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jimu news reporter zhou dan

this year’s double eleven, you can pay with wechat when shopping on taobao! the day has really come when taobao fully integrates wechat payment.

on september 27, many netizens discovered that they could use wechat pay to pay for purchases on taobao. according to the experience of netizens, the whole process is very smooth and there is no lag at all. many netizens even joked: "i no longer have to help my parents buy on taobao, they can also 'make enough food and clothing themselves'! they can pay by themselves using wechat ”

professor wu xianming of wuhan university school of economics and management believes: china’s internet has become more open! this is a key step for "interconnection", a big step for chinese consumers' online shopping experience, and a big step for china to unify its large market. it is foreseeable that chinese internet companies will bring greater room for imagination in the future.

reporter’s experience: silky smooth!

on the morning of the 27th, when i woke up, many netizens had already used wechat pay to settle their purchases on taobao.

in early september, taobao announced that it would gradually open wechat payment. so, is it fully open this time?

taobao adds wechat payment option

a reporter from jimu news opened the taobao app and randomly selected a product in the shopping cart for settlement. the reporter saw that in addition to the previous payment methods such as alipay, the settlement page did have wechat payment options.

jumping to wechat payment is very smooth

after selecting wechat payment, the page jumps smoothly to the wechat payment page, and the payment can be completed by entering the password. the whole process is no different from the previous payment experience.

over 90% of taobao and tmall merchants support wechat payment

it is understood that since september 27, more than 90% of taobao and tmall merchants have supported wechat payment. consumers can use the wechat payment function after updating to the latest version of taobao app.

an industry insider said: "wechat's payment mentality is stronger in the sinking market." for this group of users, wechat pay is an effective supplement to payment methods such as alipay and unionpay.

for seniors, the opening of this payment channel is of particular significance.

"my mother is 65 years old. she likes to buy clothes on taobao. but before, every time she liked it, she sent me a link and i bought it for her. sometimes i was too busy and often forgot." a 90-year-old who lives in optics valley, wuhan later, citizen liu xin told reporters that her mother is used to wechat payment. if she can use wechat payment to settle taobao orders, her mother can buy whatever she wants in the future. i believe the shopping experience for the elderly will be greatly improved.

double eleven is coming soon, and taobao’s launch of “wechat pay” at this time will undoubtedly provide consumers with more convenience.

a win-win situation for consumers and merchants

new reminder added at the bottom of taobao app

indeed, taobao has full access to wechat payment, which greatly facilitates the elderly people who are accustomed to using wechat payment. for them, this is equivalent to opening a more convenient consumption channel and directly eliminating the cost of wechat withdrawals.

after the news that taobao would fully open wechat payment, morgan stanley, goldman sachs and other wall street investment banks quickly released research reports praising taobao's integration of wechat payment, believing that both parties would achieve a win-win situation.

hong kong's "south china morning post" also previously reported that many merchants expressed excitement about the latest cooperation between the country's largest online transaction market and the second largest mobile payment service. many hope the move will expand their consumer base in a highly competitive market.

and indeed it is.

"on the first day when wechat payment was fully released, our store added many new customer groups in the 50-60 age group." zhang haitao, an online store operating home furnishings in houhu, wuhan, told reporters that among these different platforms the interconnection measures have helped many small and medium-sized businesses like him and added many potential new customers. "i believe this customer group will continue to grow."

optimization measures continue to increase

when businesses have confidence, they will have hope for the future.

in fact, taobao, as an e-commerce platform that has grown up almost together with the chinese internet, has been in constant change. in recent years, a series of optimization measures have been continuously released.

in march this year, taobao officially launched a free shipping program in xinjiang, allowing tens of millions of products to be purchased with free shipping.

in april, taobao announced an upgrade to 88vip member benefits: return shipping included, no limit to the number of times!

in order to provide merchants with a better service experience, taobao has also fully launched a new version of the experience score system, clearly based on experience points, to enhance merchants’ after-sales autonomy.

during this year’s 618 period, not only were there no pre-sales but direct sales, it was also the first time in history that taobao and tmall opened up full discounts, setting off a wave of rapid growth for small and medium-sized businesses.

this year is also the first time that taobao merchants support 88vip consumer coupons. promoted by multiple benefits, this year’s 618, 88vip consumer coupons have driven taobao merchants’ daily transactions to increase by 41%...

such benefits are still being released.

jimu news reporter learned that with the full launch of wechat payment, taobao will also launch a new welfare activity - during the national day holiday, 500 million gifts will be provided, and consumers can also get 1 cent of welfare products when using taobao app .

(source: jimu news)

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