govan lands in samaritan, the world's top luxury center, and oriental luxury products set off paris autumn and winter fashion
2024-09-29
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on september 27, govan, a high-end goose down jacket brand in china, officially opened a limited-time boutique in samaritaine, the oldest luxury department store in paris. govan has become the first chinese goose down clothing brand to enter the samaritan department store, demonstrating the power of chinese luxury goose down clothing to global consumers.
as a landmark building in the city center, samaritan department store has an excellent geographical location, facing the seine river to the south, echoing notre dame de paris, facing the pompidou art palace to the north, and only a short distance from the champs elysees avenue and the louvre museum. just one step away, here is the intersection of global luxury goods and art.
govan's limited-time boutique is located on the top floor of the department store, with an area of 125 square meters. the store decoration follows the brand's unique black and gold color scheme, which complements samaritan's gold-based architectural style and iconic peacock murals, showing the elegance of the east and the west. the beauty of the blend of modern art.
at the opening ceremony, mr. wu kunming, founder and chairman of govan, and maria cristina petrone, govan’s global creative director (former dior haute couture designer), jointly launched the much-anticipated new generation of govan black gold 4.0·paris couture customized goose down jacket series. this new product introduced the concept of parisian haute couture, and made innovative upgrades in the five haute couture dimensions of design, craftsmanship, material, color and version. once launched, it quickly became the focus of local fashionistas and luxury buyers in paris. , the atmosphere at the scene was warm and extraordinary. chairman wu kunming said, "this year is also the 60th anniversary of the establishment of diplomatic relations between china and france. i hope that this cooperation will allow for further in-depth exchanges of fashion culture between china and france."
many media at home and abroad reported on this industry event. a reporter from paris said: "the arrival of gau van not only brought the trend of oriental aesthetics to paris, but also injected new inspiration into global fashion. this is a leap forward." cultural dialogue is the best example of fashion without borders. "at the same time, there were also anne-marie sargueil, chairman of the french design association, prince charles joseph de ligne of belgium, zhou yi, president of condé nast group china, and former dior custom dior. couture coo sebastian mandel, unesco international film, television and multimedia audiovisual council official xueyuan hun and other big names from the political, business and fashion circles jointly witnessed the ambition and elegance of chinese fashion brands on the international stage.
(ribbon-cutting scene of gauvantha maridan limited-time boutique)
paris haute couturefive major upgrades govanblack gold 4.0 leads the trend in paris
as a luxury goose down clothing expert, gao fan always insists on creating high-end goose down clothing with luxury standards. unlike most brands on the market that use duck down as the main filling, govan selects the world's top luxury materials to create high-end goose down jackets with a "luxurious and warm" experience. the quality of its goose down jackets far exceeds industry standards and is deeply trusted by consumers around the world. it has also been favored by celebrities such as the british royal family, the duke of rutland and meyer musk.
the comprehensive upgrade of govan black gold 4.0·paris haute couture goose down jacket not only further consolidates govan's leading position in the high-end goose down jacket market, but also marks a key step in govan's expansion in the international market. collaborating with former dior and hermès designer maria cristina petrone, govan groundbreakingly integrated the concept of paris haute couture into the design of goose down jackets. at the same time, he combined the chinese intangible cultural heritage - miao embroidery skills. every detail is carefully handcrafted by craftsmen. embroidery makes each govan black gold 4.0 goose down jacket an artistic legend that spans time, space and culture.
maria, govan’s global creative director, said with emotion at the scene: “the master series on display this time was specially customized by govan and myself and ou donghua, the intangible inheritor of chinese miao embroidery, for an outstanding woman who is independent, elegant and free. each badge and lapel is carefully embroidered stitch by stitch by intangible cultural heritage craftsmen. this is not only a decoration, but also a story of the interweaving and fusion of eastern and western art and common progress: tradition and modernity, the east. collide with the west to create new inspirations, transcend time and national boundaries, and create unique culture and art.”
in terms of fabric selection, govan's new generation of black gold 4.0 goose down jacket adopts high-end manufacturing technology from france, technologically innovates the classic black stone fabric, uses loro piana's top knitted fabric, and uses rds certified rare materials for the filling. flying velvet, with a fill power of up to 800+, combined with the triple "hard core technology" blessing of canadian water-repellent goose down technology, chinese anti-mite technology, and swiss antibacterial technology, the cleanliness soars to 1000+, giving goose down jackets the ultimate warmth and warmth safety. in addition, govan introduced the concept of high-definition colors and launched two high-definition colors, royal blue and paris midnight black, which are reminiscent of the romance and elegance of walking on the streets of paris. in terms of pattern design, govan has made countless fine adjustments based on ergonomic principles to ensure that each piece of clothing can perfectly fit the body shape, allowing the wearer to experience unparalleled comfort while enjoying luxury.
(govan’s new black gold 4.0 products are displayed in the samaritan boutique)
from china to the world gauvin promotes the globalization of chinese luxury goods
on the occasion of the 60th anniversary of the establishment of diplomatic relations between china and france, the newly launched govan black gold 4.0 paris haute couture goose down jacket combines the exquisite craftsmanship of french haute couture design with the unique charm of china's intangible cultural heritage miao embroidery skills, not only showing the brand's fashion and technology aesthetic achievements have further promoted the collision and integration of eastern and western fashion arts, bringing new vitality to world culture and art. at the same time, chinese fashion brands have been widely recognized by the international luxury goods industry.
(gao van brought the new black gold 4.0 product to the official event of paris fashion week)
in fact, in recent years, govan has been steadily improving its status in the international fashion industry through global strategic deployment. the brand's footprint has extended from china to paris and milan, thus influencing the world. last year, govan debuted on the milan fashion week show with his black gold series, and launched his goose down luxury research center in paris, setting off a trend of black and gold simple luxury overseas. today, govan has become the first chinese velvet clothing brand to participate in the paris fashion week event, blooming together with the world's top luxury brands such as hermès and dior at the palais blancha in paris. next month, govan will open an outdoor luxury research center in milan to further deepen its influence in the international fashion field.
in just one year, gaofan has achieved a leap from the chinese market to the international stage, and expanded from online platforms to offline channels. from setting up shop in luxemporium, the largest luxury goods shop in china, to opening a limited-time boutique in partnership with the world-famous luxury landmark paris salman, gao van has successfully made the oriental aesthetic charm of chinese fashion brands stand out among the world's fashion brands. it bloomed in paris and attracted widespread attention from the international fashion industry.
as wu kunming, the founder of gofan, expects: "in the future, govan will continue to deepen its international development strategy and let more people understand chinese culture and art and chinese high-end fashion stories." we firmly believe that govan will rely on its unique brand concepts and excellent product quality will continue to promote the development of the global fashion industry and allow china's high-end goose down clothing brands to continue to shine on the international stage.
