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the market is so hot! the trading volume of a-shares has exceeded rmb 1 trillion continuously, and the number of securities firms opening accounts has surged like a tide.

according to various reports from "daily economic news" reporters, the number of account openings at many securities firms has increased by 2 to 4 times recently, especially the significant increase in online account openings.

what’s more, previously inactive customers are starting to return. some brokerage sources said that the average daily "recall" volume of inactive user accounts has increased by 3 to 5 times compared with the previous period.

the average number of recalled customers per day increased by 3 to 5 times

on the one hand, the number of new account openings continues to explode. on the other hand, some securities firms have discovered that their old customers are also returning.

a person from a large securities firm told reporters that in terms of inactive user accounts, the average daily number of recalled customers increased by 3 to 5 times compared with the previous period.

"currently, it is still mainly online, and it is said that account openings have increased several times. the inactive ratio cannot be calculated, but it has indeed increased a lot. we will step up marketing in the future." the person in charge of a branch of a securities company also told reporters.

the head of a branch of a medium-sized securities firm told reporters frankly: "at present, the proportion of inactive accounts returning is still relatively large. there are no specific statistics, but customers return every day. the most important thing for us now is to mobilize all employees and strengthen marketing work and customer service mainly focus on online, offline and external expansion.”

the number of online account openings has surged recently

how busy has the number of new customer accounts opened recently been?

it is understood that shanghai qingpu branch, as guotai junan's first internet innovation-oriented branch, not only has the number of new account openings in a single day reached a historical peak since the branch was established, but the number of daily account openings has increased by nearly three times compared with the previous month's average.

the person in charge of a medium-sized securities company in east china said that as the trading volume of the shanghai and shenzhen stock markets continued to exceed one trillion yuan, the company's average daily number of account openings has increased significantly. some sensitive customers have applied for financing permissions.

debon securities also said that as of september 26, the average daily number of new accounts opened this week increased by 50% compared with the first three weeks of this month, and active trading users increased by 28% compared with last week's daily average.

a person from a brokerage firm in western china said: "we haven't seen the offline account opening data yet, but the number of online account openings has increased significantly and should be about 3 to 4 times the previous average."

the general manager of a business department of huatai securities said: "this round of account opening growth is mainly reflected in online account opening, and the number of offline account opening inquiries is not very large."

in addition, the number of inquiries from brokerage clients has also surged.

the person in charge of the branch of the aforementioned medium-sized securities company told reporters: "the number of consultations has indeed increased a lot. there is no statistics at present, but it is at least several times higher than before. the main reason is that there are more offline consultations, and the main reason is that we do not do much online marketing. "

a wealth manager from a securities firm in shanghai pointed out that the company's consulting business volume has increased by 6 to 7 times.

open on national day

a few days ago, a picture of a certain securities industry line’s mobilization meeting to respond to the market situation was widely circulated.

it is open on weekends and national day holidays, which has become a standard for brokerage practitioners recently.

an investment consultant from a securities firm told reporters: "in terms of account opening, we already provide 24/7 service. during the national day, we have canceled our vacations and must provide various business services such as customer account opening, consultation, and external expansion."

in his opinion, the market has just picked up, and some old customers have been looking for passwords again recently. i opened an account before but it has never been used. i may have forgotten my login password. recently i started asking how to retrieve my password. the next step is how to serve customer inquiries well and help customers not miss the market.

the aforementioned wealth managers from shanghai securities companies pointed out that when the market situation comes, the main work of the company's securities companies will focus on three aspects: first, investment consulting, interpreting policies, and helping customers understand relevant changes; second, doing a good job of investment education, and according to customers if necessary, do a good job in service; third, it is best to keep up with business operation services. when customers want to know information, there will be someone to serve them anytime and anywhere.

in addition, it is understood that adjusting strategies and increasing the allocation ratio of equity assets has also become an aspect of the recent work shift of securities firms’ wealth management.