dong yuhui "overturned" again, what kind of anchor do consumers need?
2024-09-30
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sometimes success and failure are set by people. all e-commerce anchors should understand that only sincerity, true talent and practical learning are the surefire skills, and they will not be prone to "falling over".
weibo screenshot
yunnan.com commentator xu yunfei
recently, dong yuhui has been on the hot search again. first, he said during the live broadcast, "don't demonize food additives. there are nothing within the national standard." second, he introduced madame curie and made three wrong knowledge points in just 2 minutes: madame curie discovered uranium; invented the x-ray machine; won the nobel prize in literature. for a time, dong yuhui was pushed to the forefront of public opinion. it is not unusual for dong yuhui to be on trending searches twice in three days. ever since he became popular, dong yuhui has attracted much attention. no matter what he says, it can arouse heated discussions in the public opinion.
dong yuhui was previously a star anchor for oriental selection. he was sought after for his erudite knowledge, excellent eloquence, and simple image. he received constant praise when he first became popular. however, in recent times, dong yuhui has frequently "overturned". from complaining about his identity as an internet celebrity last year to inappropriate speeches this year, the public's recognition of dong yuhui has continued to decline, and many people have even abused and boycotted him on the internet. it is undeniable that as public figures, e-commerce anchors, especially some top anchors, have their words and deeds scrutinized under a "magnifying glass". occasionally, a small mistake can be forgiven, but if problems occur many times, self-reflection is required. take dong yuhui's two "overturns" as a salesperson. as a salesperson, he bluntly stated that additives are harmless. objectively, this may be true, but judging from his status, it is inappropriate and unconvincing. it will only make consumers tired. in addition, people who regard themselves as "literary people" are disappointed in their cultural knowledge, and it is not profound knowledge.
in the internet age, everyone from public figures to ordinary people love to create avatars. but character design is also a double-edged sword. there is a saying, "if you want to wear the crown, you must bear its weight." if you want to rely on personality to attract attention and attract traffic, you must withstand scrutiny and the test of time.
whether it is company marketing or public endowment, since dong yuhui already has a persona that loves reading and is cultured, he should continue to enrich himself, improve himself, and make his image fuller. after eating this bowl of rice, he must keep his job steady. , give back to consumers and the public, rather than hurting consumers' hearts with frequent mistakes. to be honest, not only dong yuhui, there have been many incidents of anchors "overturning" in recent years. the root cause is the rapid development of e-commerce, the mass production of anchors, and excessive marketing. if there were less flashy gimmicks and returned to the essence of selling goods, maybe the anchor would be able to have fewer "accidents".
what kind of anchor do consumers need? of course, everyone's needs are different. some people may want to have both entertainment and shopping in one scene, while some may simply want to buy something and leave. it is precisely because of the diversification of consumer choices that the live broadcast rooms on the market are now rich and colorful. one thing is clear: an anchor who is liked by consumers must be an anchor who can sell good products. there are two meanings. on the one hand, you must be able to introduce the product well. the lively operations such as learning english, reading stories, and playing guitar are all based on sales, which can only be the icing on the cake. if you put the cart before the horse, the live broadcast room will only become a on the other hand, anchors must have conscience and sense of responsibility, strictly control product quality, and not let down the trust of fans. anchors who can carry goods well and deliver good goods may be the anchors that most consumers want to see.
the e-commerce industry is still developing and improving. compared with previous years, this track may not be easier to enter. this is also forcing some anchors to continue to explore in the direction of specialization and refinement, and to continuously improve their capabilities. after all, things like personality are very fragile, and sometimes the success or failure of a person's design is also a person's design. all e-commerce anchors should understand that only sincerity, true talent and practical learning are the surefire skills, and they will not be prone to "overturning".
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