“prefabricated moments” is popular, a new social strategy?
2024-09-29
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text | sun xiaoting
how many things in life can be prefabricated? after pre-made dishes, “pre-made friends circle” became popular.
the so-called "pre-made moments" refers to the behavior of people planning and carefully making graphic and text materials for posting in moments in advance and choosing to publish them one by one at different times. for example, when traveling, pre-edit the wonderful moments captured and save the location. after returning home, slowly post them in batches on moments, giving people the feeling that they are always in a wonderful state of travel, and even more netizens said, "one trip can last for five years." on the social platform, a blogger's video challenge of "shooting the 7-day national day moments in one day" won 187,000 likes. she captured 1,536 wonderful moments in just 6 hours. there were high praise comments in the comment area expressing their agreement, "this is really good. after shooting in one day, i don't need to make up for the remaining six days."
after turning "raw life" into "hardcover circle of friends", "prefabricated circle of friends" can be regarded as a further creation of "hardcover" through "prefabrication". it is like a production line for social media content. every link of shooting, film selection, photo editing, copywriting, positioning, and publishing is precisely controlled.the publisher is not a simple recorder, but more like an operator; the platform is not like a tool, but an extension of personality; the content does not conform to the reality of the physical world, but seems to be more in line with the self-constructed reality.
the psychological motivation behind this is actually not difficult to understand. the circle of friends has increasingly become the "front stage" for people to show themselves. goffman, the proposer of the dramatization theory, believes that on the front stage, people present an image that is acceptable to others and society, and the life in the back stage is for the front stage. prepare for presentation. in order to play such a "perfect role", the media has long exposed the industrial chain that has been spawned: some people "create" personas by purchasing fake moments, modifying the positioning of moments, using taxi-hailing apps to order luxury cars and take photos, etc. this is undoubtedly an extreme self-grooming phenomenon.
what makes people repeatedly struggle is not only the construction of self-image, but also social rules and social etiquette under the influence of digitalization.how much privacy can you give up to satisfy your "desire for expression" without appearing "versailles"? what kind of posting rhythm can you master to keep yourself "present" without "swiping the screen" and causing disgust? what kind of emotions and opinions should be conveyed that are easier for others to accept? all kinds of contradictions seem far apart, but they are very close on social media platforms. if you are not careful, you can easily be classified into another quadrant. this has also turned the originally casual circle of friends into a matter that requires careful weighing, showing a relatively complex social art. nowadays, "prefabricated friend circles" seem to hit this pain point, allowing people to be more calm and prepared when facing these social situations, thereby regaining some sense of control.
some people say, why add this social burden to yourself. people who don’t care about digital social interaction can close their circle of friends. but when social media is increasingly given the value of social competition, people who hope to enjoy its dividends are immersed in this packaging trend in moments."packaging" here does not have a derogatory meaning, but a selection of slices of life and a re-grasp of social meaning. by magnifying one's exquisite life and personal achievements, it embellishes ordinary life and enhances one's recognition in social relationships.
thus, prefabricated friend circles are not so much a compromise with social anxiety as a proactive social strategy in cyberspace. it’s just that in this process, the real-time and authenticity of social interaction itself is eliminated, or rewritten.as the french philosophy scholar baudrillard pointed out the characteristics of the "simulacra world", in this world, people lose interest in the real world but indulge in "simulacra".
what impact this dissolution will have on society and individuals remains to be verified and discussed. however, no matter how "pre-made" or "hardcover" it is, don't become a tool that simply pursues the number of likes or traffic, hindering the pursuit of real life and the understanding of the true self.
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