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on september 27, a symposium on the creation of the tv series "when mountain flowers are blooming" was hosted by the tv drama department of the state administration of radio and television, the china television arts committee, the propaganda department of the yunnan provincial committee of the communist party of china, the yunnan provincial radio and television bureau, and the school of art and media of beijing normal university. hold.

(from left to right: kang jie, president of xinguang film group, wang juan, vice president of tencent online video, li shenggui, member of the standing committee of the huaping county party committee and executive deputy head of the county people's government, song jia, actor representative of "mountain flowers" and actor zhang guimei, yunnan yang yuming, secretary of the party committee and chairman of the radio and television media group)

at the symposium, the guests reviewed the creative process of "when the mountain flowers are blooming" together since the project was established, conducted a lively and in-depth sharing of views and work analysis, and witnessed the crew of "the mountain flowers are blooming" and the character zhang guimei in the play. the touching moment when song jia donated money to huaping county.

the cast and crew donated money to charity, and love blossomed both inside and outside the show

in addition to the creative talks, a heart-warming donation ceremony was also held at the symposium. the crew of "when mountain flowers are blooming" and song jia, who plays zhang guimei in the play, donated funds to huaping county. among them, the crew of "when mountain flowers are blooming" donated rmb 6 million to huaping county. song jia, who plays zhang guimei in the play, personally donated rmb 1 million yuan. the donated funds will be used exclusively for shortcomings construction projects in education, sports, women and children and other public infrastructure in huaping county, lijiang city.

at the donation ceremony, the recipient of the donation represented li shenggui, member of the standing committee of the huaping county party committee and executive deputy county magistrate of the county people's government, as well as the donor, song jia, who plays zhang guimei in "the mountain flowers", and the cast representative of "the mountain flowers" wang juan, vice president of tencent online video yang yuming, party secretary and chairman of yunnan radio and television media group, and kang jie, president of xinguang film group, attended the donation ceremony. leaders, experts and media at all levels witnessed this heart-warming moment. kang jie, the representative of the donor, said, “great things are happening in the land of huaping, and we feel very honored to be able to do our little bit.” deputy county magistrate li shenggui, the representative of the recipient, expressed his heartfelt gratitude. we sincerely invite the guests attending the meeting to come to huaping county to guide the work during the "time of blooming mountain flowers".

song jia and the crew of "when the mountain flowers bloom" submitted donation letters to huaping respectively, passing on this love to those in need, hoping to bring them a new dawn. in the play, zhang guimei works hard for the girls in dashan, raising funds to build schools. outside the play, the "randeng spirit" is also conveyed, using practical actions to illuminate the path of hope for more people. this donation event is not only the social responsibility of the "mountain flowers" crew, but also a positive and far-reaching social impact through goodwill and good deeds.

(from left to right: kang jie, president of xinguang film group, wang juan, vice president of tencent online video, li shenggui, member of the standing committee of the huaping county party committee and executive deputy head of the county people's government, song jia, actor representative of "mountain flowers" and actor zhang guimei, yunnan yang yuming, secretary of the party committee and chairman of the radio and television media group)

based on reality, create true-hearted characters, which resonate widely and attract the audience's attention.

at this symposium, the guests believed that "when mountain flowers bloom" uses a new era narrative technique that is more interesting to young audiences, broadens the expression of the value of mainstream dramas based on real people's deeds, and writes a new chapter in mountain village education. . the portrayal of zhang guimei in the work is not rigidly traditional. it not only shows the tenacity and responsibility of principal zhang, but also the humor and optimism of principal zhang. this realistic expression successfully creates a true-hearted character and also attracts the attention of the audience. it closes the distance between the audience and the characters, making "principal ran deng" more lively, approachable and respectable.

based on the creative concept based on the perspective of realism, "when the mountain flowers bloom" achieves a perfect blend of characters, stories and environments, uses expressions and narrative methods that are easily accepted by young audiences today, and achieves an ingenious combination of authenticity and artistry. fusion.

li xing, senior vice president of xinguang pictures and producer of "mountain flowers" also said at the symposium: "for "mountain flowers", a biographical realism subject, respecting the characters, respecting the content, and respecting the audience are the key to it is the duty of a creator to constantly polish the script, leave the performance to real actors, and pursue excellence in every detail. this is the self-respect that zhang guimei has implemented as a creator under the inspiration of zhang guimei's strong spiritual power, and hopes to carry it forward in the future. with this respect and self-respect, we will embark on a more solid path as a creator.”

since the series was aired, it has led in many broadcast data. since its launch on teacher's day on september 10, "mountain flowers" has won the first place in cvb prime-time tv series ratings many times, and kuyun's real-time ratings have exceeded 2. it will be launched on beijing satellite tv, dragon tv, and cctv-8 from the 18th. so far, the cumulative viewership of the series on the above four channels has exceeded 880 million, with a total viewing time of 120 million hours. according to other data, on the online exclusive platform tencent video, the series has topped the reality drama list, the hot search list, and the tv series expectation list. the weibo topic of the same name of the tv series has been read more than 280 million times, and the total views on douyin have exceeded 2.1 billion. as the plot deepens, the reputation of "mountain flowers blooming" has gradually grown. with a douban score of 9.0, it has firmly become the highest-rated domestic drama in 2024, achieving a double harvest in ratings and reputation.

the work conveys humanistic care, and xinguang shoulders social responsibility

xinguang pictures has always adhered to the creative concept of "high-quality content and diversified themes" in the development of drama series, and has successively launched a number of film and television works that have both popularity and reputation. while pursuing content quality, xinguang pictures also does not forget its social responsibilities, striving to focus on contemporary issues in its works and convey warm humanistic care.

it is this in-depth cultivation and ingenuity of content that allows xinguang pictures to break out of routines and frequently produce excellent works. before "mountain flowers are blooming", there were dramas such as "you are my glory" and "brilliant stars: the moon rises over the sea" that focused on social issues such as ideals and reality, family education, intergenerational relationships, etc., and demonstrated unique humanistic care. .

in addition, there are many works such as "dear enemy", "ten years of lights in the rain in the rivers and lakes", "a banquet in yong'an", "assorted" and "swallow food story" that will continue to meet the audience in the future.

while constantly exploring new subject areas and improving the content layout system, xinguang pictures will continue to uphold the original intention and responsibility of content creators, use more excellent works to convey warm and resonant humanistic care, and use practical actions to give back society.