since this year, shandong has held 73,389 events of various types.
2024-10-02
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what is the current economic situation of shandong events? what are the advantages and disadvantages? what will be the focus of the next step? at the regular briefing on provincial government policies on september 30, luan fengyan, deputy director of the provincial sports bureau, introduced that in recent years, the provincial sports bureau has made the development of the event economy a focus, coordinated planning, actively promoted it, and achieved remarkable results.
strengthen the supply of sports events and activities. since the beginning of this year, shandong has held 73,389 events of various types. among them, there are 27,386 county-level events and above, including 332 events with an audience of more than 1,000 people, 74 national-level events, and 13 international-level events.
create a "good luck shandong" event brand. a "four-along" competition system has been established along the yellow river, along the coast, along the grand canal, and along the great wall of qi, and launched nine city leagues including marathon, triathlon, aviation, bicycle, automobile and motorcycle, orienteering, cross-country, fashion, and fishing sports. extensively carry out national fitness activities. the national fitness games have been held for 14 consecutive years, and activities such as community sports games, "village super", "village ba", and sports leagues of universities, middle schools and primary schools are in full swing.
promote the orderly development of professional events. at present, there are more than 20 clubs in the province competing in the national professional league, covering the "three major sports", table tennis, chess and other sports. the above-mentioned events not only meet the needs of the masses to watch and compete, but also stimulate related consumption in tourism, accommodation, catering and other related areas, enhance the image of the city, and make positive contributions to the economic and social development of our province. according to incomplete statistics, there were 332 large-scale sports events with 365,200 participants, including 126,900 participants from outside the province, and 3,554,100 spectators. they brought direct economic benefits of 6.794 billion yuan to our province and contributed 11.592 billion yuan to gdp. created tax revenue of 6.638 billion yuan and created 70,800 new jobs.
luan fengyan said that shandong is rich in natural resources, has relatively complete urban infrastructure, sports venues, etc., and has the conditions to hold various events; the people in our province are enthusiastic about participating in sports activities, watching games and participating in competitions, and the population who regularly participates in physical exercise (referring to weekly participation the proportion of people who exercised more than three times and each exercise lasted for more than 30 minutes) reached 41.6% (the national proportion was 37.2%); in addition, the rapid economic and social development and rich cultural and tourism resources are the advantages of our province in developing the event economy. . however, compared with advanced provinces, there are still problems such as a small supply of high-end events and independent brand events, a single operating model of event operating agencies, insufficient comprehensive effects of events, and an event service guarantee mechanism that needs to be improved. in the next step, shandong will focus on the following four aspects to promote the high-quality development of the province's event economy.
continue to increase the supply of sports events. actively host international and domestic high-standard and high-level sports events, and coordinate the introduction of individual world championships (world cup) and other branded international events. support various localities to combine their resource endowments to innovate and cultivate fashion sports, urban sports, ocean sports and other events to create famous sports event cities of different levels and types.
efforts will be made to build the "good luck shandong" brand. strengthen publicity and promotion, and regularly release the "good luck shandong" sports calendar through the provincial sports bureau's official website, sports morning news and other media platforms, and annually release the top ten "good luck shandong" events. promote the sharing of event resources and brand joint creation, and accelerate the formation of a number of characteristic event brands with shandong recognition and national influence.
continue to deepen the integration of events and industries. integrate sports events with culture, tourism, commerce, education, agriculture and other related industries to plan and promote them collaboratively to create new consumption scenarios and extend the event industry chain.
continue to strengthen event service guarantees. support cities to establish a "one thing to do" working mechanism, strengthen departmental coordination and linkage, and optimize services such as event bidding, preparation, and hosting. coordinate and promote the opening of public resources such as waters, airspace, and forests to competition activities in accordance with laws and regulations. promote the standardization and socialization of public services such as event security, medical care, and transportation.
(popular news·rural mass reporter zhou tong)
