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on september 27, a symposium on the creation of the tv series "when mountain flowers are blooming" was hosted by the tv drama department of the state administration of radio and television, the china television arts committee, the propaganda department of the yunnan provincial committee of the communist party of china, the yunnan provincial radio and television bureau, and the school of art and media of beijing normal university. hold. zhu yonglei, member of the party leadership group and deputy director of the state administration of radio and television, attended and delivered a speech.

the meeting believed that the successful broadcast of "mountain flowers blooming" has brought three important inspirations to the creation of tv series focusing on heroes and models: first, listen to the voice of the times and be good at finding creative themes from the great practices of contemporary china. the second is to carry out in-depth research and collection, accumulate accumulated knowledge, and lay a solid foundation for creation. the third is to respect the laws of art, improve artistic standards, and take the creation of high-quality products as the central task.

at the symposium, the creative process of "when mountain flowers are blooming" was reviewed since the project was established, and a lively and lively discussion was held on the creative concept, expression method, ideological core, industry significance and social value of "when mountain flowers are blooming". in-depth opinion sharing and professional analysis. participants unanimously believed that "when mountain flowers bloom" uses a new era narrative technique that is more interesting to young audiences, broadens the expression of the value of mainstream dramas based on real people's deeds, and writes a new chapter in mountain village education, allowing "landeng" to express its value. "the principal" is more lively, approachable and respectable, arousing strong empathy and resonance from the audience. it is an important practice in promoting the high-quality development of television and online audiovisuals, and is also a benchmark example of mainstream dramas that creators in the new era should carefully study and grasp. .

literary and art bureau of the central propaganda department, teacher affairs department of the ministry of education, propaganda department of the all-china women's federation, tv drama department and planning institute of the state administration of radio and television, film and television drama documentary center of china central radio and television station, propaganda department of the cpc yunnan provincial committee, yunnan provincial radio and television bureau, relevant responsible comrades from yunnan radio and television media group, huaping county, yunnan province, as well as experts and scholars, creative representatives, production and broadcast agency representatives attended the meeting. the meeting was chaired by yi kai, secretary general of china television arts committee.

from huaping to the screen, from teachers to principals, see how great teachers make mountain flowers bloom.

from huaping to the screen, the series truly shows zhang guimei’s struggle to promote women’s education in dashan and the efforts of government departments at all levels in yunnan. their efforts together broke the educational dilemma of women in dashan and made huaping a place that can change their destiny. a place of hope. "when the mountain flowers bloom, she smiles in the bushes." under the leadership and inspiration of "randeng principal" zhang guimei, batches of teachers worked tirelessly to make the mountain flowers bloom brilliantly, which is also the spiritual fuel of the educator. a vivid portrayal passed down from generation to generation.

ma zhigang, deputy director of the propaganda department of the yunnan provincial committee of the communist party of china in charge of daily work, said: "the experience in creating drama series is very meaningful for using images to better tell chinese stories and yunnan stories in the future." secretary of the party leadership group of the yunnan provincial radio and television bureau, director sheng gaoju refined the four reasons why "when the mountain flowers bloom" has won wide recognition: "a major topic with a clear contemporary character, a creative attitude that is rooted in the people and life, an artistic sentiment that sincerely serves the people, and a consistent goal and collaboration among all parties." strength gathers.”

as an educational and female-themed drama, "when the mountain flowers are blooming" highlights zhang guimei's educator spirit of burning herself and illuminating others through the portrayal of zhang guimei, female high school teachers, students and other female groups, and uses female expression as an opening to show the growth process of two generations of women. han jinhong, deputy director of the teacher affairs department of the ministry of education, believes that "when mountain flowers bloom" tells big truths through short stories. it is a vivid practice of practicing the spirit of an educator, a powerful achievement that demonstrates the power of education, and a successful case of creating teacher themes. fei liping, director of the education and culture division of the propaganda department of the all-china women's federation and a first-level researcher, said that the series highlighted the local reality and created a group of new female images with distinctive personalities. "it focuses on reality, is well-produced, and conveys showing a powerful warmth.”

