at present, our country has developed large language models such as wen xin yi yan, tong yi qian wen, and iflytek spark, and they are deeply used in the film and television industry. ruyang video ai channel launched my country's first full-process ai micro-short drama "chinese myth". this work is scripted by zhipu ai and wen xinyiyan, who are mainly responsible for text generation and theme refining. ai screenwriters account for up to 80%. the creation of micro-short dramas such as "sanxingdui: apocalypse of the future", "ai reading classics", "mountains and seas and strange mirrors: cutting waves" also all have contributions from artificial intelligence.
the biggest help that artificial intelligence provides screenwriters is to improve efficiency and shorten the cycle. traditional script writing requires a lot of time and effort in creative conception, outline preparation, character creation, etc. artificial intelligence allows screenwriters to input keywords and other information in the form of questions and conversations to complete detailed descriptions and plot ideas, and automatically generate a complete script in a relatively short period of time. artificial intelligence can also directly transform novels into scripts and storyboards, reducing labor costs. in addition, artificial intelligence can provide screenwriters with a dynamic viewing perspective, which can not only disassemble character storylines, but also evaluate and compare while writing. for example, the "intelligent creation system for film and television scripts" developed by huace film and television aigc application research institute can evaluate the content of novel scripts of 200,000 to 500,000 words, reducing a screenwriter's three-day workload to five minutes.
artificial intelligence can also help screenwriters generate ideas and inspire inspiration. in the past, screenwriters needed to consult various materials and spend a lot of effort to conceive a plot. artificial intelligence provides screenwriters with several options by learning, integrating and analyzing a large number of movies, tv series, and literary works, and quickly sort out and determine the most valuable story lines. take the "ai screenwriter" of yilan operation bao as an example. users only need to enter creative points in the "creative generation" column, and the software will perform "plot generation" accordingly and give several different storylines; select one of them, and enter the "script generation" link to complete the professional storyboarding script.
after the script creation has taken shape, artificial intelligence can also optimize the content and fix loopholes. traditional script writing is based on people's experience, inspiration and writing ability, and grammatical loopholes will inevitably occur during the writing process. artificial intelligence has a relatively comprehensive knowledge framework, relying on algorithms and databases to help screenwriters check script language logic, grammatical errors and spelling errors. it can also polish the script text and improve the quality of the work by inputting specific instructions.
ai micro-short drama "sanxingdui: apocalypse of the future" stills and pictures
can only assist screenwriters in artistic creation
when the screenwriting function of artificial intelligence first appeared, it triggered discussions in the industry about whether artificial intelligence will replace screenwriters, and even caused resistance among many practitioners, especially screenwriters. but after study and practice, we found that artificial intelligence has certain limitations. cctv-6 "today's film critic" once tested the level of artificial intelligence in screenwriting on-site in the program. the results showed that it can only handle primary problems in content logic and is difficult to carry out in-depth detailed design, especially the lack of control of causal logic. therefore, at this stage, artificial intelligence can only assist screenwriters in their artistic creation, but cannot completely replace screenwriters.
first, it is difficult for artificial intelligence to reflect the deep texture of life. screenwriting is based on the writing or processing of text, and its work is essentially literary creation, more precisely, the conception and grasp of the story. good stories are inspired by the strong imagination of the screenwriters themselves, and imagination is the human brain's integration and encoding of memories such as daily emotions, life experiences, and aesthetic perceptions. it is a unique human ability. when creating, screenwriters mobilize all their life memories and use their imagination to transform personal emotional experiences and observed social phenomena into artistic expressions of universal significance, making the works vivid and real. the essence of artificial intelligence is machine programs and data processing, which cannot construct a self-world internally. it has no individual experience and lacks the generation and emanation of imagination. the scripts produced can only describe stories, lacking the depth of thought and breadth of life, and cannot getting to the heart of story and art.
secondly, it is difficult for artificial intelligence to make artistic expressions with personality and warmth. when writing, traditional screenwriters examine the story's causal logic, character creation, plot structure, and the subtle attitudes and deep themes in the script based on god's perspective. the underlying logic of artificial intelligence comes from its corpus, which can only achieve the expansion and diffusion of primary language. it selects the optimal solution through matrix logic and algorithm rules. it can give people knowledge but lacks emotion, and it is impossible to design something similar to "chang'an thirty thousand miles" it contains the classic scene of everyone reciting "the wine will come in", as well as lines containing various metaphorical expressions.
