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maoyan professional edition data shows that as of 12:00 on october 5, the box office of new films in the 2024 national day period (october 1 to october 7) (including screenings and pre-sales) exceeded 1.54 billion yuan.

"volunteers: battle of life and death", "749 games" and "road to the fire" are temporarily among the top three in the national day box office list with box office results of 600 million yuan, 324 million yuan and 263 million yuan respectively.

this year, 10 new films were released during the national day holiday. the box office on the first day exceeded 494 million yuan, which not only surpassed the 430 million yuan on the first day of the national day holiday in 2023, but also successfully ranked among the top four in the national day box office list in film history. on that day, major theaters across the country attracted a total of 11.46 million viewers, with a total of 464,000 screenings, both breaking the national day record in chinese film history.

in the following days, the national movie box office was 373 million yuan, 313 million yuan, and 269 million yuan respectively. at present, "volunteers: battle of life and death", "749 bureau" and "road to fire" form the first echelon of box office, contributing more than three-quarters of the box office together.

among them, "volunteers: battle of life and death" directed by chen kaige has a single-day box office of more than 100 million yuan for 4 consecutive days and has the most stable performance, leading the national day box office list with a score of more than 600 million yuan. previously, the first part of "volunteers" had a box office of 868 million yuan. the second part has an equally strong cast and creative lineup, including zhu yilong, zhang zifeng, wu jing, etc. according to maoyan professional edition's forecast, the total box office of "volunteers: battle of life and death" it is expected to reach 1.425 billion yuan.

the film "749 bureau" is directed by lu chuan and stars wang junkai. the film grossed more than 170 million yuan on its first day of release, and then started to rise and then tumble, with the current cumulative box office exceeding 300 million yuan. maoyan pro lowered its forecast total box office to 396 million yuan.

the film "road to fire" stars xiao yang, zhao liying, liu ye, feng delun, etc., and its performance is relatively stable. the current box office has exceeded 260 million yuan, and it is expected that it may eventually exceed 500 million yuan.

those who succeed can reap gratifying box office results, and some films may change their minds temporarily.

"the movie encountered unprecedented difficulties and challenges during its release, and "in and out" has decided to withdraw from the national day schedule. the release date is to be determined." on the evening of october 3, the official weibo of the national day movie "in and out" announced the film's withdrawal. the announcement stated that theaters that have opened screenings during the national day can continue to show screenings.

"safety" is directed by liu jiangjiang and stars xiao yang, ayunga, guli nazha, huang xiaolei, etc. since its release on september 30, the cumulative box office has exceeded 19 million yuan.

previously, the animated film "pipilu and lu xixi: 309 darkroom" announced that it would be rescheduled for the new year. the film is adapted from the classic work "pipilu and darkroom 309" by "fairy tale king" zheng yuanjie. it is also the first animated film adaptation of the pipilu series of stories. the film was released on october 1 and has grossed a total of 3.3 million yuan at the box office.

the national day schedule has always been regarded as one of the most important schedules in the chinese film market, especially in the context of the relatively sluggish movie box office this year.

data show that the total box office of mainland movies in the 2024 summer season is 11.643 billion yuan, a year-on-year decrease of 43.5% in 2023, falling back to seventh place in the history of film schedules; the box office of movies in the mid-autumn festival in 2024 is 389 million yuan, excluding the years that overlap with the national day season. the box office of the mid-autumn festival in 2021, 2019, and 2018 was 499 million yuan, 803 million yuan, and 531 million yuan respectively. the box office results of the mid-autumn festival in 2024 were low among the mid-autumn festival in previous years.

the performance of the national day file is also crucial to the film company. the beacon professional edition shows that behind the 10 new films are many well-known film and television companies: behind "749 bureau" are huayi brothers, beijing culture, tencent pictures, etc.; behind "volunteers: battle of life and death" are china film, bona pictures industry, huayi brothers, iqiyi, etc.; behind "road to fire" are lianrui pictures, hengdian pictures, china film, etc.

guotai junan's research report shows that with the help of a rebound in movie supply and consumption subsidies, the national day and fourth quarter box office is expected to achieve a year-on-year increase.

the guolian securities research report has recommended focusing on the 2025 spring festival. "we believe that with the release of diversified supply in the national day season in 2024 and the successive release of many blockbuster sequels after the spring festival in 2025, the audience's willingness to watch movies is expected to be further stimulated and promote the prosperity of the cinema chain industry. head cinema online and ticketing platforms are expected to benefit from this.”

editor: peng bo

proofreading: wang wei