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during the national day holiday, the beijing consumer market was joyful and peaceful. on october 4, the municipal commerce bureau released data showing that in the four days before the holiday, the department stores, supermarkets, professional stores, catering and e-commerce companies monitored by the municipal commerce bureau achieved sales of 4.38 billion yuan; 60 key shopping malls in the city achieved sales of 4.38 billion yuan. the passenger flow in the circle was 26.969 million, a year-on-year increase of 20.9%.

during the holidays, the theme activities of "national trend ling·autumn charm of beijing" were colorful. multi-field linkage, multi-scenario layout, and multi-business integration created a strong festive atmosphere. nearly 400 consumption-promoting activities enriched consumer supply. dongcheng district's "wangfujing international brand festival" integrates consumption scenes and debuts new ones on a rolling basis to meet the needs of high-quality consumers; chaoyang district's "garden festival" brings together more than a hundred merchants to create a comprehensive market with international food, cultural and creative products trendy toys and intangible cultural heritage handicrafts lead the trend; fengtai district’s “shopping carnival”, shijingshan district’s “xishan yongding river cultural festival”, and tongzhou district’s “west bank of the canal·beautiful life festival” enhance diversified consumer experiences. unionpay business data shows that in the four days before the holiday, the consumption amount in xiangyun town commercial district, xidan-financial street commercial district, and shuangjing commercial district increased by 6.5 times, 2.8 times, and 1.5 times respectively year-on-year.

cofco xiangyun town’s “outdoor art season” ushered in a parade of floats and hundreds of art creations and performances full of fun; parkview green’s “fun arts tour” brought together concerts, traditional martial arts, and trendy dance performances to empower holiday consumption; new world department store welcomes the "national day sound concert" to celebrate the birthday of the motherland... during the holidays, various activities promote the festive consumption atmosphere. four days before the holiday, the sales of badaling outlet, spruce outlet, and chaoyang joy city, which were monitored mainly, increased by 18.4%, 16.4%, and 6.9% respectively year-on-year.

fengtai district's "golden autumn fengwei food culture festival" released the first batch of 34 "fengtai old store" maps, showing the unique "feng" flavor; changping district's "rural food competition" combines offline evaluation and online voting to taste areas special delicacies; miyun district's "king of fish food culture festival" integrates dining, entertainment, business and travel, and explores the brand value of miyun reservoir organic fish...colorful delicacies are shared in the feast, and fireworks are rising on the national day table. four days before the holiday, the sales of ziguangyuan and qingfeng baozi shop, which were monitored by the municipal commerce bureau, increased by 7.3% and 5.8% respectively year-on-year.

during the holiday, the city has opened tickets for 1,580 commercial performances on 313 stages. shougang park wtt china grand slam integrated tournament dining and entertainment market has ignited the enthusiasm of fans, and it is "hard to find a room in the surrounding hotels". universal resort launches a new national day limited experience event to immerse yourself in the carnival party. the "beijing lantern festival" continues to create the largest light and shadow feast, and the "wine barrel boat lantern night" on the grand canal, the "golden autumn garden party" on yanqi lake, and the "yingyue market" around the china open event activate nighttime consumption momentum. unionpay business data shows that the amount of service consumption in the four days before the holiday increased by 12% year-on-year, of which the consumption of foreign tourists in travel ticketing and culture and entertainment increased by 31.1% and 34.1% respectively year-on-year.

source: beijing daily client

reporter: ma jing

process editor: u022