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what kind of city is xiamen? sports fashion is one of its labels.

in guanyin mountain, siming district, xiamen city, in addition to one of the headquarters of anta sports (hk02020, hk$91.3/share, hk$258.3 billion), the largest sports brand in china, there are also sports brands such as xtep, 361°, jordan, peak, and hongxing erke. .

data shows that as of 2022, the total output value of xiamen's sports industry will reach 52.8 billion yuan, the sporting goods manufacturing industry has maintained double-digit growth for many years, and sports fashion has become one of xiamen's major industries. from september 27th to 28th, the 2024 xiamen international fashion week "new quality transition diverse symbiosis-the second international sports fashion conference" was held at the xiamen international convention and exhibition center. how artificial intelligence (ai) empowers the development of the sports fashion industry has become important issue.

fu rurong, second-level inspector and deputy director of the xiamen municipal development and reform commission, said at the meeting that the geographical advantages and humanistic environment of the port have shaped xiamen’s sports and fashion genes. as one of the first batch of national sports consumption pilot cities, xiamen is asia’s largest fitness it is an equipment export base and also a major export base for sports glasses and outdoor products.

jiao pei, full-time vice president of the china national garment association and rotating chairman of the 2024 xiamen international fashion week, said that in 2022, the total scale of the national sports industry will exceed 3.5 trillion yuan, a year-on-year increase of 5.9%. it is expected that by 2025, the total scale of the country's sports industry will reach 5 trillion yuan. with the further optimization of the sports industry structure, it is expected that the added value of the sports industry will account for 5% of the gross domestic product by 2035, and the high-quality sports industry will become a pillar industry of the national economy. following this, the sports fashion industry will also enter a cycle of rapid development.

"the foundation of high-quality development of the sports fashion industry is based on the support of the development of new productive forces. a new wave of scientific and technological revolution is driving the reform of the sports fashion industry to deepen. cutting-edge technological innovations such as new materials and artificial intelligence and multi-technical fields cross-border integration provides an important path for increasing industrial value," jiao pei said.

zhao chao, deputy dean of the academy of fine arts at tsinghua university and director of the tsinghua-anta sports and fashion joint research center, believes that with the development of ai, big data, 3d printing and other technologies, the design of sports equipment is paying more attention to personalization, intelligence and green environmental protection. , china's sports brands are now in the stage of technology empowerment. "a large number of sports brands are talking about technological innovation and material innovation, but in fact they need to promote transformation through the entire sports fashion system and empower brands from design."

liu chen, founder and ceo of style3d, said that the earliest ai could only empower design inspiration and how to market products. now, the combination of ai and 3d technology can help the industry's entire chain of business from design, r&d, manufacturing to marketing. for example, in the marketing process, after selecting styles, models, and templates, ai can quickly and frequently generate a large number of short videos to maximize traffic coverage on various e-commerce platforms, content platforms, private domain platforms, and live broadcast e-commerce platforms, etc. visitors are converted into orders, greatly improving digital marketing capabilities.

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