qin min, vice president of taiyuan general chamber of commerce and chairman of baige clothing co., ltd.: the "white dove" of love flaps its wings and flies
2024-10-03
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people going abroad wear the clothes here to embark on inspection tours, couples wear the clothes here to enter the wedding hall, and corporate employees wear the work clothes here to stick to their posts... bai ge clothing, this old taiyuan clothing brand that has gone through hundreds of years of change and carries the memory of the times, under the leadership of chairman qin min, we adhere to the excellent qualities of integrity, love and responsibility, and have taken on new vitality in the new era.
innovation and development
dignified cheongsams, elegant suits, cool windbreakers... in the west alley of bingzhou south road, pieces of beautiful clothing are displayed in the store. "this is something we personally customize for our customers. we started customization services in 2019, using the concept of 'one team serves one person' to customize unique high-end clothing for customers." qin, chairman of taiyuan baige clothing co., ltd. min proudly introduced that as an old brand with a century-old heritage, baige clothing has continued the clothing cutting and production skills accumulated for many years through uninterrupted master-apprentice inheritance. counting from 1916, it has been passed down to the sixth generation. in 2019, the "bai ge" clothing brand was recognized by the provincial department of commerce and other departments as one of the first batch of "sanjin time-honored brands". baige's traditional clothing production and cutting skills have been successively selected into the municipal and provincial intangible cultural heritage lists.
qin min wears a pair of glasses and has neat short hair. since taking over the company in 2009, she has made bold reforms, worked hard on marketing, and developed a marketing model in which individual high-end customization and group customization can fly side by side. today, more than 100 varieties of "white pigeon" series of clothing are sold domestically, and several brands are exported to europe, the united states, southeast asia and other places.
with its honest style and excellent quality, baige company was recognized as a "trustworthy and contract-abiding enterprise" by the provincial administration for industry and commerce in 2012, was awarded an aaa enterprise credit rating by the china enterprise confederation in 2018, and was awarded the provincial small business enterprise in 2020. the enterprise development promotion bureau rated it as a "specialized, specialized and innovative" small and medium-sized enterprise.
caring for employees
"i have worked in the company for more than 20 years, and what i feel most is the company's care for us like family. in order to solve the problem of employees' food, the company has opened a staff canteen. every employee has a birthday, and the company will send thoughtful birthday wishes. the company will also express its feelings when employees have weddings and funerals at home..." speaking of her feelings for the company, chen guoli, leader of the fourth group of sewing workshop workers, could not hide her gratitude.
chen guoli spoke out the inner thoughts of all employees. qin min introduced that there are two corporate cultures in "white pigeon" that have been adhered to for nearly 50 years. first, a flag-raising ceremony is held on august 18, the day the factory was built every year; second, on the first day of resumption of work during the spring festival every year, the party committee leadership beats gongs and drums at the factory gate to welcome workers back to the factory with the highest etiquette. caring for employees in all aspects has become the corporate culture of 'white pigeon'.
qin min advocates the concept of "building a happy white pigeon together", leads all employees to learn the excellent traditional chinese culture, insists on combining red education with company activities, and carries out rich and colorful cultural activities for employees on a regular basis, so that employees can "work happily and be happy". life". the focused baige company was awarded the honorable title of "shanxi province model collective" by the provincial party committee and provincial government in april 2024.
benefit society
in addition to focusing on making good products and caring for employees, baige company also strives to exert its own value and benefit society.
qin min introduced that baige company is one of the first batch of observation, assistance and education bases for delinquent minors in xiaodian district. it accepts minors to work and study in the company with a benevolent heart, allowing them to grow reborn through full-time work and help them they establish a correct outlook on life and values, and return to family and society without any obstacles.
in 2020, in the face of the sudden covid-19 epidemic, baige company took over the task at the critical moment, decisively switched production, and resolutely took on the task of producing epidemic protective products. employees voluntarily gave up family reunions during the spring festival and worked overtime to produce anti-epidemic materials. it lasted 40 days and produced a total of 174,500 protective masks and 980 lightweight protective caps, supporting the front line of epidemic prevention and control with practical actions. baige company was also awarded the title of "advanced private enterprise in fighting the new crown epidemic" by the all-china federation of industry and commerce.
sneaking into the night with the wind, moistening things silently. qin min said that over the years, "white dove" has been silently practicing the development concept of "responsible to shareholders, employees, enterprises, and society", and has continued to work hard and move forward. after a hundred years of vicissitudes, "white pigeon", which insists on integrity and innovation, will continue to fly into thousands of households with its craftsmanship, integrity and love...
reporter sun yaoxing taiyuan daily