since the series was aired, it has taken the lead in many broadcast data and received praise from the audience. according to yuan min, director of the radio and television planning institute of the state administration of radio and television, "mountain flowers" has been broadcast many times since it was launched on teachers' day on september 10. won the first place in the ratings of cvb prime time tv series, and the real-time ratings of kuyun exceeded 2. since the 18th, it has been launched on beijing satellite tv, dragon tv, and cctv-8. until now, the cumulative viewership of the series on the above four channels has exceeded 880 million. the total viewing time is 120 million hours. according to other data, on the online exclusive platform tencent video, the series has topped the reality drama list, the hot search list, and the tv series expectation list. the weibo topic of the same name of the tv series has been read more than 280 million times, and the total views on douyin have exceeded 2.1 billion. . as the plot deepens, the reputation of "mountain flowers blooming" is also gradually fermenting. the audience gave the drama a high score of 9.0 on douban, and the score of tencent video was as high as 9.6. it is firmly ranked as the highest-rated domestic drama in 2024, achieving both ratings and reputation. good harvest.

cleverly balancing artistry and authenticity, the characters are fleshed out and touch the hearts of the audience.

based on the creative concept based on the perspective of realism, "when the mountain flowers bloom" achieves a perfect blend of characters, stories and environments, uses expressions and narrative methods that are easily accepted by today's young audiences, and achieves an ingenious combination of authenticity and artistry. integrated, famous scenes such as "zhang guimei's party congress speech" and "zhang guimei leading teachers to review the oath" all moved the audience to tears and aroused their great enthusiasm for discussion.

the plump characters and vivid stories allow the audience to get to know zhang guimei beyond the news image, and also reflect the current situation of rural education more truly. characters and stories with origins and destinations inspire the audience to think deeper. according to ma jun, deputy director (in charge) and senior editor of the tv drama project department of the film and television drama documentation center of china central radio and television station, the reason for the success of "mountain flowers" is that the drama not only "shows the steps for women to awaken and save themselves", but also it also "jumps out of the limitations of gender narratives and embodies the theme of people's struggle against fate from a more macro perspective." wang juan, vice president of tencent online video, reviewed the process of cooperating with the production company and the main creators to promote the launch of the series, and finally presented to the audience real and vivid characters that are "approachable" and have "vigorous vitality".

as a winner of honors such as the 2020 chinese person of the year and the "july 1st medal", it is very difficult to visualize zhang guimei. if you are not careful, it will become superficial and fall into the trap of "creating gods" instead of "writing people" , making it a suspended spectacle of the times, but "when the mountain flowers bloom" cleverly balances artistry and authenticity, making zhang guimei, the "randeng principal" loved by people across the country, lively and approachable. yang yuming, secretary of the party committee and chairman of yunnan radio and television media group, said that the zhang guimei portrayed in the series is "a flesh-and-blood, real and vivid teacher zhang guimei who has never been seen in news reports." from this perspective, he created a story adaptation of a heroic model. it has become a new style of tv drama creation.

in the past four years, the main creative team has been pragmatic and awe-inspiring, and has always adhered to the creative principle of "characters have basis, creation has confidence, and drama has sublimation". they have gone to huaping many times to collect stories, do a solid job in script creation, and present character stories with heart. . when talking about how to solve the problem of realistic dramas with personal biographies, li xing, senior vice president of xinguang pictures and producer of "mountain flowers" said, "respecting characters, respecting content, and respecting the audience is what a creator should do. justice." the team has been polishing the script with reverence for three or four years to ensure the "earthy flavor" of the play and maintain the infinite pursuit of excellent production.

the screenwriter yuan zhunzhan also deeply agrees with this. when she shared her creative ideas, she said: "teacher zhang guimei has set the best example for us with her own life. we hope that through "mountain flowers blooming", the audience can feel teacher zhang’s vigorous vitality made them realize that ideals are still worth pursuing. with good intentions, good deeds, and perseverance, each of us can make some good changes in the world.”

song jia, the actor representative of "mountain flowers in bloom", was proud to appear in this drama and shared her experience of playing the soul character zhang guimei: "from being in awe of zhang guimei to approaching zhang guimei, from loving zhang guimei to becoming zhang guimei in the work, my life it’s a valuable experience. i hope that through this drama, more people can understand teacher zhang, learn from her spirit, and gain strength from her as an example.”

