sixth appearance in milan show, septwolves business travel jacket highlights china’s new fashion power
2024-09-29
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against the background of the accelerated restructuring of the global fashion industry landscape, chinese fashion brands are striving to achieve a critical leap from "made in china" to "created in china" with the dual-wheel drive of technological innovation and cultural inheritance. by actively promoting the ingenious integration of traditional cultural elements and cutting-edge technology, chinese fashion brands strive to inject new vitality and creativity into the world's fashion landscape.
on september 22, 2024, china's well-known men's clothing brand septwolves once again shined at milan international fashion week and launched a new series of business travel jackets. this is the sixth consecutive year that septwolves has participated in this world's top fashion event. the show with the theme of "new business travel, traveling the world" not only demonstrated the brand's innovative strength, but also contributed chinese fashion's unique culture to the international stage. express.
seven wolves milan business travel landmark show tells the story of chinese business travel culture to travelers around the world
at this landmark moment, the brand chose the emblematic milan central station as the venue for the show. this important european transportation hub, founded in 1864, combines liberalism and art deco styles. now it welcomes asian fashion brands for the first time. as the first asian brand to hold a brand show here, septwolves not only demonstrates the rise of china's fashion power on the international stage, but also cleverly connects modern business travel culture with this historic transportation hub, creating a space-time-spanning cultural dialogue platform.
with the theme of "new business travel, traveling the world", the show featured three business travel series clothing works: urban functional business travel, technology business travel, and cultural business travel, comprehensively interpreting the multi-dimensional concept of contemporary business travel. through the ingenious combination of functionality, technological sense and cultural connotation, it re-constructs the core needs of business travel wear and accurately responds to the dressing pain points of modern business travelers in different scenarios. from breaking the inherent framework of traditional men's clothing to reshaping the design of jackets, septwolves is committed to providing users with new solutions that meet the needs of business, commuting, travel and other scenarios, to achieve a true sense of "comfortable travel and decent hospitality".
the choice of this theme not only deeply connects the historical background of quanzhou, the birthplace of the brand, as the starting point of the maritime silk road, but also accurately responds to the diverse needs of business travelers under today's globalization. obviously, septwolves is deeply involved in the "business travel" field and leads the track with product focus and innovation. it has not only established a benchmark position in the industry, but also injected strong momentum into brand upgrades and image renewal.
septwolves has appeared in milan fashion week for six consecutive years. behind this is a thoughtful cultural dialogue and brand reshaping completed by the brand with "business travel culture" as the anchor, which has given chinese fashion a new expression on the international stage.
innovatively exploring cultural genes, septwolves injects a new narrative of business travel culture into chinese fashion
for fashion brands, culture is the core driving force that leads inheritance and innovation.
the creative inspiration of septwolves' milan show is deeply rooted in the fertile cultural soil of quanzhou, its birthplace. as an important starting point of the ancient maritime silk road, quanzhou carries a rich cultural heritage of business travel. the brand cleverly combines this cultural gene with the needs of modern business travel, building a new context of business travel culture that spans ancient and modern times and connects the east and the west.
looking back at the development history of the brand, we can clearly see the precise balance between tradition and innovation that septwolves achieves. since 1990, the brand has been deeply involved in the field of jackets for 34 years, and has formed a strong product advantage.
based on this solid foundation, the brand's launch of the "business travel jacket" concept is another strategic innovation in the core category. it not only inherits the classic advantages, but also opens up a new competition in the field of business travel through keen insight into new market needs. tao demonstrates the brand's strategic vision of constantly exploring new opportunities while consolidating its core competitiveness.
in the cultural business travel series of this big show, seven wolves cleverly integrated quanzhou elements, demonstrating the inheritance and innovation of traditional chinese culture. the printing design inspired by quanzhou's erythropus truncatula is not only beautiful and elegant, but also contains the historical connotation of quanzhou as the starting point of the maritime silk road. it reconstructs the visual language of the business travel jacket and gives it a new cultural connotation.
it is worth mentioning that septwolves also joined hands with chen kenen, the inheritor of quanzhou’s representative bead embroidery skills, to combine this intangible cultural heritage with modern men’s clothing design, giving the products unique cultural value. through this cooperation, traditional handicrafts are reborn in the context of modern fashion, demonstrating the brand's deep understanding and unique application of cultural inheritance and innovation.
people-oriented focus on business travel scenarios to create new species of jackets
if culture is regarded as the foundation of brand innovation, then the continuous improvement of technology is a strong driving force for the sustainable development of the brand.
while drawing inspiration from quanzhou's maritime silk road culture, septwolves has a deep understanding of the needs of modern business people. adhering to the concept of "comfortable travel and suitable for meeting guests", septwolves has launched a series of business travel jackets that are functional, technological and fashionable. this people-centered design not only demonstrates the brand’s precise grasp of the contemporary business travel scene, but also highlights its forward-looking approach to product innovation.
the urban functional business travel series in this show uses waterproof and rainproof functional fabrics, combined with three-dimensional tailoring and texture design, to create a jacket that can cope with changing climates and has a sense of fashion. the design also meets the multi-scenario wearing needs of business people and is suitable for daily commuting. especially the detachable design and reflective strip details fully reflect septwolves' deep understanding of urban lifestyle and safety.
in the technology business travel series, temperature-changing and light-changing fabric technologies are introduced, allowing the jacket to adjust its appearance as the environment changes, adding interest and adapting to the needs of multiple occasions. designs such as inflatable neck pillows and transparent inflatable down jackets not only demonstrate the brand's technological innovation, but also enhance the comfort experience of business travel and outdoor exploration, providing new ideas for expanding the functions of business travel jackets.
facing the increasing diversification of the current consumer market, septwolves has accurately captured the needs of modern business people for clothing that is both functional and fashionable. in this series of innovative explorations, it not only demonstrates the high integration of technology and design, but also explores the future trend of modern business travel wear through the innovation of business travel jackets. (people's daily)