finally, artificial intelligence has difficulty grasping the overall narrative rhythm. when creating, traditional screenwriters must not only focus on story content design, but also consider scene setting, scene selection, camera position arrangement, light use, etc., to provide the director with sufficient freedom in shooting. in contrast, the limitation of artificial intelligence is that it currently mainly focuses on the generation of the script itself, adopting a point-to-point, point-to-multipoint linear processing method, rather than the traditional scriptwriter's fluid and overall-covering comprehensive processing method, so it is difficult to take into account the entire there is a lack of overall control over every aspect of the shooting process. especially in the script creation of large-scale tv series, senior screenwriters can ensure the coherence between each episode and grasp the overall rhythm. the application of artificial intelligence is still limited to the primary writing stage of a single episode, making it difficult to grasp the rhythm and direction of the plot as a whole.
ai micro-short drama "fantasy store" poster information picture
screenwriters who cannot use ai may be eliminated
artificial intelligence is an important engine for the development of new productivity. in the film and television industry, the construction of a powerful film and television country and the development of the film and television industry require us to embrace artificial intelligence technology with a positive attitude and make it highly adaptable to the film and television screenwriting industry.
the first is to encourage the development and optimization of artificial intelligence technology that is highly suitable for film and television screenwriters. by deepening natural language processing technology, artificial intelligence can improve its ability to understand complex text content such as script language, character dialogue, plot development, etc., so that it can generate more natural, emotional and logical dialogues and narratives. optimize the algorithm in details and let the artificial intelligence learn and imitate different writing styles. by analyzing a large amount of script data, we learn the logic and patterns of plot construction, assist or automatically generate creative and attractive storylines, and adapt to diverse creative needs. at the same time, it is necessary to further enhance the emotional understanding ability of artificial intelligence, so that it can recognize and respond to the emotional changes of characters, and create stories that are closer to reality and more warm.
the second is to build a "human-computer collaboration" screenwriting creation paradigm with humans as the main body. human beings are always the subject of artistic creation, possessing spiritual awareness, emotional expression, and value judgment that artificial intelligence cannot understand. artificial intelligence lacks human perception and cannot reach the level of narrative art, but it has objectivity, computing power and language logic that are superior to humans. artificial intelligence can help screenwriters break away from traditional one-way linear creative thinking and shift to diverse and open thinking. it can even directly generate pictures and videos from text scripts, allowing screenwriters to switch from textual imagination to visual presentation. as the application of artificial intelligence continues to be promoted, screenwriters who cannot use artificial intelligence may be eliminated. therefore, we should actively explore the "human-computer collaboration" model in which screenwriters are responsible for providing creative inspiration, shaping characters, constructing plot frameworks and other core tasks, and artificial intelligence is responsible for processing large amounts of data, providing creative suggestions, optimizing text structure and other auxiliary tasks. improve the quality and efficiency of artistic creation.
the third is to strengthen copyright management and improve the intellectual property management system. with the in-depth intervention of artificial intelligence technology and the large-scale application of artificial intelligence creation, it is bound to cause profound changes in the intellectual property management system. at present, the core issues regarding the copyright of artificial intelligence creations mainly focus on two levels: "whether to grant copyright to it" and "to whom the copyright is granted." existing technology cannot effectively trace, identify and protect copyrights created by artificial intelligence. therefore, we need to further explore and establish a copyright management mechanism suitable for artificial intelligence creation.
at present, the application of artificial intelligence in the field of film and television screenwriting is still in the initial stage of development, and various technologies and supporting mechanisms are not yet mature. but under the trend of "artificial intelligence +", artificial intelligence will become indispensable in the screenwriting process. therefore, in the face of artificial intelligence technology that has both advantages and disadvantages, we should embrace and use it in a more proactive manner, resolve risks and challenges in a rational way, and empower the chinese film and television industry with the new paradigm of "human-machine collaboration" high quality development.
"guangming daily" (page 06, october 2, 2024)
source: guangming.com-"guangming daily"
