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our reporter yang rangchen and shi yingjing reported from shanghai

(the recently launched zhijie r7benchmarkingtesla model y. interviewee/picture)

"for every zhijie r7 sold, huawei will lose 30,000 yuan." huaweiyu chengdong, managing director, chairman of terminal bg, chairman of smart car solutions buat huawei’s autumn full-scenario press conference held recently, it was announced that the zhijie r7 is officially launched.

with the launch of zhijie r7, the hongmeng zhixing product matrix built by huawei and oems has added another "strong player". it is understood that all models of this model are equipped with huawei's "whale" 800v high-voltage battery as standard, and are also equipped with huawei's ads high-end intelligent driving system, harmonyos intelligent cockpit and other black technologies.

a reporter from "china business news" noticed that hongmeng intelligent mobile has been making frequent moves since this year. so far, all new models developed in cooperation with chery automobile, baic group and other manufacturers have been released. at the same time, the model "zunjie" jointly developed with jac motors has been released. it’s also on the way and will be released in the first quarter of next year.

chery’s “first priority strategy” project

zhijie r7 is the latest model jointly developed by huawei and chery. "the 'r' in the name of zhijie r7 represents 'revolution'. it relies on talent to subvert, and uses space revolution, performance revolution, intelligent revolution and super safety to create a revolutionary coupe suv product for young people in the smart electric era. consumption leads to better choices.”

among the recommended retail prices of the zhijie r7, the zhijie r7 pro is priced at 259,800 yuan, and the 667km battery life version of the zhijie r7 max is priced at 299,800 yuan. "tesla model y is a product that sells very well in the pure electric suv market. the goal of zhijie r7 is to cross-class compete with model y with specifications that surpass tesla model x."yu chengdong said.

to this end, huawei and chery have invested a lot in the zhijie r7. yu chengdong said,zhijie r7 is truly built in accordance with the standards, materials, design, materials, performance and workmanship quality of a 1 million yuan car, as well as generation-leading high-end intelligent driving technology.。

yin tongyue, chairman of chery automobilealsohe said that zhijie is chery’s “first strategic priority” project and has invested tens of billions of yuan in capital and a r&d team of thousands of people. chery has arranged the best factories and the best teams into the research and development, manufacturing and service guarantee system of zhijie products.

relevant information shows that zhijie r7 is equipped with huawei's latest ads 3.0 high-end intelligent driving system, which is the first to apply an end-to-end new architecture. based on 7.5 eflops cloud learning capabilities, the current daily training mileage reaches 35 million kilometers, and its intelligent driving capabilities continue to evolve. , bringing users a more convenient and safer intelligent driving experience.

in the eyes of the outside world, the release of the zhijie r7 is a new opportunity for the zhijie brand. yu chengdong said at the press conference，zhijie r7 "sold"a carlosing moneyabout 30,000 yuan”, hoping that through cooperation with cherycanreduce costs as quickly as possible.

relevant data shows that huawei and chery’s first model, the zhijie s7, was delivered in august this year, with 1,426 units delivered in january this year.—cumulative sales in august reached 16,974 vehicles.

in this regard, the relevant research report of guolian securities believes that models that adopt the hongmeng intelligent selection model, including the zhijie r7, use the same intelligent base and marketing genes to cover different price ranges。"similar to traditional car companies, they create different car brands to cover more user groups."

"under the smart selection model, huawei and car companies jointly develop products, provide parts, and participate in and manage the car manufacturing process. at the same time, huawei's channels and brands are used to help car companies sell cars." guolian securities analyzed that in this model next, huawei is not only a traditional automobile supplier, but also a developer and marketer of smart cars. it goes deep into the design and development of complete vehicles, realizes the installation of more smart car parts and solutions, and focuses on ecological integration and sales network sharing.。"huawei not only earns revenue in the form of auto parts and solutions, but also participates in channel sales and earns profits in the form of sales sharing."

accelerate into the luxury car track

hongmeng zhixing's model product lineup has accelerated its expansion since this year, and it is also focusing on the luxury car track.

previously, yu chengdong officially announced that the fourth level of hongmeng zhixing jointly built by huawei and jianghuai automobile (600418.sh) is called "zunjie", and the model will be a million-level luxury car product that benchmarks the maybach level.

since entering 2024, the cooperation between jac and huawei on "zunjie" has begun to advance rapidly. yu chengdong previously stated that the joint model between huawei and jac is expected to be unveiled in the spring of 2025. xiang xingchu, party secretary, chairman and general manager of jac group, also stated at the 2024 china automobile forum that the first product of the cooperation between huawei and jac it has now entered the vehicle test and verification stage. it is planned to roll off the production line at the end of this year and be launched in the first half of next year. the development of subsequent products is progressing in an orderly manner.

according to the official recruitment website of jiangxi automobile group, at the end of may this year, jiangxi automobile group opened a number of new energy vehicle industry positions in the economic development zone of feixi county, anhui province, including the director of the assembly plant, the director of the stamping plant, and lean production experts. job recruitment in the park. the new energy industrial park is where the "zunjie" model, a joint model between huawei and jianghuai automobile, is produced.

according to relevant information from the state intellectual property office, in early august this year, huawei willthe applicant is huawei technologies co., ltd. and the "maextro" brand logo trademark of international classification 12transferred to jac motors.

according to industry insiders, hongmeng zhixing’s various luxury car products may lead the luxury car market in the future. founder securities related research report analysis believes that the first model of zunjie is positioned as a million-level ultra-luxury model. with the launch cycle of new products such as xiangjie s9 and zunjie, it is expected to replicate the successful experience of wenjie m9。"hongmeng zhixing's luxury model layout is gradually improving, and it will lead the luxury car market in the future."

relevant research reports from guotai junan also analyzed that as some series of brands such as bba start volume control and price guarantee measures, domestic substitution in the mid-to-high-end passenger car market is expected to continue to accelerate.。"the sales of brands such as huawei intelligent selection's cooperative car companies, xiaomi, and new forces are worth looking forward to."

（editor: shi yingjing review:tong haihuaproofreading: yan jingning)