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phoenix cinemas manager observed: "safety" is a confusing genre and generally has a very low reputation, while "breaking good guys" has a lot of laughs that are too old and young to pay for it.

2024-10-03

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as of 14:14 on october 3, the box office for the national day period was 1.049 billion. the box office on the third day of the schedule was 155 million. "volunteers: war of life and death" was far ahead with a box office of 57.57 million, ranking first. "road to fire" surpassed "749 bureau" to temporarily rank second in the single-day box office. two movies the film's box office difference is more than 5 million.

xiao yang and zhao liying's new film "road to fire" has become a dark horse in the schedule. the film's screening rate on the first day of release was 17.5%, and its box office share was 14.8%, showing a box office inversion. on the second day, the film's scheduling rate was lowered to 16.2%, but its box office share increased significantly, reaching 17.9%. as of 14:14 on october 3, the film's scheduling rate has been increased to 17.9%, accounting for 18% of the box office.

cinema manager zhu told the "phoenix cinema manager index": "'road to fire' is indeed a dark horse. today we have fully increased the film schedule. the reputation is relatively good among these movies, and some of them have been released." "749 bureau" has been scheduled for this and "volunteers: battle of life and death". we originally thought it would be in the top three at the box office, but now we can strive for second place."

ge you's new film "breaking good" is a comedy. it originally had an advantage in the national day release, but its box office performance was very unsatisfactory. as of 14:14 on october 3, the box office of the film on its third day of release was only 1.2784 million, and the film scheduling rate was only 1.9%. the box office was still inverted, accounting for only 0.8% of the box office. cinema manager zhu told the phoenix cinema manager index that "this movie is one of the few comedies in the schedule, which actually has advantages, but its laughs are not youthful, and it shows a heavy middle-aged look." however, middle-aged and elderly people are not the main consumers during the national day period. in addition, the early publicity was not enough, so it was difficult for us to give it a high ranking after the first day of screening. the reputation was relatively average, so we could only continue to reduce the number of films. there is no more film schedule.”

xiao yang, ayunga, and guli nazha's new film "safety" is in an equally embarrassing situation. since the film was released on september 30, the film scheduling rate has been low, and because the box office has been upside down for several consecutive days, the film scheduling rate has dropped again and again. as of 14:14 on october 3, the box office of the film on its fourth day of release was only 1.2283 million, the film scheduling rate was only 2.1%, and the box office share was only 0.7%. the box office inversion is serious.

theater manager manager zhu analyzed the reason for the film's low scheduling rate to the "phoenix theater manager index": "the film's genre is unclear, it's not funny even if it's a comedy, and it's very sensational. audiences are not very fond of this kind of tear-jerking film. i’m interested, but i still want to watch something more exciting and enjoyable. the most important thing is that the reputation is average, not particularly good, and there are no strong stars, so it is really difficult to get out of the industry.”

previously, the "phoenix theater manager index" invited a number of theater managers to make predictions about the box office of new national day films. the number one film was "volunteers: battle of life and death" with a predicted box office of 600 million yuan, and the second place was "safety". "the predicted box office is 570 million, and the third place "path of fire" is predicted to have a box office of 550 million, followed by "crisis line" 450 million, "749 bureau" 430 million, "panda project" 230 million, and "breaking good guys" 1.8 100 million.