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china quality news network reported that in response to consumer complaints, concentrated reports and products with many quality problems, the shanghai municipal administration for market regulation has recently concentrated its efforts to organize 9 supervision and random inspections were conducted on 80 batches of precious metal jewelry of 42 brands sold by 47 companies in each region and two online platforms, tmall and douyin. after testing, 7 batches were found to be unqualified, with a detection rate of 8.8%. the testing items involved three items: precious metal purity (content), quality, and identification (labels, stamps). the unqualified items this time are logos (labels, stamps).

the logos (labels and imprints) were unqualified. there were 7 batches. among them, 4 batches of labels contained words that did not meet the standard requirements, and 6 batches of imprints lacked manufacturer codes. for example, the "" brand pure gold 3d hard gold pendant sold by zhenzuan jewelry store in jinshan district, shanghai at wanda plaza (jinshan store) is nominally produced (or supplied) by shanghai zhenzuan jewelry co., ltd., and the name of the precious metal jewelry contains "3d hard gold", and the batch is not marked with a manufacturer code, which is inconsistent with the national mandatory standards; the labels sold by shanghai canxi jewelry co., ltd. in the tmall baiting flagship store are produced (or supplied) by it )'s "" brand pure gold earrings (model specification: about 1.26g, gold content 999‰), the manufacturer code is not marked, and it does not comply with the national mandatory standards. the standard requires that the label naming content can only include purity, material, gem name and jewelry variety. there must be no other content before or after the name; the imprint content should include: manufacturer code, material, purity, and the quality of the main diamond (0.1 carat or more) inlaid in the jewelry. if the label is unqualified, consumers will not be able to accurately understand the true condition of the product, which will affect consumers' correct purchase.

according to the results of the spot inspection, the market supervision department has ordered relevant operators to immediately stop selling substandard products, conduct a comprehensive cleanup of products in stock and products on sale, take proactive measures in accordance with relevant laws and regulations, protect the legitimate rights and interests of consumers, and conduct strict inspections on production and sales. operators of substandard products shall be transferred to the local market supervision department for investigation and handling according to law. at the same time, the shanghai market supervision department reminds consumers to pay attention to the following points when purchasing precious metal jewelry:

1. you should ask the merchant for sales receipts and certificates, and ask the merchant to indicate the specific name of the product on the invoice. if you buy local gold and silver jewelry while traveling, be sure to ask the merchant for a sales invoice in a timely manner. if a quality dispute occurs, you can safeguard your legitimate rights and interests.

2. if equipped with a testing certificate, you can check the authenticity of the product certificate by checking the cma logo or the official website of the testing agency, telephone consultation, and confirm whether the information matches the actual product.

3. it is recommended to choose products that clearly indicate the purity of precious metals. when purchasing precious metals, you should check whether the imprint is correct and complete. the imprint should at least include the manufacturer's code, material and purity.