the symposium also specially invited yang wenhua, a first-level chief clerk of the huaping county cppcc and the prototype of zhou shanqun in the drama "mountain flowers". he talked about the presentation of the drama based on his own experience and believed that it "achieves authenticity in life and authenticity in art." the high degree of unity was not only recognized by teachers and colleagues in huaping, but also impressed the national audience." yu tingting, the student representative of beijing normal university’s chemistry excellent teacher program in the audience, is also a "mountain girl" to a certain extent. she came to beijing from a village to study. after graduation, she will also return to her hometown to work in education. encourage me to continue passing on this dream. pay attention to rural education, focus on diverse topics, and set a new benchmark for mainstream dramas adapted from real deeds. many experts and scholars at the symposium expressed their opinion that "when the mountain flowers are blooming" not only creates a plump protagonist zhang guimei and innovates the artistic techniques of hero and model image, but also focuses on rural education and pays attention to women's growth, public education, youth mental health and other topics of common concern to society have been presented in a brilliant way and have been highly praised.

in terms of character creation, "when the mountain flowers bloom" is different from the traditional shooting techniques of hero model dramas. it is not satisfied with seeking zhang guimei's highlight moments, but starts from the small details, allowing the audience to gradually fill in an image during a home visit and a fundraiser. puzzle. wang yichuan, vice chairman of the chinese literary critics association and distinguished professor at beijing language and culture university, believes that the series portrays zhang guimei together with the characters around her, making her more prominent and becoming "approachable, respectable, and gratifying." yang chenghu, deputy dean and professor of the school of art and media at beijing normal university, also recognized that the series "portrayed what we think is the most typical image of teacher zhang guimei." "an educated woman can block the intergenerational transmission of poverty and change the destiny of three generations." while this line in the play is inspiring, it also reflects the importance and necessity of female growth and mountainous education in the current society. sex. li chunli, editorial coordinator and senior editor of the literary and art department of guangming daily, believes: "the direct confrontation with the sharp social reality makes this work full of critical spirit." lu rong, a professor at the school of drama, film and television of communication university of china, said: ""when the mountain flowers are blooming" the writing is difficult but not bitter, and the whole thing is full of upward and good emotions, burning and passionate. "

excellent literary and artistic works can always gain support from the market and the public, and can also bring positive and positive impacts to the industry and society. song pei, professor and director of the institute of teacher education, faculty of education, beijing normal university, believes that "when the mountain flowers are blooming" has witnessed the journey of national education development. "it is a work of the times that creates an educational trend of respecting teachers and valuing education, and it is a work that shapes a new style of teachers." a leading work." cui li, a professor at the institute of photography and digital art at the chinese academy of arts, said: "the work starts from education, but it does not end with education. it brings us many kinds of thinking." he tianping, associate professor at the school of journalism, renmin university of china, said, his overall feeling after watching "when mountain flowers bloom" is: "the simple goal of creation is to make a character truly reach out to the public, resonate and inspire the audience, and then transform into constructive ideas that promote changes in social concepts. strength."

(from left to right: kang jie, president of xinguang film group, wang juan, vice president of tencent online video, li shenggui, member of the standing committee of the huaping county party committee and executive deputy head of the county people's government, song jia, actor representative of "mountain flowers" and actor zhang guimei, yunnan yang yuming, secretary of the party committee and chairman of the radio and television media group)

a heart-warming donation ceremony was also held at the symposium. the cast of "mountain blossoms" and song jia, who plays zhang guimei in the play, donated funds to huaping county, which will be used specifically for short-term construction projects in education, sports, women and children and other public infrastructure in huaping county, lijiang city, yunnan province. the guests present witnessed this heart-warming moment together.

the tv series "mountain flowers are blooming" is produced by cctv, tencent video, xinguang pictures, yunnan jincai vision pictures, laoyou films, galaxy cool entertainment, and seven impressions. it is based on the real deeds of zhang guimei, the winner of the "july 1st medal" creation. the play is directed by the propaganda department of the all-china women's federation, the teacher work department of the ministry of education, and jointly directed by the yunnan provincial radio and television bureau. it has achieved good ratings since it was broadcast on cctv's prime time set and tencent video on teachers' day in 2024. effects and user reputation.

through the full portrayal of zhang guimei and the teachers and students around her, "when the mountain flowers are blooming" vividly shows the audience the difficult process of running a school at lijiang huaping girls' high school, and concretely presents to the audience that knowledge can change destiny and culture can get rid of poverty. it arouses the audience's attention and reflection on mountain education. this year coincides with my country's 40th teacher's day. "when the mountain flowers bloom" supplements the lack of educational works in the film and television drama market in recent years. it is also a new exploration of innovative expressions of theme-themed dramas, and is a special gift to educators.