the 4th china new e-commerce conference concluded successfully, and the new e-commerce industry has a bright future
2024-09-29
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data show that the country's total online retail sales will reach 15.42 trillion yuan in 2023, a year-on-year increase of 11%. my country has maintained its leading position in the global online retail market for 11 consecutive years. it can be said that the new e-commerce industry is becoming a highly dynamic industrial branch in the digital economy, constantly providing new energy for the development of new productive forces.
from september 26th to 27th, the 4th china new e-commerce conference hosted by the china federation of network social organizations and the china chamber of international commerce was held in changchun, china. with the theme of "co-building new e-commerce and sharing new development", this conference aims to have an in-depth discussion of industry development trends and cutting-edge technologies, focus on new opportunities brought by new technologies, promote new e-commerce to help the integrated development of culture and tourism, and advocate the establishment of a sound we will standardize the industry, strengthen industry self-discipline, and strive to create a high-quality new e-commerce platform that is co-constructed, shared and governed by all the people, and demonstrate the power of chinese brands to the world. how to reform and innovate in the new e-commerce industry? how to achieve ecological leadership? how should we empower ourselves externally? in this forward-looking industry conference, you can find "reference answers".
link reconstruction taps “new engine” for industrial upgrading
the "china's new e-commerce development report 2024" was released at the opening ceremony of this conference. the report provides a panoramic view of the new achievements and new trends in the development of the new e-commerce industry, and provides many innovative cases with reference value. compared with traditional e-commerce, new e-commerce has shifted from functional consumption to experiential consumption, product-centered to user-centered, and single scene to multi-scenario integration. the "newness" of new e-commerce is mainly reflected in the new thinking logic from product orientation to content and personalized recommendations, the new business ecosystem of cross-border integration and scenario innovation, and the supply chain innovation of digitalization and intelligent upgrading. it can be said that "new" is nurturing more economic growth points, showing more opportunities and possibilities for industrial development, and highlighting the power and vitality that this vigorous industry brings to china's economic and social development. .
at present, the new e-commerce industry has formed a diversified service ecology such as "e-commerce + education", "e-commerce + entertainment" and "e-commerce + health", making people's shopping experience more humane and efficient. in this conference, guests from all walks of life actively offered advice and suggestions based on the new consumption model driven by new e-commerce. in further thinking about industry trends, the guests at the meeting agreed that it is necessary to form a stronger collaborative relationship, jointly build industrial ecological links, and share the fruits of the digital economy.
in the face of "new", only by injecting stronger driving force can we create more potential industrial benefits. to this end, this conference officially launched the new e-commerce empowerment action plan, including the new e-commerce action plan for central media, the new e-commerce action plan for domestic products and trendy brands, the new e-commerce action plan for promoting agriculture through digital business, and the new local e-commerce live broadcast. special events and other multiple dimensions will work together to promote the development of the new e-commerce industry. through the strong support of all parties, the new e-commerce conference has injected a "new engine" into industrial upgrading and paved a longer-term path for the future of new e-commerce.
collaboratively reshaping the “new ecology” of the e-commerce industry
the key to the long-term development of the new e-commerce industry in the future is to form new value guidelines, thereby efficiently allocating industry resources on a healthy development path and promoting smooth upstream and downstream industry chains. by establishing a better market order and industry ecology, the strong growth momentum of the new e-commerce industry can be normalized and stabilized.
at the main forum of the 4th china new e-commerce conference, the first batch of high-quality live broadcast rooms (anchors) of the "quality anchor cultivation project" were officially announced. it is reported that the china federation of internet social organizations launched the "quality anchor cultivation project" in january 2024, aiming to guide platform companies and institutions to fulfill their main responsibilities and cultivate firm political stances, outstanding industry demonstrations, strong public welfare initiatives, and high social visibility through excavation. anchors with high positive energy can improve the professional quality of the majority of network anchors and promote the high-quality development of the live broadcast industry.
in addition, representatives of participating live broadcast platforms and mcn institutions were invited to sign a letter of commitment to industry self-discipline at the conference, and issued a standard and healthy development initiative to the society - guiding practitioners to be disseminators of advanced culture, executors of compliance operations, and civilized practitioners of fashion, defenders of network ecology, and contributors to healthy development. this initiative will effectively promote the positive development of science and technology, standardize governance according to law, consolidate platform responsibilities, strengthen industry self-discipline, and provide a good environment for the healthy development of new e-commerce.
through rich design and in-depth exploration, the new e-commerce conference continues to input positive value into the industry and promotes the improvement of industry pattern ecology, industry standardization and orderliness.
shared development opens up a “new future” for the digital economy
as a force that cannot be ignored in today's economic landscape, new e-commerce is affecting economic and social development in multiple dimensions. it not only changes consumption patterns, but also shows great potential and value in promoting industrial transformation, promoting digital-real integration, creating job opportunities, and revitalizing the rural economy. "china's new e-commerce development report 2024" accurately summarizes the practical significance of new e-commerce as - "promotes consumption, promotes transformation, promotes integration, promotes employment, and promotes revitalization", and forward-lookingly points out: integration, immersion scenario innovation will become the norm; green, low-carbon and sustainability will become an important direction for the development of new e-commerce; the international market will become a new blue ocean for new e-commerce companies to expand.
to this end, all walks of life in the e-commerce industry should see the enabling role that the healthy development of the industry will have in the digital economy, as well as the actual benefits in high-quality economic and social development, including the revitalization of northeast china. over the years, the china new e-commerce conference has not only efficiently served new economic formats, but also injected new momentum into local development. this conference also set up a series of supporting activities to inject confidence into the high-quality development of the regional economy and society. with online and offline "dual-wheel drive", the new e-commerce conference empowers local governments from multiple angles and levels, serves as a bridge, and comprehensively promotes industrial exchanges, resource docking and regional cooperation.
the strong development of new e-commerce shows the vigorous new vitality of the digital economy; the future of the new e-commerce industry will also continue to take root and thrive in more possibilities such as helping the integration of digital and real and promoting the diversified transformation of china's economy. grow. the 4th china new e-commerce conference provided the industry with an opportunity to gather together, and also demonstrated the important "leading power" of this national platform after four years of accumulation. we look forward to all parties focusing on a broader blueprint for the future, continuously increasing industrial potential, building a new industrial pattern on a sound and healthy track, and exploring a new future for industrial development!
source: cctv.com
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